Digital security is serious business ghostery enterprise 9-22-14

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Information about Digital security is serious business ghostery enterprise 9-22-14

Published on October 2, 2014

Author: GhosteryInc

Source: slideshare.net

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 0 DIGITAL SECURITYIS SERIOUS BUSINESS Updated 9/19/14

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 1 DIGITAL SECURITY IS SERIOUS BUSINESS The number of publicly traded companies that listed security issues as a business risk in securities filingsincreasedby 73% from 2012 to 2014.1 The average cost of a breach is $200 per record, which amounts to an average of $5.9 milllion paid by organizations per breach.2

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 2 DIGITAL SECURITY IS SERIOUS BUSINESS "Security has never been higher on the agenda of CEO's and Boards.This study shows that companies can generate additional revenue while closing security gaps from non-secure marketing technology on their secure pages.” Caroline Watteeuw, the formerGlobal Chief Technology Officer and SVP of Business Information Solutions of Pepsico and an advisor to Ghostery, Inc. View slide

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 3 YOUR SITE IS SECURE FOR A REASON Blind spots in your site security exposeyour businessto issues that directly impact the customer experience, hurting your company’s revenues and profits: Poor SEO: Decline in Google Rankings Security Threats: Man-In-The-Middle Attacks User Experience Issues: Mixed Content Warnings View slide

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 4 •You Might Not See The Security Gaps, But Your Customers Do. Consumers recognize and trust the security of a page with an address. Security warnings that result from non- secure marketing technology, commonly called “mixed content warnings” (for instance: and ) shake customer confidence and thus your company’s revenues. This happens even if the browser blocks the non-secure technology from loading.4,5 •Most Marketing Cloud Vendors Get To Your Site Indirectly. The technology of the “Marketing Cloud”-the collection of digital technologies that power, measure, socialize, and optimize performance-is controlled by a wide range of partner companies who have been granted access to your site. With so many ways for non-secure technology to end on your site it’s difficult to find the security gaps.3 •Google Rankings Suffer When Your Pages Are Not Secure. Google now rewards secure pages with a higher search ranking. Not knowing if Google finds that yoursecure pages contain non- secure elementscan lead to valuable rankings slipping away.6 2 SECURITY BLIND SPOTSARE WIDESPREAD, HARD TO CONTROLAND COST YOUR COMPANY MONEY

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 5 CONSUMERS LOSE CONFIDENCE WHENYOUR SITE IS NOT SECURE “Consumers have been trained to instinctively trust a green“https”before the website address.Conversely a red“http”or any pop up that tells a user they are leaving the secure https address is not trusted and thus consumers will shy away. The result is consumers will register, often subconsciously, that the original site is unsecure and thus poses a threat.It is these subtleties in the user experience that increase or decrease page rankings and thus page views.” EJ Hilbert -Head of the Cyber Practice for Kroll EMEA. Hilbert is a former FBI Special Agent and former Director of Security Enforcement for MySpace/Fox Interactive Media

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 6 YOUR SITE IS SECURE FOR A REASON "Ensuring that websites have better transparency into the causes of browser warnings will both improve the online user experience and increase overall internet security. False SSL warnings caused by SSLmisconfigurations result in a negative user experience, with websites standing to lose up to 65% of their visitors due to a false SSL warning.” Devdatta Akhawe, PhD, co-author of 'Alice in Warningland: A Large-Scale Field Study of Browser Security Warning Effectiveness'.

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 7 SECURITY BLIND SPOTS "Our 2013 study showed that the issue of non-secure scripts on secure pages exposed millions of web users to the stealing of cookies and the injection of malicious javascript. This study goes many steps further due to the depth of the real-user data from the 20+ million member GhostRank community to illustrate that the prevalence of non-secure scripts is even higher on the most popular websites.” Nick Nikiforakis, Assistant Professor of Computer Science, Stony Brook University and co-author of “A Dangerous Mix: Large-Scale Analysis of Mixed Content Websites”

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 8 ABOUT THE STUDY This study examines instances of non-secure digital technologiesfiring on secure pages across 50 companies in the Airline, Financial Services, Insurance, News Publishing and Retail industries. The data was captured from Ghostrank’s 20 million real-user community members between July 14 2014 and August 14 2014and includes both active and passive content.

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 9 SITES STUDIED AIRLINE FINANCE INSURANCE NEWS PUBLISHING RETAIL Airtran Bank ofAmerica AIG Daily Mail Amazon Alaska Air Capital One Allstate Financial Times Costco American Chase Farmers LA Times eBay Delta Citi Geico Le Figaro Etsy JetBlue Mellon Nationwide NY Times Overstock Hawaiian Air HSBC Liberty Mutual NY Daily News Kohls Southwest PNC Progressive Telegraaf QVC United TD The Hartford The Guardian Sears US Air State Street Travelers USA Today Target Virgin America Wells Fargo USAA WSJ Walmart

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 10 100% of Insurance Websites 100%of Retail Websites 100%of AirlineWebsites 90%of Financial Services Websites 90%of News PublishingWebsites 1 KEY FINDING: 96 PERCENT OF WEBSITES HAVE SECURITY BLINDSPOTS

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 11 EVERYINDUSTRY GROUP STUDIED HADNON-SECURE TECHNOLOGIES THAT IMPACT THE USER EXPERIENCE AND REVENUE 5 Industry Percentof Websiteswith Non-SecureTechnologies on Secure Pages Distinct Non-Secure Technologies HighestNumber of Non- Secure Technologies Seen on a Website Average Non-SecureTechnologieson Secure Pages Seen on a Website Airline 100% 223 112 53 Finance 90% 382 234 115 Insurance 100% 165 139 25 News Publishing 90% 212 100 47 Retail 100% 438 333 109

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 12 RETAIL WEBSITES STUDIED HAD THE HIGHEST NUMBER OF NON-SECURE TECHNOLOGIES OVERALL Of the industries surveyed, Retail websites had the highest total number of non- secure technologies found. Ghostery saw 438non-secure technologies across the 10 Retail websites studied. The highest individual website in the study was in the Retail category and had 333non- secure technologies.

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 13 FINANCIAL SERVICES WEBSITES COMPRISED HALF OF THE TEN WEBSITES WITH THE HIGHEST INSTANCES OF NON-SECURE TECHNOLOGIES 5/10 Financial Services websites have significant security technology in place on their pages, yet 90% studied had non-secure technologies on their secure pages.

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 14 THE TEN WEBSITES WITH THE MOST NON-SECURE TECHNOLOGIES IN THE STUDY COVER MANY SECTORS –FINANCE BEING THE MOST AT RISK Industry Number of Websites in the Highest Ten Finance 5 Retail 3 Airline 1 Insurance 1 News Publishing 0

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 15 CONCLUSION: WIDESPREAD CUSTOMER EXPERIENCE AND REVENUE RISKS FROM NON-SECURE MARKETING TECHNOLOGIES •Non-secure technologies on secure pages can decrease ROI by: –Causing mixed content warnings that increase consumer perception of risk on the page, even if the browser is blocking the non-secure –Creating potential for man-in-the-middle attacks –Decreasing Google search rankings •96 Percent of websites studied had non-secure technologies on secure pages •Retail websites studied had the highest volume of non-secure technologies on secure pages •The website with the highest number of non-secure technologies was a Retail site with 333 •Financial Services websites made up half of the 10 highest instances of non- secure technologies in the study

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 16 ABOUT GHOSTERY Ghostery is a technology company that empowers consumers and businesses expose and eliminate the digital blindspots in the Marketing Cloud -the collection of digital technologies that power, measure, socialize, and optimize performance. Over 40 million people globally rely on the free Ghostery browser extension to see and control the tracking technologies that follow them across the web. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control. Ghostery also is the leading global provider of privacy governance services, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at GhosteryEnterprise.com and @ghosteryinc.

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 17 GLOSSARY •Digital marketing technology or digital marketing vendor: Ghostery defines a “digital marketing technology” as code within a webpage or called by another technology (i.e. piggyback tag or third-party tag) which communicates with a server, transfers data, and has been identified by Ghostery as participating in advertising and marketing activities such as ad targeting, analytics, social media and ad serving. Digital marketing technologies can be images, objects, documents, iframes, or scripts. See: http://www.ghosteryenterprise.com/company-database/ •Non-secure digital marketing technologies: Ghostery defines a “non-secure digital marketing technology” as an http (see above) that is called from an https url. •Website: Ghostery defines a “Website” as a site’s top level server such as site.com or school.edu. •Secure web page: A secure web page is an http web page that uses an added security layer and is denoted by “https.” The security layer is usually an SSL (secure socket layer,) a commonly-used protocol for managing the security of a message transmission on the Internet; it uses a program layer located between the Internet's HTTP and TCP program layers. http://en.wikipedia.org/wiki/HTTP_Secure

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 18 •Man-in-the-Middle attack: A Man-in-the-Middle attack is a type of cyber attack where a malicious actor inserts him/herself into a conversation between two parties, impersonates both parties and gains access to information that the two parties were trying to send to each other. A Man-in-the-Middle Attack allows a malicious actor to intercept, send, and receive data meant for someone else, or not meant to be sent at all, without either outside party knowing until it is too late. http://en.wikipedia.org/wiki/HTTP_Secure •Mixed content: “Mixed content” is a term to describe a web page that contains both secure and non- secure content elements (images, scripts, etc.) Mixed content jeopardizes the security of the entire page, and causes browsers to warn site visitors and attempt to block the non-secure content. See: http://www.troyhunt.com/2013/06/understanding-risk-of-mixed-content.html GLOSSARY (cont.)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 19 REFERENCES 1 “Corporate Boards Race to Shore Up Cyber Security” (The Wall Street Journal June 29, 2014) 2 “2014 Cost of Data Breach Security US” (IBM 2014) 3 “Global Tracker Report” (Evidon February 2013) 4“Crying Wolf: An Empirical Study of SSL Warning Effectiveness” (Carnegie Mellon 2009) 5“A Dangerous Mix: Large-scale analysis of mixed-content websites (Chen et al. 2013) 6“HTTPS As a Ranking Signal” (Google blog August 6, 2014)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 20 FOR MORE INFORMATION: sales@ghosteryenterprise.com @ghosteryinc

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 21 APPENDIX A: Study Breakdown By Industry Type Industry Percent of Websites With Non-Secure Technologies Found No Non-Secure Technologies Found Airline 100% FinancialServices 90% State Street Insurance 100% News Publishing 90% Telegraaf Retail 100%

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 22 APPENDIX B: Distinct Non-Secure Technologies Found Per Industry in Study Industry Non-Secure Technologies Min Max Average Airline 223 1 112 53 FinancialServices 382 2 234 115 Insurance 165 2 139 25 News Publishing 212 2 100 47 Retail 438 20 333 109

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. APPENDIX C: Non-Secure Technologies Loaded Per 1000 Calls on Secure Pages Loaded Industry Non-Secure Calls Per 1000 on Secure Pages Website With Highest Non- Secure Calls Per 1000 on Secure Pages Highest Number of Non- Secure Calls Seen on a Website Airline 1.9 7.4 3578 FinancialServices 1.5 51.7 5518 Insurance 1.0 9.6 1665 News Publishing 1.4 389.6 5575 Retail 3.0 43.6 19820 23

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 24 *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study Website DigitalMarketing Technology Numberof TimesSeen on Secure Pages Allstate.com geoPlugin 29 Allstate.com Google Adsense 24 Allstate.com Adcash 15 Allstate.com Omniture (Adobe Analytics) 9 Allstate.com Google Analytics 6 Allstate.com Mixpanel 5 Allstate.com ScoreCard Research Beacon 4 Allstate.com DoubleClick 3 Allstate.com ValueClick Media 3 Allstate.com Right Media 2 SAMPLE DATA: Allstate Non-Secure Technologies (Top 10)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 25 *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study Website Digital Marketing Technology Numberof TimesSeen on Secure Pages HawaiianAir.com BridgeTrack 37 HawaiianAir.com Intermarkets 7 HawaiianAir.com Commission Junction 3 HawaiianAir.com DoubleClick 3 HawaiianAir.com Adap.tv 1 HawaiianAir.com Adobe Test & Target 1 HawaiianAir.com Adometry 1 HawaiianAir.com Adzerk 1 HawaiianAir.com Atlas 1 HawaiianAir.com Dotomi 1 SAMPLE DATA: Hawaiian Air Non-Secure Technologies (Top 10)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 26 *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study Website Digital Marketing Technology Numberof TimesSeen on Secure Pages Walmart.com DoubleClick Spotlight 2498 Walmart.com DoubleClick 640 Walmart.com Omniture (Adobe Analytics) 634 Walmart.com Criteo 394 Walmart.com DoubleClick Floodlight 253 Walmart.com Experian Marketing Services 251 Walmart.com AppNexus 202 Walmart.com MediaMath 181 Walmart.com TriggIt 157 Walmart.com Rocket Fuel 123 SAMPLE DATA: Walmart Non-Secure Technologies (Top 10)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 27 *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study Website Digital Marketing Technology Numberof TimesSeen on Secure Pages Wellsfargo.com Google Analytics 390 Wellsfargo.com DoubleClick 224 Wellsfargo.com Twitter Badge 195 Wellsfargo.com Intermarkets 152 Wellsfargo.com Google Adsense 125 Wellsfargo.com Omniture (Adobe Analytics) 122 Wellsfargo.com ScoreCard Research Beacon 105 Wellsfargo.com Adcash 86 Wellsfargo.com Quantcast 86 Wellsfargo.com geoPlugin 65 SAMPLE DATA: Wells Fargo Non-Secure Technologies (Top 10)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 28 *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study Website Digital Marketing Technology Numberof TimesSeen on Secure Pages WSJ.com DoubleClick Spotlight 134 WSJ.com AppNexus 86 WSJ.com DoubleClick 80 WSJ.com MaxPoint Interactive 62 WSJ.com ValueClick Media 47 WSJ.com Resonate Networks 43 WSJ.com Livefyre 39 WSJ.com ChartBeat 36 WSJ.com Krux Digital 33 WSJ.com MediaMath 29 SAMPLE DATA: Wall Street Journal Non-Secure Technologies (Top 10)

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 29 SAMPLE DATA: Allstate Non-Secure Technologies (Raw Data) *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study CompanySecure HostSecure PathTagNon-Secure Tag URLAllstatemyaccount.allstate.com/anon/login/login.aspxOmniture (Adobe Analytics)images.apple.com/metrics/scripts/s_code_h.jsAllstatemyaccount.allstate.com/secured/billing/paybill.aspxAdcashwww.adcash.com/script/java.php?option=rotateur&r=247707Allstatemyaccount.allstate.com/secured/home.aspxRight Mediaads.yahoo.com/cms/v1?esig=1~d816e430d739f6042b0cff31022d2e86413f153e&allstate.com/auto/PersonalQuote.aspxOmniture (Adobe Analytics)allstate.122.2o7.net/b/ss/allstatedevelopment/1/H.21--NS/allstate.com/Google Adsensepagead2.googlesyndication.com/pagead/gen_204?id=cyclops&allstate.com/owa/Mixpanelapi.mixpanel.com/track/?data=eyJldmVudCI6ICJFbWFpbCBPcGVuZWQiLCAicHJvcGVydGllcyI6IHsiRW1haWwgTmFtZSI6ICJTdWdnZXN0ZWQgQ29udGVudCAoV2Vla2x5KSBBd2Vzb21lIiwgInVallstate.com/vdesk/hangup.php3ValueClick Mediacdn.fastclick.net/js/adcodes/pubcode.min.js?sid=9991&media_allstate.com/anon/login/login.aspxXaxisoascentral.comcast.net/RealMedia/ads/adstream_jx.ads/Allstatewebmail.allstate.com/owa/Constant Contactr20.rs6.net/on.jsp?ca=c271e5bd-d711-4a30-82c1-0c83d0cdc0e4&allstate.com/dw/drivewise/common/loginNetSeercmi.netseer.com/redirect?ex=27&t=16

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 30 SAMPLE DATA: Hawaiian Air Non-Secure Technologies (Raw Data) *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study CompanySecure HostSecure PathTagNon-Secure Tag URLHawaiian Airapps.hawaiianairlines.com/MyHawaiianMiles/MyTrips/ManageTrip.aspxBridgeTrackads.bridgetrack.com/a/i/?BT_CON=15&BT_PID=1657729&Hawaiian Airapps.hawaiianairlines.com/myhawaiianmiles/Login.aspxIntermarketscdn.intermarkets.net/u/Intermarkets/AdFeedback/processAdFeedback.Airapps.hawaiianairlines.com/myhawaiianmiles/MyTrips/ManageTrip.aspxBridgeTrackads.bridgetrack.com/a/i/?BT_CON=15&BT_PID=1657729&Hawaiian Aircheckin.hawaiianairlines.com/wci/startMedia Innovation Groupb3.mookie1.com/2/LB/4459175926@x96? Hawaiian Airpartners.hawaiianairlines.com/pages/rewards/shopListing.aspxAdometrylog.dmtry.com/138091/0/2973/109753508/57743978/56157/Airwww.hawaiianairlines.com/hawaiianmiles/pages/frequent-flyer-miles-membership-levels.aspxAdzerkstatic.adzerk.net/reddit/ads.html?sr=-reddit.com,loggedin&Airapps.hawaiianairlines.com/myhawaiianmiles/Login.aspxQuantcastwidget.quantcast.com/user/widgetImage?domain=drudgereport.Aircheckin.hawaiianairlines.com/wci/startAtlasview.atdmt.com/jaction/HA_Special_Offers_PageHawaiian Airfly.hawaiianairlines.com/reservations/1/FlightPrices.aspxDoubleClickwww.googletagservices.com/tag/js/gpt.jsHawaiian Airfly.hawaiianairlines.com/reservations/1/FlightPrices.aspxLiveRailad4.liverail.com/?LR_PUBLISHER_ID=1912&LR_SCHEMA=

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 31 SAMPLE DATA: Walmart Non-Secure Technologies (Raw Data) *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study CompanySecure HostSecure PathTagNon-Secure Tag URLWalmartaffiliates.walmart.com/LinkSharemerchant.linksynergy.com/fs/banners/2149/2149_10003964.walmart.com/privacy-security/MediaMathpixel.mathtag.com/event/js?mt_id=366527&mt_adid=116823&Walmartsavingscatcher.walmart.com/dashboardGravity Insightsi.api.grvcdn.com/personalization/fonts/SourceSansPro/sourcesanspro-walmart.com/cart2/cart.doAdometrylog.dmtry.com/873028/0/3687/75727622/56074393/635261/walmart.com/wmflows/checkoutDoubleClick Spotlightpubads.g.doubleclick.net/activity;dc_iu=/55875582/Walmart-Walmartcorporate.walmart.com/_submit/feedbackMediaMathpixel.mathtag.com/event/js?mt_id=366527&mt_adid=116823&Walmartcorporate.walmart.com/contact-us/store-corporate-feedbackMediaMathpixel.mathtag.com/event/js?mt_id=366527&mt_adid=116823&Walmartsurvey.walmart.com/WMExp/ProcessorBrightRollvast.bp3848655.btrll.com/vast/3848655?n=471386826&walmart.com/cart2/cart.doOmniture (Adobe Analytics)i2.walmartimages.com/webanalytics/omniture/s_code.jsWalmartclassrooms.walmart.com/lists/61-Middle-School-Supplies-ListExperian Marketing Servicesd.audienceiq.com/r/dd/id/L21rdC80NC9jaWQvMjQ4NDMzMDMvdC8yL2NhdC8yNTMwMTgwNA

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 32 SAMPLE DATA: Wells Fargo Non-Secure Technologies (Raw Data) *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study CompanySecure HostSecure PathTagNon-Secure Tag URLWells Fargobillpay.wellsfargo.com/billpay/application/EBillFrameBlueKaitags.bkrtx.com/js/bk-coretag.jsWells Fargoconnect.secure.wellsfargo.com/payments/channel/viewTransferConfirmgeoPluginwww.geoplugin.net/json.gp?jsoncallback=fnWells Fargoicomplete.wellsfargo.com/oas/status/detailsIntermarketscdn.intermarkets.net/u/Intermarkets/AdFeedback/processAdFeedback.Fargooam.wellsfargo.com/oam/access/challengeRegistrationSetupDisplayTwitter Badgeurls.api.twitter.com/1/urls/count.json?url=https://oam.wellsfargo.Fargoonline.wellsfargo.com/das/cgi-bin/session.cgiAdcashwww.adcash.com/script/java.php?option=rotateur&r=168413Wells Fargoonline.wellsfargo.com/das/cgi-bin/session.cgiAdknowledgecache.blogads.com/37323961/feed.jsWells Fargoonline.wellsfargo.com/das/cgi-bin/session.cgiAdvertising.como.aolcdn.com/ads/adsWrapper.jsWells Fargoonline.wellsfargo.com/das/cgi-bin/session.cgiAmazon Associatesc.amazon-adsystem.com/aax2/amzn_ads.jsWells Fargowellsoffice.wellsfargo.com/ceoportal/signon/index.jspFacebook Connectconnect.facebook.net/en_US/all.jsWells Fargowww.wellsfargo.com/AppNexusib.adnxs.com/tt?id=3341204&cb=DC766C8D720449822546403

Confidential|Draft for Discussion Purposes Only |© 2014 Ghostery, Inc. All Rights Reserved. 33 SAMPLE DATA: Wall Street Journal Non-Secure Technologies (Raw Data) *Based on a 7/14/14 -8/14/14 Ghostery Inc. Security Study CompanySecure HostSecure PathTagNon-Secure Tag URLWSJbuy.wsj.com/offers/html/offerPrnUpPI.htmlMaxPoint Interactivempp.mxptint.net/2/6657/?rnd=2093531899WSJcustomercenter.wsj.com/public/view/login.htmlAdometrylog.dmtry.com/132500/189/3491/1181/330/248925/0/0/wsj.com/view/home.htmlScoreCard Research Beaconb.scorecardresearch.com/b?c1=8&c2=6135404&c3=3000&wsj.com/access/509b1a086458232f6e000002/latest/login_standalone.htmlAppNexusib.adnxs.com/seg?add=1578697&t=2WSJid.wsj.com/access/509b1a086458232f6e000002/latest/login_standalone.htmlIntegral Ad Sciencedt.adsafeprotected.com/dt?asId=76efb4d6-0d21-11e4-97b0-wsj.com/auth/portfolio_loginDoubleClick Spotlightad.doubleclick.net/activity;src=1373310;type=rapta615;cat=WSJportfolio.wsj.com/marketingTurnr.turn.com/r/beacon?b2=Wg7NDNqjfn8DHtWyTdw0hccfpHiLCI-WSJsignin.wsj.com/login.aspDoubleClickcm.g.doubleclick.net/pixel?google_nid=bluekai&google_WSJsubscribe.wsj.com/hpupgradeTurnr.turn.com/r/beacon?b2=iVXhpQdP31vtxinJjuJkZrDXF3ErZ-WSJwww.subscribe.wsj.com/hpheaderlink/DoubleClick Spotlightad.doubleclick.net/activity;src=4327673;met=1;v=1;pid=110089638;

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