Do's and Don'ts of Social Engagement - Saint Street

33 %
67 %
Information about Do's and Don'ts of Social Engagement - Saint Street
Social Media

Published on March 14, 2014

Author: huskylohman



Proper online engagement (aka Social Media) should be taken seriously by those who seek unbridled success. Here are our Top 10 tips broken into Do's and Don'ts. Good luck!

The Do’s & Don’ts of Online Engagement

Do it! Make mistakes STAY AWAKE 1. STEAL EVERYTHING: Research. Research. Research. Look first at your historical wins, losses and relevant key learnings. Then turn your attention to your competitors, similar business sectors, and research a broader set of successful case studies & best practices. 2. DO IT!: If you only dip a toe in, you’ll never learn to swim. It’s ok to be selective, but put forth enough effort to generate measurable results. 3. MAKE MISTAKES: We highly recommend trial and error in determining the best path to take to generate the type of ROI you desire. 4. STAY AWAKE: Proactively paying attention to what people are saying and doing in response to what you are saying and doing is a given. But don’t stop there. Listen to all conversations taking place online centered around your brand and your key competitors. Study this. Act accordingly. 5. BE SOCIAL: Engage those online who are happy with you. Engage those that are mad at you. And engage those who have no clue who you are. There is no time to be bashful. ©2014, Saint Street DO Steal everything Be social

1. GET PISSED: There are two types of people online that you need to be most cautious with: the out and out crazies, and the customers who have been genuinely wronged. Both bark. Both bite. And you should take a deep, smart breath before you respond to their hysterics. 2. STOP LEARNING: Dissect the data. Continue to monitor the buzz. Keep an eye on your competitors at all times. Rest when you’ve won. But only take a nap. 3. BE CHEAP: Even social media savants have had to invest: in staff, training, design, outsiders, ads, research, tools, etc. If you aren’t ready to invest, then you should accept average to below-average results. 4. RELY ON THE KIDS: Senior management needs to sign off on key strategies, and, at a minimum periodically review ROI. They also need to weigh in on big, scary decisions that need to be made when dealing with PR crises (refer to item #1). 5. LET ‘EM LOOSE: Guess what – your entire staff uses social media in one form or another. That’s a lot of status updates, posted photos, Yelp reviews, etc. Having a structured (even if it’s a straw man) policy in place for how your staff can and cannot engage online is just plain smart, and safe. ©2014, Saint Street Get pissed Stop learning Be cheap Rely on the kids Let ‘em loose DON’T

Add a comment

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Your Security Resource - The New Risks for Teens in Social ...

Your Security Resource. Filter ... How to avoid the social networking trap Here are a few do's and don'ts for how to be safe at social networking ...
Read more

Do's and Don'ts for Civic Engagement: A Q&A with the U.S ...

Do's and Don'ts for Civic Engagement: ... from his time as the U.S. Federal SocialGov Community Lead. ... working with social media ...
Read more

Street Photography Do's and Don'ts - YouTube

In this video Kai gives a few tips on some "Do's and Don'ts" when doing Street Photography, ... Join DigitalRev Social ... What Makes a Good ...
Read more

Etiquette and Manners Victorian Era | The Old Farmer's Almanac

Etiquette and Manners: Victorian Era. ... Hill compiled a list of dos and don’ts in his Manual of Social and ... from the street upon being ...
Read more

How to Propose: Marriage Proposal Do's and Don'ts

Marriage Proposal Do's and Don'ts. ... Do find the right engagement ring: ... then every wedding proposal takes place on the street in front of ...
Read more

The Do's and Don'ts of How to Use Facebook for Business ...

Learn the do's and don'ts of using Facebook to ... If you want to maximize engagement with your ... visual content is essential to succeeding on social ...
Read more

Essential Facebook Etiquette: 10 Dos And Don’ts - Hongkiat

... it's not easy for users to grasp the unspoken rules of the social ... Essential Facebook Etiquette: 10 Dos and Don’ts. ... Five Don’ts: 1.
Read more

12 Do's and Don'ts of E-mail Communication - E-mail ...

12 Do's and Don'ts of E-mail Communication (.pdf 36K) Bob Whipple, MBA, CPLP, is a consultant, trainer, speaker, ...
Read more

Tech Etiquette: 21 Do’s and Don’ts for 2015 - WSJ

Tech Etiquette: 21 Do’s and Don’ts for 2015 ... Wall Street Journal; U.S. Edition. U.S. Asia; Europe; India; América Latina; Brasil; 中国 (China ...
Read more