Digital Trends for 2014

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Information about Digital Trends for 2014
Marketing

Published on April 25, 2014

Author: ResourceInteractive

Source: slideshare.net

Description

Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.

2014 CC BY 2.0 by thebarrowboy ........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................ Understanding the Evolving Consumer

........................................................................................................................................................................................................................................................................ The Resource Consumer Journey Throughout we’ll note how these trends are impacting consumer behavior at various stages in the Consumer Journey. While their journey may start at any step, search and discover is most often the first. Consumers assess their options as they immerse themselves in content and consult with friends and family, reviews or experts. And the “buy” is just the beginning for building passionate advocates who in turn influence others. The most valuable consumers not only consume, but co- create and advocate on your behalf.

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The Right Now CC BY 2.0 by Pkg203

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........................................................................................................................................................................................................................................................................ The Right Now

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Think About This... The Right Now

CC BY 2.0 by Dinner Series Content Mixology

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........................................................................................................................................................................................................................................................................ Content Mixology

........................................................................................................................................................................................................................................................................ DiGiorno Pizza - Twitter

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........................................................................................................................................................................................................................................................................ Council of Fashion Designers of America - Shop the Hangout

Content Mixology Think About This...

CC BY 2.0 by MTaylor Devicious Blurred Lines

........................................................................................................................................................................................................................................................................ Blurred Lines

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Blurred Lines

CC BY 2.0 by Atomic Taco

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........................................................................................................................................................................................................................................................................ Your Loyal Servant

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........................................................................................................................................................................................................................................................................ Saks - Raymark

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Your Loyal Servant

Copyright © 2014 wallconvert.com. All Rights Reserved.

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........................................................................................................................................................................................................................................................................ Data-Based

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........................................................................................................................................................................................................................................................................ The tool helps social listening teams cut through the noise by automatically detecting social conversations that deserve closer study. The tool helps social listening teams cut through the noise by automatically detecting social conversations that deserve closer study.

Data-Based

CC BY 2.0 by Studio Roosegaarde

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........................................................................................................................................................................................................................................................................ It’s Wearable

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It’s Wearable

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