Digital Strategy For Brand Marketers

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Information about Digital Strategy For Brand Marketers
Business & Mgmt

Published on February 21, 2014

Author: delissat

Source: slideshare.net

Description

Digital marketing is a broad topic with many perspectives. This presentation captures high-level thoughts on how to look at the digital landscape with fresh eyes.

BCAMA League Of Extraordinary Digital Thinkers Dean Elissat VP Client Engagement

Sigh.

24%-27% Average Marketing Budget Spend On Digital

Start With Discovery. Recommended activities include: • • • • • • 4 Research audit. Internal stakeholder interviews. Competitive audit. Content inventory audit and process review. Everything Is Digital Now. Key user scenario development. Feature matrix definition.

10 BILLION DIGITAL DEVICES WORLDWIDE 200 BILLION CONNECTED DEVICES BY 2021 2.5 BILLION USERS OF THE INTERNET $259 BILLION SPENT LAST YEAR THROUGH ECOMMERCE (U.S) 6-15 Average Number Of Household Digital Connected Devices 60 BILLION iPHONE APPS DOWNLOADED TO DATE 1.2 BILLION FACEBOOK USERS TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY ADULTS SPEND OVER 45 HRS/ MTH ON THE INTERNET (NOT INCLUDING PORN)

THE DIGITAL WAVE MARKETING COMMUNITY 6

7

Family Help. 8

Consumers (Users) The Future Driving Change. Is Very Unpredictable. 9

Be Useful. Shift Messaging Toward Experiences & Content Delivery

Consider Digital As A Cultural Tool.

Emotive 13

Look. Then Leap.

Friendlier Smoke Detector. Internet Connect Thermostat. 15

Think Connected Platform.

Web. Mobile. Product. Live Event. Personal. Cultural. Global.

Plan For Humans.

Be Personal. Consumers Feel More Positive About A Brand When Interaction Is Personalized.

Name. Location. Timing. Set Preferences. Past Preferences. Recommendations.

Do Less. Better.

22

Aim For Essential.

Users First. Be Useful. Form Culture. Leap Ahead. Connected Platforms. Get Personal. Less Is More. Essential.

Thank You I Feel A Bit Better Now.

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