Published on December 3, 2008
Dodge Dare Days
Brieﬁng Increase brand awareness of “Dodge” and its different car models and build traffic to the dealer. Classical open door days are no longer effective
Central idea Create an event full of adrenaline to generate a stopping power among the people Tour route was determined. Each stop gave the local dealer the opportunity to invite his prospects and clients
Central idea Dodge Benji Jump was the biggest attraction Side attractions with rodeo ride, contest & terrace Every event day began with a Promo caravan (8 cars) driving around the city. Later on the cars were parked near the Benji
Results Good visibility and excellent brand name awareness Good event organization appreciated by the car dealers Lots of free press Lots of people participated in the event Lots of click through on the website
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The Ambient Advert titled Dare Days was done by Proximity BBDO Brussels advertising agency for product: Dodge Viper (brand: Dodge) in Belgium. It was ...
The Print Ad titled DARE DAYS was done by Proximity BBDO Brussels advertising agency for brand: Dodge in Belgium. It was released in the Apr 2008.
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