DKNY x Pasons Capsule Collection

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Information about DKNY x Pasons Capsule Collection

Published on September 17, 2013

Author: karenchiang06

Source: slideshare.net

Description

We all want to show our school pride, don't we? This is my final project for my Public Relations class at Parsons The New School for Design. A collaboration with DKNY by Donna Karan, is a mock capsule collection for students to show their school pride. In this project you can find the concept to the designs and invites, as well as a creative overview, press releases, social media strategies, target

Karen Chiang Public Relations Parsons The New School for Design Capsule Collection  FALL 2013

   TABLE OF CONTENTSCover Page…………………………………. 1  Table of Contents…….. ………………….. 2 Creative Overview……. ………………….. 3-5 Invites……….. ……………………………. .6-9 Logo………………………………………….10-11  12 Items Capsule Collection………………12-15 Pitches……. ………………………………...16 Print Pitches……………………………...17-20 Electronic Pitches………………………..21-24 Press Release………. ……………………….25-26 Fact Sheet…. ………………………. ……….27-28 Social Media………………………………….29-36 Message Points…. …………………………...37-39 Target Media….. ……………………………..40-41 Feature Article………………………………..42-43 EPK (Electronic Press Kit)………………….44 Budget…………………………. ……………..45 Event Budget…. ……………………….....46 Lookbook Budget…………………………47 EPK Budget…………………………. ………..48 Total Budget.. …………………………………49 Calendar……….. ……………………………..50-66

Creative  Overview

   CREATIVE OVERVIEW

Invites

   INVITES (Front) (Back)

   INVITES (ENVELOPE) Glamour Magazine 232 W 42nd St., New York, NY 10036 (Front) (Back)

LOGO

   LOGO “The ‘P’ needed to be memorable for all.We want to students to feel a sense of pride when they see it. When we were developing the logo, we knew it has to reflect Parsons.We chose red because it stands out. One can interpret the lines in the ‘P’ to be drawing lines or threads.”  - Donna Karan

12 Items  Capsule Collection

Reusable Coffee Sleeve Portfolio Pencil Pouch (in various sizes and colors) Business Card Holder

Coffee mug with spoon (various colors) Half Zip Sweater Cardigan iPhone Case

Tote Bag Umbrella with Cup Holder Thermo Cup Computer Case

Pitches    

John, Localstardoesitagain,DonnaKaranteamsupwithParsonsTheNewSchoolfor Designfora12piececapsulecollectionlaunchingthisfall.Oneofthemostinfluential designersreturnstoParsonstodesignanewlogoandcollection. Thecollectionincludes:portfolio,totebag,pencilpouch,businesscardholder,coffee sleeve,iPhonecase,cardigan,halfzipsweater,coffeemugwithspoon,computercase, thermocup,andumbrellawithcupholder.Itfocusesonfunction,design,and sustainability.Notonlydoesitcatertotheneedsofallfashionandartstudents,but alsotogenerateParsons’reputationandvisibility. Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfree tocontactme. Best, KarenChiang 408.821.2115 chiak538@newschool.edu @Parsons560 Pitch:JohnLarsZwerenz ForestHillsTimes

Sarah, DonnaKaranreturnstoParsonsTheNewSchoolforDesigntocollaboratean exclusive12itemscapsulecollection. Thecollectionincludes:portfolio,totebag,pencilpouch,businesscardholder,coffee sleeve,iPhonecase,cardigan,halfzipsweater,coffeemugwithspoon,computercase, thermocup,andumbrellawithcupholder. Themainfocusesareinfunction,design,andsustainability.Notonlydoesitcaterto theneedsofallfashionandartstudents,butalsotogenerateParsons’reputationand visibility. WewouldliketoofferGlitterGuideachancetochatwithDonnaKaranandher inspirationbehindthiscollection. Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfree tocontactme. Best, KarenChiang 408.821.2115 chiak538@newschool.edu @Parsons560 Pitch:SarahL. GlitterGuide(glitterguide.com)

Press Release

PressRelease FORIMMEDIATERELEASE ParsonsandDKNYLaunchesCapsuleCollection NEWYORK,NY–ParsonsTheNewSchoolforDesigncollaborateswithDKNYto launchits12itemscapsulecollectiononWednesday,September4th,2013atthe Parsonsbuilding(560SeventhAvenue). “WearesohappyandhonoredtocollaboratewithDKNY,”saysSimonCollins,Dean ofFashionParsonsNewSchoolforDesign.“Itisgreattohaveanalumnigivebackto theschool,”hecontinues. ThepresslaunchpresentsParsons’newlogoalongwiththecollection,alldesigned withDKNYaesthetics.Thecollectionincludes:portfolio,totebag,pencilpouch, businesscardholder,coffeesleeve,iPhonecase,cardigan,halfzipsweater,coffee mugwithspoon,computercase,thermocup,andumbrellawithcupholder. Thecollectionfocusesonfunction,design,andsustainability.Notonlydoesitcaterto theneedsofallfashionandartstudents,butalsotogenerateParsons’reputationand visibility.“OurgoalistowantpeopletoknowitisParsonswhentheyseeour‘P’ logo,”Simonadded. DonnaKaranattendedParsonsTheNewSchoolforDesignin1968fortwoyears beforeshewenttoworkforAnneKlein,buteventuallyfinishedherdegree.TheNew YorknativebroughthersignatureNewYorkchicsenseintothiscollection.Donna Karancreatedhersecondline–DKNYin1988. PressContact:KarenChiang 408.821.2115 chiak538@newschool.edu @Parsons560 ###

Fact Sheet

! !! ! ! ! ! ! ! ! ! ! FACTSHEET WHEN:Wednesday,September4,2013 7:00p.m.–9:00p.m. WHERE:ParsonsTheNewSchoolforDesign 560SeventhAvenue 2nd florrauditorium WHAT:TokickoffFashionWeek,ParsonsTheNew SchoolforDesignandDKNYputsonapress launchforeditors,alumni,students,and influentialpeopleintheindustry.Collaborating withDKNY,Parsonslaunchesa12itemcapsule collectionforstudents. PRESSCONTACT:KarenChiang ParsonsTheNewSchoolforDesign 560SeventhAve NewYork,NY10001 408-821-2115 chiak@newschool.edu

Social Media Strategies

• Facebook check-in when you enter the press launch to get a chance to take pictures with Donna Karan • Tell us your favorite spot to do work in Parsons and enter a chance to win 30% off when you buy the capsule collection  • Closer look at one of Donna Karan’s inspiration on the capsule collection • Facebook exclusives, free ground shipping  • Exclusive interview with Donna Karan and her memory at Parsons  Sneak  peek  at  the  capsule  collec/on  with   DKNY!  

Donna  Kara  exclusive   interview!  Read  about  her   /me  at  Parsons  and  how  she   started  her  brand     Backstage  at  the  capsule   collec/on  photo  shoot     hAp://youtu.be/Rr-­‐JX7AGu18   ONLY  TODAY!  Facebook   exclusive!  Free  ground   shipping   Backstage  photo  shoot   September  4th,  2013   DKNY  Capsule  Collec/on  Press  Launch  

• Live tweet during press launch – tag @Parsons560 and @DKNY • Also make sure @DKNY posts about the press launch • Tweet us your favorite coffee shop  • Make sure to like us on Facebook for exclusives  • Day Challenge: partner with Guy & Gallard find the bobblehead and enter to win 30% off the collection. Once you find the bobblehead, take a picture with it, put it on Twitter or Instagram, and tag it #SpotTheP • Day Challenge: It is #AllRedEverything ;Tweet us a picture of the Parsons red and upload it on Twitter or Instagram #SpotTheP

Don’t  forget  to  #SpotTheP  challenge  at  Guy  &  Gallard!  Click   to  see  how  and  what  you  can  win!      TWITTER POSTS Who  is  coming  to  the  Parsons  @DKNY  capsule  collec/on   press  launch?    

• Interview with Simon Collins and Donna Karan • Exclusive backstage look at the photo shoot • A day before the press launch, upload a video of the venue. Get people excited about going to the launch • After the press launch, next day, upload the highlights of the event • The fashion show on capsule collection at the press launch  Donna  Karan  interview   What  is  behind  her   inspira/on  designing  for   the  Parsons  capsule   collec/on?  

Pinterest Boards:  • Parsons x DKNY Capsule Collection, and have links to the site where they can buy • #SpotTheP – from the Twitter challenge  • #AllRedEverything – from the Twitter challenge • NYC inspirations • Needles and Threads (design students’ creations)

#AllRedEverything   Needles  &  Threads  #SpotTheP  NYC  Inspira@ons  DKNY  capsule  collec@on  

Message  Points 

• Capsule collection with DKNY • Focus on function, design, and sustainability • Simple and innovative designs  (1 of 2)    MESSAGE POINTS

• Green initiative, organic  • Cater to students’ everyday needs • Increase reputation and visibility (2 of 2)    MESSAGE POINTS

Target Media

! MagazinesBlogsNewspaper AllureRefinery29NewYorkTimes BetterHomesandGardensGlitterGuideTheHuffingtonPost BillboardHypebeastWWD BonAppetitWhoWhatWearTheWallStreetJournal CondeNastTravelerTheCoveteurUSAToday CosmopolitanFashionMagazineAssociatedPress CountryLivingTheBusinessofFashionLosAngelesTimes DesignWeek(UK)TheManualNewYorkPost DetailsMashableNewYorkSun Elle560Parsons'SchoolofFashionNewYorkObserver ElleDécorStyle.comNewYorkDailyNews EntertainmentWeeklySanFranciscoChronicle EsquireForestHillsTimes Food&Wine FoodNetworkMagazine Glamour GQ Harper'sBazaar InStyle inTouch Life&Style Lucky MarieClaire Men'sHealth Nylon NylonGuys OK PeopleStyleWatch Quest Self Seventeen ShopSmart TeenVogue TheNewYorker Time!!!! Travel+Leisure!!!! V!!!! VanityFair!!!! Vogue!!!! W!!!! Wired!!!! Women'sDay!!!! Women'sHealth!!!!

Feature  Article 

ParsonsandDKNYLaunchesCapsuleCollection NEWYOKR,NY–Parsonslaunchesits12piececapsulecollectiononWednesday, September4th ,2013at560SeventhAvenue,hometowhatmostofusknow–Project Runway.ParsonsTheNewSchoolforDesignteamsupwithDKNYthisfallfora Parsonscollection.GuestsatpresslaunchincludeParsonsalumnus,facultyand students,andeditorsfrommajorfashionmagazines. ThepresslaunchresemblesDKNYaestheticswithlightshangingfromtheceiling, fingerfood,champagne,andphotobooth.Theeventfocusesalotonsocialmedia, whereguestsgettolivetweet,uploadphotos,andgenerateconversationsthrough hashtags. “WewanttocreateacollectionthatrepresentsParsonsandwearesohappytohave DKNYonboardwithusandhelpusdesign.”saysSimonCollins,DeanofFashion ParsonsTheNewSchoolforDesign.“Itistimeforustohavearecognizablelogo.We wantpeopletoknowour‘P’logowhentheyseeit.” Thecollectionincludes:portfolio,totebag,pencilpouch,businesscardholder,coffee sleeve,iPhonecase,cardigan,halfzipsweater,coffeemugwithspoon,computercase, thermocup,andumbrellawithcupholder. Thecollectionfocusesonfunction,design,andsustainability.Notonlydoesitcaterto theneedsofallfashionandartstudents,butalsotogenerateParsons’reputationand visibility. Thecoffeesleevesencouragestudentstotakethesetolocalcoffeeshopsaroundthe schoolfordiscounts.Insteadofpapercoffeesleeves,thereusablecoffeesleevessaves moneyandhelpstheenvironment.Theportfolioandbusinesscardholderisfor studentstocarryaroundwhentheygooninterviewsoruseitfortheirwork.The simplecardiganisgreatforlayeringforfallweather,designedbyDonnaKaran.The umbrellawithcupholderisgreatforrainyweatherandyouneedanextrahandfor coffee.

“TherearesomuchtalentatParsons,itistimelaunchacollectionforpeopletobe proudofParsons,”saysDonnaKaran.“WewantthestudentstorepresentParsons withgreatpride.” DonnaKaranattendedParsonsTheNewSchoolforDesignin1968fortwoyears beforeshewenttoworkforAnneKlein,buteventuallyfinishedherdegree.TheNew YorknativebroughthersignatureNewYorkchicsenseintothiscollection.Donna Karancreatedhersecondline–DKNYin1988. ThecollectionwillbeavailableatTheNewSchool’sbookstoreandonlineat http://www.newschool.edu/parsons/ (coffeesleeve)(portfolio) (businesscardholder)(Parsons cardigan) (umbrellawithcupholder)(Parsons’newlogo)

Budget

! ! ! Need Budget Address labels $6.97 CD Cases (100/pack x 5) $209.90 CD round label (300/pack x 2) $47.30 CDs (100/pack x 5) $116.80 Foam envelopes (100/pack x 5) $104.25 Paper for physical press release (a pack) $6.68 Printing for CD cover & label $300 Stamps ($1.55 x 500) $775 TOTAL $1,566.90 ! ! ! ! ! ! ! ! ! EPK BUDGET

! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Need Budget Photographer $600 Milk Studio ($100/hr x 4 hrs) $400 4 Models ($80/hr x 4hrs) $320 Casting $200 Printing of Lookbook $700 Stylist $200 Makeup & Grooming $150 TOTAL $2,570 ! LOOKBOOK BUDGET

! Sponsorship from Chase Bank $3,000 Need Budget Bobblehead for Twitter challenge $300 Event Décor Z Gallarie Roberto Sofa $1,300 Z Gallarie Encore Coffee Table $499 Z Gallarie Barware (4) $36.80 Z Gallarie Stemware (4) $51.80 Lighting $400 Parsons Jazz $250 Decorations $550 Step & Repeat Wall (12x8) $1,260 Wristbands (500) $7.89 Drinks Loredona Pinot Grigio 2011 ($15.99 x 5) $79.95 Henriot Brut Champagne ($39.99 x 5) $199.95 Grey Goose Vodka ($17.99 x 3) $53.97 Lemonade (regular and pink) $40 Labor Cater Company $1,500 Caterers $600 Bartender $830 Interns $200 Citadel Security $940 Invites Postage ($1.55 x 980) $1,519 Paper for invitations ($1.50 x 980) $1,470 Envelopes ($1.20 x 980) $1,176 Printing of invitations $600 P' logo sticker $300.00 TOTAL $14,164.36 ! EVENT BUDGET

! !!! !!!!!!!!!!!!!!!!!!!!!!!!! !! !!!!!!!!!!!!!!!!!!!!!!!!! ! ! ! ! ! ! Three Charges Budget Event Budget $14,164.36 Lookbook Budget $2,570 EPK Budget $1,566.90 !! !! TOTAL $18,301.26 ! TOTAL BUDGET

Calendar

September 2012 Parsons x DKNY Holidays Long Lead Short Lead Bloggers August 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 27 28 29 30 31 1 2 3 4 Propose idea 5 6 7 8 9 10 11 12 Meet with DKNY 13 14 15 16 17 18 Follow up with DKNY 19 20 21 FInalize collaboration 22 23 24 25 26 27 28 29 30 Page 1/1

October 2012 Parsons x DKNY Holidays Long Lead Short Lead Bloggers September 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 Book venue 9 10 11 12 Brainstorm creative overview 13 14 15 16 17 Creative overview meeting 18 19 20 21 22 23 24 25 26 Finalize creative overview 27 28 29 Shop furniture (press launch) 30 31 1 2 3 4 Page 1/1

November 2012 Parsons x DKNY Holidays Long Lead Short Lead Bloggers October 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 29 Shop furniture (press launch) 30 31 1 2 3 4 5 6 Shop lighting (press launch) 7 Long lead pitch 8 Long lead pitch 9 Long lead pitch 10 11 12 Long lead pitch 13 Long lead pitch 14 Long lead pitch 15 Long lead pitch 16 Long lead pitch 17 18 19 Long lead pitch 20 21 Buy padded envelopes Buy CD labels Buy CD cases Buy CDs Buy address labels 22 23 Thanksgiving 24 Thanksgiving 25 Thanksgiving 26 27 28 29 30 1 2 Page 1/1

December 2012 Parsons x DKNY Holidays Long Lead Short Lead Bloggers November 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 26 27 28 29 30 1 2 3 4 5 6 7 Develope social media stratey 8 9 10 11 12 13 Launch social media outlets 14 15 16 17 18 19 20 21 22 23 24 Christmas Eve 25 Christmas 26 27 28 29 30 31 New Years 1 New Years 2 3 4 Finish Press Release 5 6 Page 1/1

January 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers December 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 31 New Years 1 New Years 2 3 4 Finish Press Release 5 6 7 Look for sponsors 8 9 Finish feature story 10 11 Book meetings with sponsors 12 13 14 Short lead pitch 15 Short lead pitch 16 Logo design Short lead pitch 17 President's Day 18 Short lead pitch 19 20 Martin Luther King Jr. Day 21 Short lead pitch Finalize sponsorship 22 Short lead pitch 23 Finish logo design Short lead pitch 24 Short lead pitch 25 Short lead pitch 26 27 28 Pitch bloggers 29 Pitch bloggers 30 Make CD cover for EPK Pitch bloggers 31 Pitch bloggers 1 Pitch bloggers 2 3 Page 1/1

February 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers January 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 March 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 28 Pitch bloggers 29 Pitch bloggers 30 Make CD cover for EPK Pitch bloggers 31 Pitch bloggers 1 Pitch bloggers 2 3 4 Pitch bloggers FASHION WEEK 5 CD cover to print shop FASHION WEEK Pitch bloggers 6 FASHION WEEK 7 CD label design FASHION WEEK 8 FASHION WEEK Send CD label to print shop 9 FASHION WEEK 10 FASHION WEEK 11 FASHION WEEK 12 CD cover from print shop FASHION WEEK 13 FASHION WEEK Collaboration announcement 14 FASHION WEEK Valentines Day 15 FASHION WEEK 16 FASHION WEEK 17 18 CD label from print shop 19 Stick CD label onto CDs 20 Stuff CD cover into cases 21 Stuff CD cover into cases 22 23 24 25 26 27 28 1 Contact caterers A,B,C 2 3 Page 1/1

March 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers February 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 March 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 April 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 25 26 27 28 1 Contact caterers A,B,C 2 3 4 5 6 7 8 Tasting with caterer A 9 10 11 12 Tasting with caterer B 13 14 15 Tasting with caterer C 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Book caterer 30 31 Easter Page 1/1

April 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers March 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 April 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 April Fools 2 3 4 5 6 7 8 Look for interns 9 10 11 12 13 14 15 16 17 Interview interns 18 Interview interns 19 Interview interns 20 21 22 Interview interns 23 Interview interns 24 Interview interns 25 Interview interns 26 Interview interns 27 28 29 30 1 2 3 4 Kentucky Derby 5 Cinco de Mayo Page 1/1

May 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers April 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 June 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 29 30 1 2 3 4 Kentucky Derby 5 Cinco de Mayo 6 7 8 9 Long lead pitch 10 Long lead pitch 11 12 Mother's Day 13 Long lead pitch 14 Long lead pitch 15 Long lead pitch 16 Long lead pitch 17 Long lead pitch 18 19 20 Long lead pitch 21 Long lead pitch 22 Long lead pitch 23 Long lead pitch 24 Long lead pitch 25 Memorial Day weekend 26 Memorial Day weekend 27 Memorial Day weekend 28 29 30 31 1 2 Page 1/1

June 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 June 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 July 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 27 Memorial Day weekend 28 29 30 31 1 2 3 Contact security A,B,C 4 5 Have interns stuff EPK 6 Have interns stuff EPK 7 8 9 10 Book Parsons Jazz 11 12 13 14 Book security 15 16 Father's Day 17 Book studio for look book 18 19 20 21 Book makeup and grooming for lookbook 22 23 24 25 26 Book stylist for lookbook 27 Start designing for invites 28 29 30 Page 1/1

July 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers June 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 July 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 August 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Book photographer for lookbook 2 Finish invite design 3 4 4th of July 5 6 7 8 9 Double check invites 10 Send invites to print shop 11 12 Cast models for lookbook 13 14 15 16 17 invites back from print shop 18 Stuff invites 19 Stuff invites 20 21 22 Mail out all invites 23 24 Short lead pitch 25 Photoshoot for lookbook 26 Short lead pitch 27 Short lead pitch 28 29 Short lead pitch 30 Short lead pitch 31 Follow up with caterer 1 Create fact sheet 2 Get logo wall made 3 4 Page 1/1

August 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers July 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 August 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 29 Short lead pitch 30 Short lead pitch 31 Follow up with caterer 1 Create fact sheet 2 Get logo wall made 3 4 5 Get photos from photographer 6 7 Cast caterers for event 8 Lookbook layout design 9 Invites neeed to be in hand of guests 10 11 12 Lookbook layout final check 13 Lookbook send to print shop 14 15 Send out EPK 16 17 18 19 Approve catering menu 20 lookbook from print shop 21 RSVP due date Daily newspaper pitch 22 Daily newspaper pitch 23 Daily newspaper pitch 24 25 26 Daily newspaper pitch 27 Daily newspaper pitch 28 Daily newspaper pitch 29 Daily newspaper pitch 30 Daily newspaper pitch 31 1 Page 1/1

September 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers August 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 26 Daily newspaper pitch 27 Daily newspaper pitch 28 Daily newspaper pitch 29 Daily newspaper pitch 30 Daily newspaper pitch 31 1 2 Labor Day 3 Logo wall installed Event setup Sound check at venue 4 EVENT DAY 5 Collect media coverage FASHION WEEK 6 FASHION WEEK 7 FASHION WEEK 8 FASHION WEEK 9 FASHION WEEK PItch 4th Quarter 10 Follow up FASHION WEEK 11 PItch 4th Quarter FASHION WEEK 12 Follow up FASHION WEEK PItch 4th Quarter 13 Follow up 14 15 16 PItch 4th Quarter 17 PItch 4th Quarter Follow up 18 PItch 4th Quarter Follow up 19 Follow up PItch 4th Quarter 20 Follow up 21 22 23 PItch 4th Quarter 24 Follow up 25 PItch 4th Quarter 26 PItch 4th Quarter Follow up 27 Follow up 28 29 30 PItch 4th Quarter 1 Follow up 2 PItch 4th Quarter 3 Follow up 4 5 6 Page 1/1

October 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers September 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 30 PItch 4th Quarter 1 Follow up 2 PItch 4th Quarter 3 Follow up 4 5 6 7 PItch 4th Quarter 8 PItch 4th Quarter Follow up 9 Follow up PItch 4th Quarter 10 Follow up PItch 4th Quarter 11 Follow up 12 13 14 PItch 4th Quarter 15 Follow up PItch 4th Quarter 16 PItch 4th Quarter 17 Follow up PItch 4th Quarter 18 Follow up 19 20 21 PItch 4th Quarter 22 Follow up PItch 4th Quarter 23 PItch 4th Quarter 24 Follow up PItch 4th Quarter 25 Follow up 26 27 28 PItch 4th Quarter 29 PItch 4th Quarter Follow up 30 Follow up PItch 4th Quarter 31 Follow up PItch 4th Quarter Halloween 1 Follow up 2 3 Page 1/1

November 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers October 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 28 PItch 4th Quarter 29 Follow up PItch 4th Quarter 30 Follow up PItch 4th Quarter 31 Halloween PItch 4th Quarter Follow up 1 Follow up 2 3 4 5 6 7 8 9 10 11 Pitch blogger 12 Pitch blogger 13 Pitch blogger 14 15 16 17 18 19 20 21 Thanksgiving 22 Thanksgiving 23 Thanksgiving 24 Thanksgiving 25 PItch 4th Quarter 26 Follow up PItch 4th Quarter 27 Follow up PItch 4th Quarter 28 PItch 4th Quarter Follow up 29 Follow up 30 1 Page 1/1

December 2013 Parsons x DKNY Holidays Long Lead Short Lead Bloggers November 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January 2014 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 25 PItch 4th Quarter 26 Follow up PItch 4th Quarter 27 Follow up PItch 4th Quarter 28 Follow up PItch 4th Quarter 29 Follow up 30 1 2 Pitch blogger 3 Pitch blogger 4 Pitch blogger 5 Pitch blogger 6 Pitch blogger 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Christmas Eve 25 Christmas 26 27 28 29 30 31 1 2 3 4 5 Page 1/1

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Capsule Collection mit DKNY bei Apropos – APROPOS ...

... Die Capsule Collection mit DKNY von Topmodel Cara Delevingne ... Die Cara D. x DKNY Kollektion ist bei APROPOS The Concept Store in Düsseldorf ...
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DKNY X Cara Capsule Collection - Cara Delevingne DKNY

The latest up is a collection with DKNY—think sporty pieces in keeping with Delevingne's laidback ... DKNY x Cara Delevingne. Courtesy DKNY. Advertisement
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Cara Delevingne x DKNY: Capsule Collection ist ab heute ...

MTV: Cara Delevingne x DKNY: Capsule Collection ist ab heute exklusiv in den Läden. Homepage ...
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Cara Delevingne x DKNY | Exclusive Capsule Collection ...

Cara Delevingne x DKNY|Entdecke jetzt die exklusive Kollektion von dem britischen Model und der New Yorker Modedesignerin Donna Karan bei STYLEBOP.com!
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Capsule Collection | LinkedIn

View 129 Capsule Collection posts, presentations, experts, and more. ... Content and Social Media Consultant at Capsule Show / BPMW Agency, ...
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Donna Karan

Donna Karan now ships to multiple international destinations through our partner, Borderfree. ... Collection Shop By Collection. Modern Icons Casual ...
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