Published on January 11, 2019
1. V I S U A L F A C T F I L E DISNEY STUDIOS H A R V E Y G R A H A M
2. D I S N E Y S T U D I O S The Walt Disney Company was famously founded by the Disney brothers in 1923, yet operated under several names such as Disney Studios until 1986. O W N E R S H I P The Wider Disney Company is a multimedia conglomerate, meaning that it owns- has shares in- a large array of different businesses and companies, allowing it to have an extremely broad and strong hold on the media industry. Disney owns companies within different media sectors such as Television, Radio, Internet etc. This allows for a strong synergy or inter- connectivity between platforms as each brand can support each other. S T R U C T U R E Robert Iger became CEO of The Disney Company in 2005, following his position as President ABC Television until Disney acquired the company in 1996. WHO RUNS IT NOW?
3. D I S N E Y S T U D I O S The company is run following a strict hierarchy due to its multimedia nature, therefore there are specifically partitioned leaders of each child company. O P E R A T I N G M O D E L The company is run and managed by the management team which is mainly made up of Chairman or leaders of specific partitions of the company; eg Bob Chapek for Parks and Consumer Products or Alan F.Horn for The Disney Studios. However all of these managers work under The Chairman and CEO Robert Iger. M A N A G E M E N T T E A M Under the parent Disney Company are numerous child companies which Disney owns with majority shares. Theses are mostly media outlets such as ABC Television, the Disney Channel, FreeForm and ESPN. The Company then also owns a wide range of parks and studio entertainment, most notably Marvel Studios, Pixar and Lucasfilm. STRUCTURE As with most public companies the board of directors make all executive decisions as the majority shareholders. Therefore the directors are made up of successful, global business-people- or their representatives. However, for the Force Awakens there were 4 major Production Companies involved. B O A R D O F D I R E C T O R S
4. D I S N E Y S T U D I O S Because Disney, as a parent company, owns numerous brands they then market and sell a very wide range of merchandise specific to each brand. P R O D U C T S Whilst the major franchises owed by Disney are Star Wars, the Princess range and Pixar, they are definitely not limited to as the wide variety of brands owned by the parent company go from Marvel Superheroes to Mickey Mouse to Winnie the Pooh etc. D I F F E R E N T P R O D U C T S The company sells products from children's toys to video games, however their most successful being Disney Princesses drawing in a huge $1.6 billion in revenue from retail sales. However even within this brand physical princesses will be sold as well as additional products such as books, accessories, outfits etc. MOST SUCCESSFUL PRODUCT By intricately managing separate brands Disney has developed entire product ranges focused on these brands. Eg an entire range of Marvel Superhero toys/costumes etc. I N T E R C O N N E C T I V I T Y
5. D I S N E Y S T U D I O S Disney Studio;s acquisition of the Star Wars franchise has reaffirmed it's marketing position and allowed it to maintain a much more long term survival plan. M A R K E T I N G P O S I T I O N Disney Studio;s acquisition of the Star Wars franchise has reaffirmed it's marketing position and allowed it to maintain a much more long term survival plan. M A R K E T I N G P O S I T I O N Disney Studio;s are in a very strong position due to their numerous successful franchises and child-companies such as Pixar. It's very unusual for a Disney film to not profit at the box office, additionally Disney have won numerous awards for their animated films, and some for their live action such as VFX Oscars for StarWars. D I S N E Y ' S P O S I T I O N
6. D I S N E Y S T U D I O S Disney faces a wide range of competitors due to its predominant position in multiple markets such as television, film and video games. C O M P E T I T O R S The Time Warner company have a reasonably equal hold on the box office compared to Disney's $47 billion gross at $43 billion. However Warner Bros have many more successful and critically acclaimed television shows as they own HBO. W A R N E R B R O T H E R S Another market that Disney has a very precarious foothold in is the streaming industry. With a wide variety of their films appearing on Netflix it is apparent that Disney will not be attempting to gain a portion of the market as the two largest companies; Netflix and Amazon, have a very strong hold on the market. S T R E A M I N G S E R V I C E S Disney's largest competitors range from opposing multimedia conglomerates- such as The Time Warner Company- and smaller, single brands. However all large media services could be considered rivals, such as Netflix and Amazon who are currently the undisputed streaming kings. BIGGEST RIVALS