Published on March 13, 2014
10 DATA INSIGHTS FROM DMX DUBLIN 2014
ON THE DAY THE INTERNET CELEBRATED ITS 25th BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE THE ORGANISERS AND SPEAKERS FOR A SUPERB DAY OF INSIGHTS AND ILLUMINATION. ! HERE ARE SOME INSIGHTS WE GAINED.
60% OF iPAD USERS DON’T HAVE AN iPHONE SIMON DUPUY : EXPEDIA
IRONICALLY, 1 IN 6 PEOPLE ON THE CHANNEL 4 DATABASE CLAIM THEY DON’T WATCH TV. JONATHAN LEWIS : CHANNEL 4
65% OF PEOPLE HAVE TV ON IN THE BACKGROUND WHILE USING OTHER DEVICES AS THE FIRST SCREEN RUTH McENTEE : GOOGLE
75% OF ALL VISITS TO DISTILLED MEDIA SITES ARE NOW VIA MOBILE BRIAN FALLON : JOURNAL.IE
ONLY 20% OF PEOPLE KNOW WHAT THEY WANT TO BUY WHEN THEY VISIT AN E-COMMERCE SITE FACEBOOK
WIKIPEDIA RANKS ON PAGE 1 FOR 99% OF ALL SEARCH TERMS BRENDAN JACKSON : iPROSPECT
BANKING IS RANKED THE LOWEST OF ALL INDUSTRY CATEGORIES FOR TRUSTWORTHINESS15% EDELMAN TRUST BAROMETER 2014
40% OF ALL GROCERY SHOPPING TRIPS NOW INVOLVE A MOBILE TOUCHPOINT JON EWING : DUNNHUMBY
“DEAR MOBILE PHONE COMPANY PLEASE INVENT AN UNSEND MY TEXT OPTION” THESE TWEETS PEAK SATURDAY NIGHTS AND SUNDAY MORNINGS STEPHEN O’LEARY : OLYTICO
AND FINALLY ! ! ! ! ! ! ! THE FOOT LONG SUB MEASURES ONLY 11 INCHES KEVIN KING : EDELMAN
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