Digital Strategy PERSONA-fication

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Information about Digital Strategy PERSONA-fication
Templates & Forms

Published on April 16, 2013

Author: branditlikebarker

Source: slideshare.net

Description

Download this web marketing template to learn how to use audience personas and scenarios to work upward - creating an effective digital strategy and the ideal tactics to employ at every touchpoint. Click 'Save' to download.

MARKETING – OUTSIDE IN Key Resources Initiatives & Budget Channels Value Propositions Offerings Ideal Segment (Who) NAME Description Target adjusted return: NAME Description Target adjusted return: NAME Target adjusted return: Description NAME Description Target adjusted return: N O T E S7. END HERE 6. Detail the marketing 5. Bearing in mind the 4. Clearly define the 3. 2. 1. START HEREWhat resources (people & physical initiatives the company will existing lifestyles of each different value Clearly define the Articulate in a Clearly identify each segment, pick aassets) does the Company a) have take to deliver the a) value segment, how would propositions that will functional offerings each sentence the ideal profile person, put yourself in thatand b) require in order to deliver the proposition & b) attract the they most effectively be attract each segment segment would require scenario for each person’s shoes – note behaviour,value propositions to each segment target segments for them reached? (IMPORTANT!) to fulfil their ideal segment First Who then What w

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