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Entertainment

Published on October 19, 2007

Author: Malden

Source: authorstream.com

Slide1:  FOCUS ON SUPER RTL March 2005 Slide2:  Name: SUPER RTL DISNEY Fernsehen GmbH & Co. KG Program: Special interest programming Airtime: appr. 19 hours/day Launch: April 28, 1995 Home: Cologne Sales: IP Deutschland Philosophy / Position: positive family entertainment clear differentiation from violent action of other channels SUPER RTL is eventful and fun, rich for kids during daytime SUPER RTL is an optimistic, eventful and fun counter world to real life. Elaborated adult programme offers in primetime Core target group: Children (daytime & Access) and Mothers / families (Access/ Prime Time) Status Daytime:  Day Time for Children : Audience shares and evolutions Diversified range of Quality formats suitable for kids TOGGO: the leading cross-media-platform Access, Prime and night time slots for adults and mothers : Access Prime Time audience and Cost Per Thousands Well-positionned prime-Time Night time talk and comedy to cost-effectively target 14-49 programmes Status Daytime Super RTL is first on children Audience shares by Age Groups / 06:00 – 20:00 / Sept.-Dec. 2004:  Super RTL is first on children Audience shares by Age Groups / 06:00 – 20:00 / Sept.-Dec. 2004 Source : AGF / GFK-Fernsehforschung /Sept-Dec 2004 / Monday-Sunday In % Slide5:  Positive audience shares evolution Pro 7 KiKa Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) Kabel 1 Children 3-13, Monday –Sunday 6:00-20:15 Audience shares records for Super RTL at the beginning of 2005 +100% RTL II Slide6:  Strong afternoon audience shares for Super RTL KiKa Children 3-13, Monday –Friday , 12:00-17:00 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) RTL II Slide7:  Access audience shares evolution Pro 7 KiKa Children 3-13, Monday –Sunday , 17:00-20:15 Super RTL is clearly ahead of his competitors in the afternoon Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) Top labels, top programming:  Top labels, top programming One timeslot, one label Mix of Cartoons, in-house and co-productions:  Mix of Cartoons, in-house and co-productions New Finger Tips Investing on in-house productions:  Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), 19. Feb. - 05. March 2005 Second season for the Kid football show TOGGO UNITED 12 new episodes from March 19.2005 onwards Saturday 17:15 (repeat Sunday 12:15) Marco Bode Second season for the TOGGO SOUND CLUB The show for music fans under 15 ! New season starting April 1.st 2005 Saturday 16:15 (repeat Sat. 11:15) Ben Investing on in-house productions Full range of programmes for kids based on diverses experiences for kids:  Full range of programmes for kids based on diverses experiences for kids Programme schedule from April 2005 Daytime 6:00 to 11:00:  Programme schedule from April 2005 Daytime 6:00 to 11:00 Programme schedule 2005 Daytime 11:00 to 16:00:  Programme schedule 2005 Daytime 11:00 to 16:00 Programme schedule 2005 Daytime 16:00 to 20:15:  Programme schedule 2005 Daytime 16:00 to 20:15 Innovative cross-media-platform:  Brand/TV-labels Audio/video-Label Publishing brand Merchandising & promotion Event Internet Innovative cross-media-platform Slide16:  Super RTL for Adults and mothers with children Access, Prime and night time slots Super RTL, delivers on „Mothers“ (PRP with children) Access Prime Time - Mo-Su 17:00-20:00:  Super RTL, delivers on „Mothers“ (PRP with children) Access Prime Time - Mo-Su 17:00-20:00 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) *PRP: Person responsable for Purchase Access Prime Time, Average ratings / CPT*:  **PRP with children, Monday-Sunday 17-20 pm, January 2005 Access Prime Time, Average ratings / CPT* Kabel 1 Super RTL is leader on prices and audience shares on PRP with children Reach in mio Market average Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), (Programme and advertising) **PRP: Person responsable for Purchase *CPT: Cost Per Thousand Programme strategy Primetime:  Adaptation of successful labelling strategy from daytime Programme strategy Primetime Event programming in prime Time (shows, ...) Stable strength through labelling, stable feature films and established series Optimization of broadcasting timeslots Movies in strong affinity with core targets Tuesday Wednesday Friday Monday Movie Movie Crime series Cartoon Thursday Comedy Donnerstag NEW in April 05 Primetime Programme schedule 20:15 – 23:15 / April 2005:  Primetime Programme schedule 20:15 – 23:15 / April 2005 Strong audience shares increase in Primetime:  Source: AGF/GfK-Fernsehf. PC#TV Jan.Feb 04 vs. Jan.Feb 05; Basis: Panel (D+EU), Programme and advertising; *PRP: Person responsable for Purchase Monday-Sunday 20:00-23:00, Jan-Feb 05 vs. 04 + 29% + 30% Branded night slots : audience shares (%) - PRP 14-49 Jan-Feb. 2004 Strong audience shares increase in Primetime Jan-Feb. 2005 Jan-Feb. 2004 Jan-Feb. 2005 Mondays Movie:  Mondays Movie Mondays at 20.15 Die kleinen Superstrolche Elliot the dragon Hilfe! Jeder ist der Größte Flubber Alf – the Film Vater der Braut Mary Poppins .... Magic Movie:  Magic Movie Tuesdays at 20.15 Cool Runnings Geliebter Haustyrann Gwyn – Prinzessin der Diebe Charade Ein Geschenk des Himmels - Vater der Braut 2 Was diese Frau so alles treibt .... Fridays Cartoon Special:  Fridays Cartoon Special Fridays at 20.15 Tiggers großes Abenteuer In einem Land vor unserer Zeit – Die geheimnisvolle Insel Basil, der große Mäusedetektiv Oliver & Co. Taran und der Zauberkessel Das magische Schwert Weekend Prime time Movies & cartoons:  Weekend Prime time Movies & cartoons Saturdays at 20.15 – Family movies Allein auf der Pirateninsel Benji – Sein größtes Abenteuer Barbie in Schwanensee Barbie als Die Prinzessin und das Dorfmädchen ...... Sundays at 22.15 – Romantic movies Mut zur Liebe (courage for love) Ein scheinbar perfektes Leben Ein zweites Leben (a second life) Nathan gibt nicht auf .... Voll total : the best of talk shows Mo-Su 22:15-23:00 / January 04 vs January 05:  Voll total : the best of talk shows Mo-Su 22:15-23:00 / January 04 vs January 05 Adults 14-49 PRP 14-49 Adults 14-29 + 46% + 38% + 59% Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), Programme Moderation: Dirk Penkwitz 3,4 5,4 2,8 2,6 4,1 3,6 0 1 2 3 4 5 6 Aud. shares in % 2004 2005 Slide27:  16.04 – 31.12.2005 Target :Adults 14 – 49 Sa, 22:15 Night Time Series The 70s Show - Sitcom 28.01. – 24.06.2005 Fr, 22:15 Dinos – Disney Sitcom Target: PRP 14 – 49 28.01. – 24.06.2005 Fr, 23.15 Nowhere man – mystery series 16.04 – 31.12.2005 Sa, 23:15 Ellen - Sitcom 21.03. – 31.12.2005 Mo-Th. 23.30 Harry‘s nest - Sitcom Target :Adults 14 – 49 Target: PRP 14 – 49 Target :Adults 14 – 49 Key Facts:  Key Facts Key Facts:  Key Facts Super RTL is the undisputed market leader in children‘s TV with high-quality formats Super RTL proposes in access primetime good quality/price programmes : an ideal channel to optimize campaigns Super RTL is leader on prices and audience shares on PRP with children in January 2005 In January, strong audience shares increase (+20%) in primetime compared with last year on PRP 14-49

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