Digital subscriptions and renewals – what works, what doesn’t and how to hang on to subscribers.

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Information about Digital subscriptions and renewals – what works, what doesn’t and how to...
Technology

Published on February 27, 2014

Author: Clock_Limited

Source: slideshare.net

Description

From technical infrastructure to user experience, design and content, we will examine what works, and what doesn’t, when it comes to digital subscriptions and renewals. By consulting our own checklist on building consumer loyalty platforms, we hope to shed light on key areas of focus and how best to insure that you are catering to users needs.

• Matt Dibben – Managing Director of Clock. • Digital Agency of 16 years s • Media, Entertainment & Leisure Matt Dibben @MattDibben

WHAT HAS WORKED? • Quality design and build • Uniqueness. In concept, content and product • Full social media integration • Shaping THEIR own experience • Encourage participation • Make it indispensable

The professional statement: The careful management of subscriptions, loyalty and customer insight will continue to drive significant competitive advantage.

The reality: Care about your subscribers, be passionate about your content, invest in high quality technical solutions & unique design & listen to your customers, let them help shape their own experience.

www.clock.co.uk Matt Dibben @MattDibben

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