Do the Green Thing

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Information about Do the Green Thing

Published on July 30, 2009

Author: Dothegreenthing



Inclined 28.62m Occasional 10.54m Committed 9.68m Non 5.01m 2 Source: Defra, TGI

Light Greens 17.4m Non-Greens 7.6m Dark Greens 5.6m 3 Source: Simmons,





from ought to do to want to do 8


inspire people to lead a greener life 10

Stick With What You Got Easy On The Meat Human Heat All-Consuming Plug Out Stay Grounded Walk The Walk 11

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creativity? climate change? 13












Visit to see this film. 25


See at 29


“One of the world’s best sites which uses creativity to inspire green actions. Well done!” “Your site is soooo coool. LOVE IT. The monster is terribly funny ;-)” “This is an amazing example of how interactive media makes boring things fun…Much more fun than a carbon calculator.” “Do the Green Thing (and absolutely love it). This is lovely, funny, creative and even green!” “We love this online initative that aims to inspire people to 'do the green thing'.“ “Do The Green Thing is a fantastic initiative…” “Our Favourite Greens Of The Week… check out Green Thing's Walkcasts.” 31




MANUAL AUTOMATED Blog posts • Stand alone posts • Blogging weekly content 35




On average Green Thing is helping to inspire or remind members to save 76% more CO2 that they otherwise would (equivalent to 390 kg per member per month). Subscribers tell an average of 12 other people about Green Thing (Readers tell 8) 91% of people have positive things to say about Green Thing and/or their experience of interacting with the online content. 39 Source: Hall & Partners research, July 2009

55% of respondents said “Yes” they had been doing the Green Thing since the campaign, 18.7% of them submitted stories, 62% are still doing it after 90 days. Source: Blyk post-campaign analysis, H1 ‘09 40

Mobile user stories I recycle all my bottles and I whent to my antis I've been doing the green thing cans so even if i don't feel too house and offed the heat by switching my phone good the morning after, at least and told eveyone to put a charger off when i'm not using i know i'm doing my bit, I just jumper on and i cuddled it.. I used to leave it on, but we wish everyone would me mum have to save our earth! contribute to ensure a brighter future for the youth of today. :) I was baby sitting my little neice and I've been boiling the kettle and nephew one night, so i turned all of filling a flask so i don't have to the heating off and got a blanket. We In stead of waitin 4 de keep boiling the kettle one snuggled up together on the couch, water 2 get cold put sum flask can make around 6 cups we fell asleep and it was a cold night water in a jug an put in de but when i woke up i was boiling hot. freze I've just been doing the little things such as more recying Ive been recycl??n n have been I hv bought a switchin off all lights n keepin composting bin in them off until ive really needed which i hv startd 2 2 switch them on even my compost kitchen Ive been wearing double jumpers and children aged 2 and 4 know to waste such as potato double socks. Plus, the fact that i have switch off the lights when there peelings nd used had a cold has pushed me to being green not needed teabags etc... as well! 41


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Andy Hobsbawm • +44-(0)7775-638-460 • 45

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