Published on January 27, 2016
1. DIGITAL NUMBERS IN >> I N D O N E S I A Seno Pramuadji Digital Creative & Social Media
2. These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc FEEL FREE TO WATCH!
3. TOTAL POPULATION ACTIVE INTERNET USER ACTIVE SOCIAL MEDIA USER ACTIVE MOBILE SOCIAL USER DIGITAL in INDONESIA 255,5M 72,7M 74M 64M Source: We Are Social SG MAR 2015 URBANISATION: 51% PENETRATION: 28% PENETRATION: 29% URBANISATION: 51%
4. female male DEMOGRAPHIC Source: : APJII, Profil Internet Indonesia, 2014 51 49
5. Source: APJII OCCUPATION
6. TOP ACTIVE SOCIAL PLATFORM FACEBOOK TWITTER FB MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SOCIAL NETWORK MESSENGER/CHAT APP 14 11 6 9 12 7 6 7 9 6 Source: We Are Social SG MAR 2015 WHATSAPP SKYPE PINTEREST LINE
7. 5.1 Hour TIME SPENT ON THE INTERNET Source: iNMOBI 2014, We Are Social SG
8. Source: iNMOBI 2014, We Are Social SG 2,4 Hour TIME SPENT ON SOCIAL MEDIA
9. MONTHLY MOBILE USERS 63M People Use Facebook Every Month In INDONESIA ON AVERAGE, MORE THAN 69M People Use Fb Every Month In Indonesia THAT'S 89 Of INTERNET USERS In Indonesia Source: FACEBOOK INTERNAL 2014
10. Source: Social Bakers, Forbes 500.000.000 Tweets Per Day (2014)
11. Source: Twi[er Internal Twi[er in Indonesia Gender female male 55% 45% Age Occupa]on Educa]on 36 37 21 6 1 25-‐34 35-‐44 45-‐54 55-‐64 C-‐suite: White Collars Professionals Others 25% 41% 20% 15% University PostGrad College University Grad 2nd educa]on 7% 16% 64% 13%
12. INDONESIA USERS 89% 18-‐34 yo ACTIVE USERS Rises 2X Year on year INDONESIA USERS 89% 18-‐34 yo, once a week. FEMALE DOMINANT Sumber: Instagram internal
13. 97% 85% CROSS POSTING TO OTHERS SOCIAL MEDIA (TW, FB) 49% USERS BUY PRODUCT FORM FOLLOWED ACCOUNT. MODE & TECH PRODUCT Sumber: TNS COMMENTS and TAG FRIENDS
14. Sumber: TNS SHARING TRAVEL EXPERIENCE SEARCHING INFORMATION & NEW TREND LOOKING FOR INSPIRATION TYPE of CONTENT: SELFIE FOOD DISPLAY PRODUCT (buy/sell) FAMILY PICTURES SPECIAL EVENTS PETS NATURE TRAVEL MEME
18. Seno Pramuadji Maturnuwun! Social Media & Digital Enthusiast @seno_pramuadji Seno Pramuadji Seno Pramuadji firstname.lastname@example.org
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