Digital Parents - Burntwood

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Information about Digital Parents - Burntwood

Published on May 25, 2007

Author: digitalt

Source: slideshare.net

Description

First pass of the new format

understanding how young people use the Internet

• background • user generated content & social networks • music, video & gaming • personal communications • soft solutions • technical solutions

1. life online

‘internet- literate parents have internet-literate children.’ UK Children Go Online

• younger and more connected

• younger and more connected • technology is important

• younger and more connected • technology is important • productivity & attention

• younger and more connected • technology is important • productivity & attention • positive experience

• younger and more connected • technology is important • productivity & attention • positive experience • be careful

2. User Generated Content

• production and influence

• production and influence • availability of the tools

• production and influence • availability of the tools • social networks

1 MySpace www.myspace.com 80.74% 2 Facebook www.facebook.com 10.32% 3 Bebo www.bebo.com 1.18% 4 BlackPlanet.com www.blackplanet.com 0.88% 5 Xanga www.xanga.com 0.87% 6 iMeem www.imeem.com 0.73% 7 Yahoo! 360 360.yahoo.com 0.72% 8 Classmates www.classmates.com 0.72% 9 hi5 www.hi5.com 0.69% 10 Tagged www.tagged.com 0.67% data: Hitwise, Feb 07

• production and influence • availability of the tools • social networks • audience

91 82 49

• production and influence • availability of the tools • social networks • audience • reputation

• production and influence • availability of the tools • social networks • audience • reputation • ‘real’ world

“The ri s e i n p op ul a ri ty of s oci a l netw orki ng s i tes , onl i ne ga mi ng a nd cha tti ng on i ns ta nt mes s enger mea ns tha t more y oung p eop l e tha n ev er a re s ha ri ng thei r p ers ona l exp eri ences a nd d eta i l s w i th s tra ngers .” Ji m G a mb l e, Chi ef E xecuti v e Chi l d E xp l oi ta ti on a nd O nl i ne Protecti on Centre

3. Video, Music & Gaming

• socialising

• socialising • “shifting” time and place

• socialising • “shifting” time and place • gaming

• socialising • “shifting” time and place • gaming • virtuality and exploitation

• socialising • “shifting” time and place • gaming • virtuality and exploitation • rights protection and p2p

• socialising • “shifting” time and place • gaming • virtuality and exploitation • rights protection and p2p • rating

6. Personal Communication

86% 85% 80% 78% 75% 40% 40% 33% 8 9 10 11 12 13 14 15

• direct connection

• direct connection • use & gender differences

• direct connection • use & gender differences • technology

• direct connection • use & gender differences • technology • cost

• direct connection • use & gender differences • technology • cost • safety

7. You are the boss

• communication

• communication • attention and supervision

• communication • attention and supervision • take an interest - curiosity

• communication • attention and supervision • take an interest - curiosity • balance and perspective

• communication • attention and supervision • take an interest - curiosity • balance and perspective • parent properly

8. Tools to Help

• monitoring - filtering - blocking

• monitoring - filtering - blocking • operating system tools

• monitoring - filtering - blocking • operating system tools • 3rd party tools

• monitoring - filtering - blocking • operating system tools • 3rd party tools • privacy settings

• monitoring - filtering - blocking • operating system tools • 3rd party tools • privacy settings • keep up to date

9. Things to Think About

• users are different

• users are different • know what you have

• users are different • know what you have • keep taking the medicine

• users are different • know what you have • keep taking the medicine • know where to get help

• get an online profile • find/start a blog, or a wiki • sign up for Skype • sell something on eBay • get a Second Life

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