Dogs Trust And Social Networking

33 %
67 %
Information about Dogs Trust And Social Networking
Technology

Published on February 13, 2009

Author: GrahamRichards

Source: slideshare.net

Description

Case Study presentation by Jacquie Darlow of the Dogs Trust about their use of Social Media

Dogs Trust and Social Networking Using social tools to relate to our audience and reach new donors

Popular networks: Facebook, MySpace, Twitter and bebo Facebook | MySpace | Twitter | bebo Each social networking site is characteristically different; reach a variety of audiences Deliver short updates and advertise coming events. Existing supporters feel more involved; establish brand warmth. News feeds encourage potential new supporters (friends of friends) to join. Fundraising and rewards: Facebook app, widgets, bebo competition.

Facebook | MySpace | Twitter | bebo

Each social networking site is characteristically different; reach a variety of audiences

Deliver short updates and advertise coming events.

Existing supporters feel more involved; establish brand warmth.

News feeds encourage potential new supporters (friends of friends) to join.

Fundraising and rewards: Facebook app, widgets, bebo competition.

Facebook Logo, mission statement, links, fans, DONATE Videos by us and our ‘fans’, event listings and discussions Also on the page: Wall, discussion, ‘fan’ photos.

Facebook application Application designed by BT Agile Media

Application designed by BT Agile Media

MySpace Blog, status updates, polls, photos DONATE Also on the page: User comments, YouTube videos,

Blog, status updates,

polls, photos

DONATE

Twitter Twitter “ Microblogging” Updating status regularly (similar to Facebook) in 140 characters or less. Not locked to PC, commonly “tweet” on phone, iPod Touch etc. Used by e.g. BBC to show when new posts are published. Already reaching people who wouldn’t have heard of us otherwise.

Twitter

“ Microblogging”

Updating status regularly (similar to Facebook) in 140 characters or less.

Not locked to PC, commonly “tweet” on phone, iPod Touch etc.

Used by e.g. BBC to show when new posts are published.

Already reaching people who wouldn’t have heard of us otherwise.

Twitter Home page: Friends’ updates, number of followers / people followed, latest updates Profile page: Updates so far by you, viewable by anyone who clicks on user name.

Home page:

Friends’ updates, number of followers / people followed, latest updates

Twitter, a success A tweet on a picture we’d be sent leads to a successful rehome

A tweet on a picture we’d be sent leads to a successful rehome

bebo Logo, mission statement, visitor stats Members competitions Also on the page: Member photostream, comments, videos

Logo, mission statement, visitor stats

Community: DoggySnaps DoggySnaps Approximately 47,000 members; 800 active forum users Receive and reply to feedback, positive and negative, quickly. Can channel educational information and do quick poll research easily. Encourage and promote creativity in fundraising Develop brand warmth Have some fun

DoggySnaps

Approximately 47,000 members; 800 active forum users

Receive and reply to feedback, positive and negative, quickly.

Can channel educational information and do quick poll research easily.

Encourage and promote creativity in fundraising

Develop brand warmth

Have some fun

Blogging Dogs Trust Blog Communicating longer pieces of information and establishing a personality. Key attributes of successful blogs: Updated regularly Topical Written by one person or clearly defined group of people (each own username) Personal (even when professional) Embedded visual media Links to other sites, story swapping (increases Google traffic and profile) RSS lets people get easy daily updates

Dogs Trust Blog

Communicating longer pieces of information and establishing a personality.

Key attributes of successful blogs:

Updated regularly

Topical

Written by one person or clearly defined group of people (each own username)

Personal (even when professional)

Embedded visual media

Links to other sites, story swapping (increases Google traffic and profile)

RSS lets people get easy daily updates

Social media: Flickr & YouTube Flickr | YouTube Particularly helpful for rehoming appeals and educational videos RSPCA - amateur rehoming video hit 2,000 views and made BBC news a week after publishing Engaging, particularly for younger supporters Key word searches for celebrity (e.g. Sarah-Jane Honeywell) Can be easily embedded on other sites for quick updates RC videos respond to demand for UGC (User Generated Content)

Flickr | YouTube

Particularly helpful for rehoming appeals and educational videos

RSPCA - amateur rehoming video hit 2,000 views and made BBC news a week after publishing

Engaging, particularly for younger supporters

Key word searches for celebrity (e.g. Sarah-Jane Honeywell)

Can be easily embedded on other sites for quick updates

RC videos respond to demand for UGC (User Generated Content)

Joined up Networking Show links and relevant info on all networks, one story hundreds of views

Show links and relevant info on all networks, one story hundreds of views

Why is social networking useful? Its free! Personalised communication with existing AND new, international audiences Access to some non-profit schemes e.g. free Flickr Pro accounts Attracts next generation supporters and inspires fundraising Going where the people are; appeals even to least motivated Reward for support; the ‘ask’ is indirect “ ePhilanthropy” is fast growing; giving online is the future Much more regular communication than DM Viral marketing means free advertising and increased traffic

Its free!

Personalised communication with existing AND new, international audiences

Access to some non-profit schemes e.g. free Flickr Pro accounts

Attracts next generation supporters and inspires fundraising

Going where the people are; appeals even to least motivated

Reward for support; the ‘ask’ is indirect

“ ePhilanthropy” is fast growing; giving online is the future

Much more regular communication than DM

Viral marketing means free advertising and increased traffic

But Remember Don’t ask directly for money (unless you really have to!) Don’t just post, respond and interact. (Autofeeds get very boring very quickly) You are still the face of your organisation. Have fun and experiment, if it doesn’t work, you can remove it and try something new.

Don’t ask directly for money (unless you really have to!)

Don’t just post, respond and interact. (Autofeeds get very boring very quickly)

You are still the face of your organisation.

Have fun and experiment, if it doesn’t work, you can remove it and try something new.

What didn’t work for us this time but might for you (and us at a later date) Sprout widget – multi platform widget to promote work and ask for donations. ChipIn – US based project donation widget

Sprout widget – multi platform widget to promote work and ask for donations.

ChipIn – US based project donation widget

Add a comment

Related presentations

Related pages

Dogs Trust And Social Networking, SlideSearchEngine.com

Dogs Trust and Social Networking Using social tools to relate to our audience and reach new donors Popular networks: Facebook, MySpace, Twitter and bebo ...
Read more

Dogs Trust: Dogs Trust goes blogging...

Hello, and welcome to the first Dogs Trust blog post at Blogger! We've been busy little social bees of late, networking furiously on behalf of ...
Read more

Victoria Kelly is fundraising for Dogs Trust

Fundraising for Dogs Trust. Donate Share. 13 % £65.00. ... Donate Share. Victoria Kelly. Vicky's social Networking Detox Fundraising for Dogs Trust ...
Read more

Social networking 'helps charity communications' | tt ...

Social networking 'helps charity ... The Dogs Trust has revealed the websites are becoming ... "Social media is a brilliant way of reaching new ...
Read more

www.dogstrust.org.uk

Dogs Trust is the UK’s largest dog welfare ... of current and new celebrity and social ... and regularly attend networking events to ...
Read more

Dogs Trust : Wikis (The Full Wiki)

More info on Dogs Trust Wikis. Encyclopedia. History; Slogan; Rehoming; See also; References; External links; Related links; Facts. Did you know; Map. Maps ...
Read more

Dogs Trust: Meet Dogs Trust: Laurier 'Lo' Nicas

Meet Dogs Trust: Laurier 'Lo' Nicas ... I’m very excited to delve into more of the social networking soon. ... I've been at Dogs Trust nearly ...
Read more

Doggysnaps - social networking for your dog - Tech Digest

Social networking is big business right now – and that includes dogs, courtesy of Doggysnaps. It’s an online photo-sharing site for canine enthusiasts ...
Read more

Jacqui Darlow | LinkedIn

View Jacqui Darlow’s ... Seventeen years at Dogs Trust has taught me a lot not only ... Front end website design, Social Networking ...
Read more