Published on March 5, 2014
NextBee Media LOYALTY PROGRAMS: DO’s and DON’T s
L O Y A L T Y P R O G R A M S
Give away instant reward on sign-up Offer shortterm achievable rewards Encourage users in lower tiers to level up
Reward desirable customer behaviour Gather Data on Consumers Increase sales during lull periods Gain traction for new products & services
Measure the effectiveness of the Program Identify customer preferences and habits Differentiate customers based on their characteristics. Design program accordingly.
Make your program fun and engaging Keep user updated on progress and next milestone Recognize and reward highscorers
Make it Spread the word on social media Recognize your patrons over social media Award points for shares, check-ins, brand mentions etc. Give exclusive privileges and VIP offers for members
Excite Your Employees Incentivize signing up customers – Reward top performers each week Train employees on the program and encourage them to speak to customers Enrol all employees in the program
L O Y A L T Y P R O G R A M S
DON’T COMPLICATE IT Make redeeming easy Keep the points high to encourage earning Keep a simple points system
Don’t Stay Silent Regularly update users about the program Get feedback and improve Take care NOT to OverCommunicate or Spam Open up Communicate
DON’T CHOOSE REWARDS FOR YOUR CUSTOMER Offer choices on how to redeem points Partner with related businesses to offer a wider pool of rewards Always give the option to avail discount of equivalent dollars on purchases
Don’t Reward for the Sake of Rewarding Always keep cost and returns balanced Give away rewards that benefit the business and the customer Reward only desirable customer behaviour
DON’T COMPROMISE ON PRIVACY Don't sell/share customer data Protect customer data at all costs Trust lost once, is lost forever
Don’t Mislead Don't make promises you can’t fulfil Be clear, on all communications Avoid fine print as much as possible
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In today’s competitive market, businesses must find new and creative ways to foster relationships with their customers in order to remain successful.