Published on March 7, 2014
Digital Technology Trends And Services Empowering Creative Economies and Tourism @paulamarttila @paulamarttila
AGENDA ✤ TECHNOLOGY TRENDS AS ENABLERS ✤ CREATIVE ECONOMIES: TRENDS AND SERVICES IN FILM, PHOTO, MAKERS AND MUSIC ✤ DISCOVERY AND EXPERIENCE EMPOWERED TOURISM ✤ INNOVATION AND CHANGE IN CREATIVE ECONOMIES ✤ SUMMARY @paulamarttila
TECHNOLOGY TRENDS AS ENABLERS DIGITAL MARKETPLACES MOBILE DISCOVERY EXPERIENCE @paulamarttila
MOBILE ✤ > 70% 18 - 30 years old Europeans owns smartphone ✤ => 58% of all US consumers ✤ Global mobile trafﬁc 15% of all Internet trafﬁc ✤ > 1.2 Billion access web from mobile ✤ Almost 50% never uses roaming within EU, 94% limit usage ✤ Africa: 10% of income spent on prepaid per day! @paulamarttila
RISE OF DIGITAL MARKETPLACES ENABLED BY: CLOUD SERVICES SOCIAL PLATFORMS GLOBAL PAYMENTS LOGISTICS INCREASE DISCOVERY, TRANSPARENCY AND TRUST @paulamarttila
TECHNOLOGY TRENDS AS ENABLERS SOCIAL CROWDFUNDING @paulamarttila
POWER OF SOCIAL > 3.3M DIGITAL PLATFORMS TO ENGAGE WITH FANS AND AUDIENCES GLOBALLY @paulamarttila
@paulamarttila INDEPENDENT FILM FUNDING & DISTRIBUTION @paulamarttila
(Seduced and Abandoned) @paulamarttila
7 652 = (Unesco -12) 50K Films Produced -09 “Never have people watched so many movies... but mainly not in theaters”: Octavio Getino @paulamarttila
FILM ✤ $100M Pledged to Independent Film (-13) ✤ 40% Success rate on Kickstarter, 13K successful projects (6 Oscar nominations, 1 Win) ✤ Video format as growth factor, e.g. Nigeria, Mauritius (14% total). 2 Online-only ﬁlms Oscar nominated. ✤ 94% of Independent Films don’t get distribution! ✤ Digital Distribution platforms: Filmmaker keeps average 50-70% of revenue ✤ Vimeo On Demand: $500K program to support crowd funded ﬁlms (when Min $10K raised) @paulamarttila
MOBILE PHOTOGRAPHY ✤ TOTAL: 500M Photos uploaded and shared daily (-13) ✤ INSTAGRAM ✤ 55M Photos uploaded daily ✤ 59% of Brands have presences ✤ 60%+ People outside U.S. ✤ 16B Photos shared ✤ 1.2B Likes Daily @paulamarttila
> 10M Photographers 50/50 Revenue Share @paulamarttila
✤ > 30M Members ✤ > 1M Active shops ✤ ✤ ✤ > 20M Items listed 200 Countries 3,5% Commission @paulamarttila
✤ > 12K Makers ✤ > 100K Buyers ✤ > 50K Posted projects ✤ $1K Average price ✤ 10% Commission ✤ Currently US only @paulamarttila
ONLINE STORE SOLUTIONS ✤ > 30K Stores ✤ 150 Countries ✤ FREE. No transactions fees. ✤ Ex. Carmen from Chile living in Belgium selling handmade iPad cases worldwide. @paulamarttila
ONLINE STORE SOLUTIONS ✤ > 90K Stores ✤ > 70M Products ✤ > $3B In sales ✤ 80 Payment solutions ✤ Any language ✤ From $29/Mon @paulamarttila
MUSIC Digital revenues 50% of total UK record industry Subscription streaming music services fastest growing sector, generating £54.7M (e.g. Spotify, Deezer) @paulamarttila
90% Success rate (Kickstarter ca. 55%) Helped 50-60 artists get signed to record label deals Most artists raise 140% of target. > 500K People have pledged, $64 average @paulamarttila
Direct-to-fan sales and Marketing platform Ship merchandise around the world $9.99/Mon - $99.99/Yr "Fans want more. They want experience." “Music industry could add $450M - $2.6B in revenue if fans were offered better set of products and experiences.” (Nielsen Study -13) @paulamarttila
> 250M (MAU -13) “In any given hour, we’ll reach nearly every country in the entire world,”: Alexander Ljung, CEO @paulamarttila
TOURISM “Going to Berlin for the weekend. Any recommendations?” @paulamarttila
✤ Mobile + Web ✤ > 45M People Worldwide ✤ > 5B Check-ins ✤ > 1.6M Businesses @paulamarttila
WEEKEND HACKATHONS Different skill sets gather over 48h to build new products and services @paulamarttila
ARTUP WEEKENDS @paulamarttila
DRIVE CHANGE CHANGE DRIVERS "Complicated relationship with roaming charges": Neelie Kroess, Vice-President of the European Commission #ConnectedContinent “Governments are trying to protect us from stuff we don't need protection from. They need to get out of the way, so we can deliver the best possible experience.” Peter Vesterbacka, Angry Birds / Rovio @paulamarttila
SUMMARY AGENDA CREATIVE ECONOMIES ON THE RISE PEOPLE WANT TO ENGAGE! ✤ TECHNOLOGY TRENDS AND ENABLERS RISE OF DIGITAL MARKETPLACES ✤ CREATIVE ECONOMIES: TRENDS AND SERVICES IN FILM, PHOTO, MUSIC, MAKERS MOBILE AND INTERNET ACCESS (Roaming Charges!) ✤ DISCOVERY AND EXPERIENCE INFUSED DISCOVERY AND EXPERIENCE ECONOMYTOURISM ✤ INNOVATION AND CHANGE IN CREATIVE ECONOMIES DOES A GOVERNMENT WHO DOESN’T INNOVATE CARE FOR ITS CITIZENS? @paulamarttila ✤ SUMMARY
Thank You @paulamarttila http://paulamarttila.com email@example.com http://www.linkedin.com/in/paulamarttila
IMAGE CREDITS ✤ Kodak http://www.briansolis.com/2013/11/the-new-kodak-moment-why-storytelling-is-harder-than-ever/ ✤ Weekend Hackathon http://blog.eyeem.com/wp-content/uploads/2012/09/MG_5482.jpg ✤ Keep Calm and Innovate http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-innovate-55/ ✤ Product images from respective product site ✤ Other Images: http://paulamarttila.com @paulamarttila
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