Digital Outreach

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Information about Digital Outreach
Education

Published on March 12, 2014

Author: genegeek

Source: slideshare.net

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BC Science Outreach Workshop 2014 - Digital Outreach

A Digital innovation company The Science of Social Media Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Invoke what do we do? We create, find, and promote the most meaningful content for consumers of leading brands. We build, cultivate, and amplify communities thorugh social media strategies. Monday, 10 March, 14

Your Hosts Lima Al-Azzeh Marketing & Community Manager Word Nerd. Colin Sharp Associate Copywriter Amateur joke-teller. Monday, 10 March, 14

Who’s getting us excited? David Ng - Twitter and multiple blogs - Highlight personality - Engaging with hashtags, asking questions Neil deGrasse Tyson - Twitter, Twitter, Twitter - Comments on inaccuracies in popular culture (Gravity, etc.) - Solicits and answers questions Karyn Traphagen - Twitter and blog - Great at conversations - Talks about what is getting her excited all the time Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Where do I start? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Why? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Why does your organization exist? - Be Ambitious Why does what you’re doing matter? - Be Inspiring What is your goal? - Be Descriptive Why? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Wh0? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Who is your audience? - Focus on interpersonal connections WHO ARE THEY TALKING TO? - Expand your network Who else could add value? - Partner with Likeminded allies, Experts, & Organizations Wh0? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text WHAT? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text What gets you excited/concerned? - Evoke Emotion What message do you want your community to spread? - Be Specific What conversations do you want to ignite? - Be Discerning What is happening currently? - Be Relevant WHAT? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text News & Press Thought Leadership/ Opinion/ Expert Interviews Open-Ended Questions “Behind the Scenes” History & Mysteries WHAT? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text HOW? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Are you more verbal or visual? Are you more professional vs. personal? Factual vs. Funny? What are 3-5 adjectives that describe your Communication style? HOW? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text WHERE? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Twitter: Tweet Chat Q&A, curated stories Vine/Instagram: Utilize video and remember that hashtags are king Reddit: Like a typical forum, go forth and nerd with a very passionate userbase Google Hangout: Great way to get people together “virtually” Storify: Create Interactive stories and notify contributors WHERE? Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Measurement Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text These will vary greatly depending on type of content and network KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/ shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics) Analytics Platforms How Data can help Measurement Monday, 10 March, 14

Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text We are offering a range of workshop-style events equipping people with essential knowledge and skills for succeeding in the digital world. See upcoming courses and sign up at invokelabs.eventbrite.ca Get 20% off any future University of Invoke course by using your promo code: yayScience Monday, 10 March, 14

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