Digital Strategy Conference 2014 Vancouver - Sunient

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Information about Digital Strategy Conference 2014 Vancouver - Sunient
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Published on March 12, 2014

Author: sunient

Source: slideshare.net

Description

The Digital Strategy Conference, which will be taking place in Vancouver from April 29 to May 1, will be a three day event led by industry experts on topics of digital strategy. The purpose of this event is to introduce and advance your knowledge in digital strategy, while connecting you to your peers. It will show you the problems headed in the digital space, how to lead digital initiatives, and executing their implementations.

SUNIENT Digital Strategy Conference 2014 Vancouver Sunient is an advertising agency based in Toronto, Canada. We are a new breed agency that combines economic and data strategy with creative design, human psychology, and web technology. We translate tra�fic data into business tactics, then tactics into tangible results. Our creative services include branding, graphic design, web design and development, and strategic consulting for executing our solutions. The Digital Strategy Conference, which will be taking place in Vancouver from April 29 to May 1, will be a three day event led by industry experts on topics of digital strategy. The purpose of this event is to introduce and advance your knowledge in digital strategy, while connecting you to your peers. It will show you the problems headed in the digital space, how to lead digital initiatives, and executing their implementations. Topics covered as shown on www.digitalstrategyconference.com includes the following: 1. Digital strategy definition and models 2. How-to assess digital maturity 3. Data strategy fundamentals 4. Performance measurement and digital analytics essentials 5. Content Strategy – content, technology and experience 6. Paid, Owned and Earned Media – the pillars of digital marketing 7. Case studies and applied learning through exercises and check lists There are 7 modules covered throughout the event. Each is brought to you by an industry leader on the subject matter. It will include stories, case studies by guest speakers, managers, and directors. The following are the subjects to be covered: 1. Establishing Your Digital Maturity 2. People, Technology and future of work 3. Social “Business” Strategy 4. Content Strategy – Content, Technology and Experience 5. Marketing and Media – Paid, Owned and Earned 6. Channel Strategy – Sales, Service and Channel Management 7. Data Strategy and Digital Analytics SUNIENT Sunient Inc. www.sunient.com Linkedin: goo.gl/uhTsUc sales@sunient.com +1 647 785 1607 www.sunient.com sales@sunient.com +1 647 785 1607 “ ” “ ”

Keynotes and Top Speakers include: Troy Anderson, VP, Global Inside Sales at QlikTech Darren Barefoot, Partner, Capulet Communications Je�f Booth, President & CEO, Co-Founder, BuildDirect Trace Cohen, Senior Director, Social Media, Blackberry Barbara Coll, CEO, WebMama.com Robb Collins, Senior Manager E-Commerce & Direct Sales, Royal Canadian Mint Charles Cooper, VP, The Rockley Group Alanna Dyani, Manager, Marketing, Central 1 Credit Union Brian Flanagan, Sr. Director, Product and Retail, Expedia Canada and LATAM Kevan Gilbert, Content Strategist & Writer, Domain 7 David Gratton, CEO and Founder, WorkatPlay Tim Goudie, Social Media Director, Sustainability, The Coca-Cola Company Stéphane Hamel, Director of Innovation, Cardinal Path Chuck Hamilton, Global Mentoring Program Leader, Social Learning and Smart Play Program Leader, IBM Ann Handley, Chief Content O�ficer, MarketingProfs Tadhg Healy, Web Operations Manager, City of Vancouver Eric Hellweg, Managing Director, Digital Strategy and Editorial Director, Harvard Business Review Peter Hrabinsky, Vice President of Marketing, Revenue Automation Justin Karasick, Director, Communications & Public A�fairs, Providence Health Care Steve Mossop, President, Insights West Cybele Negris, Co-Founder & CEO, Webnames.ca Flavio Ortolano, Director, Digital Business, Travel Underwriters Insurance Group Ryan Paulson, Marketing Manager, Blenz Dan Pontefract, Head of Learning & Collaboration, TELUS Martin Reed, AVP, Marketing & Research, Central 1 Credit Union Brenda Rigney, VP People Operations, Earls Restaurants Bryan Robertson, Sr Analyst, OpenRoad Communications Ann Rockley, President, The Rockley Group Gordon Ross, Partner, OpenRoad Jamie Shanks, Owner, Sales for Life Andrew Stegemann, Community Program Manager, MEC Robyn Sussel, Principal, Health & Science Communications, Signals Design Group Full list of speakers: http://www.digitalstrategyconference.com/vancouver/2014/instructors-speakers/ SUNIENT SUNIENT Sunient Inc. www.sunient.com Linkedin: goo.gl/uhTsUc sales@sunient.com +1 647 785 1607 www.sunient.com sales@sunient.com +1 647 785 1607

Agenda at Glance: http://www.digitalstrategyconference.com/vancouver/2014/agenda Tracks: http://www.digitalstrategyconference.com/vancouver/2014/tracks Agenda Day 1: http://www.digitalstrategyconference.com/vancouver/2014/agenda-day-1 Agenda Day 2: http://www.digitalstrategyconference.com/vancouver/2014/agenda-day-2 Agenda Day 3: http://www.digitalstrategyconference.com/vancouver/2014/agenda-day-3 Speakers and Onsite Experts: http://www.digitalstrategyconference.com/vancouver/2014/instructors-speakers Programming: http://www.digitalstrategyconference.com/vancouver/2014/programming-and-advisory-board Location: http://www.digitalstrategyconference.com/vancouver/2014/conference-location Pricing and Registration: http://www.digitalstrategyconference.com/vancouver/2014/pricing-registration SUNIENT SUNIENT Sunient Inc. www.sunient.com Linkedin: goo.gl/uhTsUc sales@sunient.com +1 647 785 1607 www.sunient.com sales@sunient.com +1 647 785 1607 See www.sunient.com/blog.php for more articles.

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