Direct-mail Marketing: Best cases

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Information about Direct-mail Marketing: Best cases
Business & Mgmt
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Published on September 6, 2010

Author: Alexandr_UA

Source: slideshare.net

Description

Лучшие кейсы из мира директмейл-маркетинга (презентация подготовлена в 2007 г.)

30 DM Pr ox im it y W or ldw ide

Pr ox im it y www.proximityworldwide.com

A Te le com . 1 0 , , Telecom . , , , , . . 10 www.proximityworldwide.com

www.proximityworldwide.com

www.proximityworldwide.com

3.2%, 1.8% - www.proximityworldwide.com

A Ba nco Pr iva do. VISA Banco Privado , VISA . . 2002 . - , www.proximityworldwide.com

, . - 3.7%, DM www.proximityworldwide.com

A N e gon e . Negone c Proximity : - , - - , www.proximityworldwide.com

100% . 2 7000 , www.proximityworldwide.com

Pe r sil. , . , Persil , ? , , , , . Persil www.proximityworldwide.com

7,3% www.proximityworldwide.com

. 8000 - , . (Save the Children) - , - , , , , www.proximityworldwide.com

4,9%. 148 000 www.proximityworldwide.com

W h isk a s. , , . ? 6 , 3 « » www.proximityworldwide.com

18% . Whiskas 11% 19%. 1 000 000 Whiskas www.proximityworldwide.com

Roya l M a il. , DM - , . Proximity , DM VIP- , , Royal Mail . . www.proximityworldwide.com

10 30 Royal Mail www.proximityworldwide.com

. . - , . , . , « » ( ) , www.proximityworldwide.com

200 112 , . ROI - 1056% www.proximityworldwide.com

Sm a r t for t w o. Smart fortwo . , ? 65 94 . fortwo , Smart fortwo 3,7 2,5 , , Smart www.proximityworldwide.com

, , . DM www.proximityworldwide.com

Bosch . , Bosch 1 « - » www.proximityworldwide.com

- , Bosch Global HQ www.proximityworldwide.com

Am n e st y I n t e r na t ion a l. , , - . ? , , DM , : , www.proximityworldwide.com

, DM 600,000 www.proximityworldwide.com

Audi A4 . - ! « » Audi A4? , Audi A4 DM « , Audi A4, , » Audi A4 - www.proximityworldwide.com

www.proximityworldwide.com

SH AW . Shaw s NFL, 221 , www.proximityworldwide.com

44% 27% www.proximityworldwide.com

a Qa . aQ Pickwik - , 19- . DM- aQa, , , . aQa Pickwick , ? « »! , , . ! www.proximityworldwide.com

22% . aQa , , aQa www.proximityworldwide.com

Ba nk of N e w Ze la n d. , « ?- ! « » !» , :« - Bank of New Zeland» www.proximityworldwide.com

www.proximityworldwide.com

6 500 . 1 15 000 www.proximityworldwide.com

N e w Ze la n d Post . ! , DM, , . , «GoFlexible», , , , , www.proximityworldwide.com

35% DM- , - 70% www.proximityworldwide.com

N or w a y Post . DM. - ? Proximity - : , , , : . www.proximityworldwide.com

90% , - 175% www.proximityworldwide.com

Pe uge ot . ! - . Proximity , Peugeot 207 Peugeot 207 - , , - - www.proximityworldwide.com

3 , www.proximityworldwide.com

Ke r iu m - La Roch e - Posa y. Kerium La Roche-Posay - , . , « » , » , www.proximityworldwide.com

27%, DM www.proximityworldwide.com

Roya l M a il. Special Delivery , Special Delivery , , - , , , www.proximityworldwide.com

, www.proximityworldwide.com

Ye llow pa ge s. National Pages Directory Yellow Pages. ? Yellow Pages , www.proximityworldwide.com

84,6% . 48% Yellow Pages www.proximityworldwide.com

Ga r a n t i Ba n k . Garanti Bank . ? , www.proximityworldwide.com

4 43% www.proximityworldwide.com

KPB r a dio a w a r ds. ? - , www.proximityworldwide.com

www.proximityworldwide.com

Pr ox im it y Pa r is. , La Poste , . , . , , , , La Poste www.proximityworldwide.com

, , : « » 6 www.proximityworldwide.com

Son y. T7 , , , www.proximityworldwide.com

« , , »* * « » 78% , - , www.proximityworldwide.com

. , , . , , www.proximityworldwide.com

10 . PR www.proximityworldwide.com

. , . Pro imity , - . www.proximityworldwide.com

, www.proximityworldwide.com

H VB ba nk . C - , 1026 Lego, , , HVB www.proximityworldwide.com

80% www.proximityworldwide.com

. . ? , , , . , . « . , » www.proximityworldwide.com

350 200 www.proximityworldwide.com

Va Va Br oom Cle a n in g Se r vice . , , ? , , , . , , www.proximityworldwide.com

www.proximityworldwide.com

2 www.proximityworldwide.com

Long live D M !

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