Display Campaign BudgetAir.fr in 2013, April - Online Travel Agency

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Information about Display Campaign BudgetAir.fr in 2013, April - Online Travel Agency
Marketing

Published on February 20, 2014

Author: Delecluse

Source: slideshare.net

Description

A bus campaign for BudgetAir.fr in 2013.
An invitation to travel, a message “le monde à portée de clic” with highlights of key
destinations with departure from each city with attractive prices: London, Amsterdam, Istanbul, Marrakech, New York, Bangkok, Hanoï from each City.

BudgetAir.fr Display mobile Campaign 2013, May 7th Christine Delécluse Brand Manager France

BudgetAir.fr objectives 1/ develop brand awareness: position BudgetAir.fr as an online travel agency with a global offer (flight, car, hotel) 2/ generate traffic 3/ get people to try BudgetAir.fr: create sympathie and trust towards the BudgetAir.fr brand, use visuals and many destinations that make people dream of future holidays 4/ generate searches and sales by offering attractive fares on 4 destinations in each cities as an example.

A display campaign in France – 2013 April In order to increase brand recognition of BudgetAir.fr in France, a display mobile campaign is running in 4 cities in France during April 2013. It is displayed at the back (8 m2) of Tourism Bus in Paris (30 buses), and daily bus in Lyon (15), Marseille (15) and Toulouse (10). Concept of the creative : an invitation to travel, a message “le monde à portée de clic” with highlights of key destinations with departure from each City with attractive prices: London, Amsterdam, Istanbul, Marrakech, New York, Bangkok, Hanoï from each City.

Overview of the coverage

Overview of the coverage

Overview of the visibility in situation

Overview of the visibility in situation

Overview of the visibility in situation

Overview of the visibility in situation

To reenforce the campaign We push all destinations on Adwords, newsletter, website ( dedicated banner and landing page) and write a press release sent to journalists dedicated to Travel in France Landing page Press release

Press Release • Article – Tourmag.com Article – Echo Touristique

MERCI 

Appendix • • • • Paris Lyon Marseille Toulouse

Paris overview

Lyon buses

Marseille buses

Toulouse buses

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