Digital Publishing Solutions

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Information about Digital Publishing Solutions
Science-Technology

Published on May 29, 2008

Author: pressmart

Source: authorstream.com

what’s going ‘wrong’ for print? : what’s going ‘wrong’ for print? reader’s appetite is increasing but, tastes are changing : reader’s appetite is increasing but, tastes are changing Slide 4: readers are giving up flat printed pages for online, interactive, participative, collaborative and rich media content print circulation fell by over 12% ad dollars are following their audience : ad dollars are following their audience Slide 6: ad dollars are moving towards campaigns that are: Micro-targeted Measurable Paid-for-performance print ad revenue fell by over 9.4% so, should print ‘quit’? : so, should print ‘quit’? or, ‘change’? or, ‘simply adapt’! Presenting, Pressmart Digital Deliveryworld’s online press : Presenting, Pressmart Digital Deliveryworld’s online press what readers ‘crave’ and advertisers ‘demand’ delivers a rich reading experience : delivers a rich reading experience goes, where your readers go : goes, where your readers go pulls precious new search traffic to you : pulls precious new search traffic to you discovers new readers for you : discovers new readers for you creates shelf life that never ends : creates shelf life that never ends manages 360° fulfillment process : manages 360° fulfillment process delivers ads on your digital edition : delivers ads on your digital edition generates deep analytics : generates deep analytics how subscribers used a digital edition : how subscribers used a digital edition and, here’s what publishers have to say : and, here’s what publishers have to say Bycyling Australia Magazine : Bycyling Australia Magazine “The eMag sends a strong message to both our advertisers and consumers that we are a progressive and proactive company, our subscribers love it. The eMag is a great insurance policy for us—it means we have any swing away from hard copy to digital distribution covered.  Both formats compliment each other very well, the eMag teaser on our website is a great way to promote the hard copy sales, and flysheet ads on subscription copies are driving good numbers of current subscribers to take up the eMag bonus option.” Gary Hunt , Publisher Bicycling Australia, Australia National Review : National Review "This is a significant product initiative for us. We are confident that Pressmart's technology will create an entirely new and refreshing experience for National Review's current and future readers." Erik Zenhausern Circulation Director, National Review Magazine, USA CityBiz Magazine : CityBiz Magazine "The process of working with Pressmart Media has been excellent. We got exactly what we have been looking for, even with very challenging project deadlines we put forth to Pressmart. With the added benefits from Pressmart e-Publishing solution we have gone one more step forward in creating exciting new ways of meeting the needs of readers locally and globally." Edwin Warfield Publisher, CityBiz Magazine, USA Hamerville Magazine : Hamerville Magazine “The eEdition has allowed us to offer the magazine to those environmentally conscious councils and housing associations we used to send the magazine to whilst potentially exposing us to a whole new audience.  Plus, it has allowed us to offer added value to our advertisers at little cost to ourselves." Chris EldridgeHamerville Magazine, UK The Philadelphia Inquirer : The Philadelphia Inquirer “The Inquirer selected the Pressmart eEdition system because of its ease of use and its unique functionality. This new media digital distribution channel includes eEditions, Mobile Editions, and Audio Editions for Podcasts. We can now offer our current print subscribers as well as new subscribers a convenient same-day, same-as-print eEdition delivered to their laptops or PC’s.” Brian Tierney Publisher, The Philadelphia Inquirer, USA Orlando Sentinel : Orlando Sentinel “Our electronic edition pairs the convenience and interactivity of online content with the familiar feel and design of a hard-copy newspaper. This new distribution channel reflects the fact that we are continually looking for new and dynamic ways to deliver information to our customers when and how they want the news.” Bert Ortiz Vice President, Orlando Sentinel, USA and, other leading publishers, millions of digital subscribers and premier publication associations from 35 countries who vouch for us : and, other leading publishers, millions of digital subscribers and premier publication associations from 35 countries who vouch for us Slide 37: your readers are changing. Pressmart. world’s online press. are you?

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