Dodge Dare Days

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Information about Dodge Dare Days
Business & Mgmt

Published on December 3, 2008

Author: navajobbdo

Source: slideshare.net

Dodge Dare Days

Briefing Increase brand awareness of “Dodge” and its different car models and build traffic to the dealer. Classical open door days are no longer effective

Central idea Create an event full of adrenaline to generate a stopping power among the people Tour route was determined. Each stop gave the local dealer the opportunity to invite his prospects and clients

Central idea Dodge Benji Jump was the biggest attraction Side attractions with rodeo ride, contest & terrace Every event day began with a Promo caravan (8 cars) driving around the city. Later on the cars were parked near the Benji

Results Good visibility and excellent brand name awareness Good event organization appreciated by the car dealers Lots of free press Lots of people participated in the event Lots of click through on the website

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