Published on February 26, 2014
History • • • • • 1962: The first satellite TV launched 1994: DirecTV launched by Hughes Electronics 1996: Dish begins operations March 2012: Dish unveils the Hopper October 2012: DirecTV releases the Genie • 2013: Dish incorporates Sling into the Hopper
Similarities • Satellite-based television providers • Higher customer satisfaction than any cable company* • Fewer outages than the cable companies * • Provide DVR hardware – Hopper – Genie • • * According to a J.D. Power study: http://www.jdpower.com/consumer-ratings/telecom/ratings/909201679/2013Residential+Wireline+Television+Service+Satisfaction+Study/index.htm
Hardware The Hopper • • • • • The Genie Skip commercials with Autohop 2 TB capacity Up to 6 recordings at a time 15,000 IPVOD titles Free Upgrade with “America’s Top 120” or higher ($49.99/mo) • • • • • Speed up commercials 1 TB capacity Up to 5 recordings at a time 7,000 IPVOD titles Free Upgrade with “Entertainment” or higher ($54.99/mo) Both offers require 24 month commitment and credit qualification
Services • Customer Service: Ranked #1 by JD Power and Associates • Customer Service: Better than all cable companies • Sling – Watch live TV and DVR recordings on any device anywhere in the world • DirecTV everywhere – Watch live TV and DVR on any device in your home • NFL Network/NFL RedZone available • FlexTV – No contract, no credit score, no credit card required • NFL Network/NFL RedZone, NFL Sunday Ticket available • Phone app with voice recognition http://www.jdpower.com/consumer-ratings/telecom/ratings/909201679/2013Residential+Wireline+Television+Service+Satisfaction+Study/index.htm
Price • Most affordable • Most affordable – $19.99/mo – $29.99/mo • Most popular • Most popular – $39.99/mo – 220+ channels • Top package – $39.99/mo – 205+ channels • Top package – $89.99/mo – 300+ channels – $91.99/mo – 285+ channels Typically 12 month promo pricing
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