Digital Marketing Training Institute Pune, Mumbai Vijayawada | Pace Career Academy

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Information about Digital Marketing Training Institute Pune, Mumbai Vijayawada | Pace...

Published on January 3, 2017

Author: yadavrupali

Source: slideshare.net

1. Provide hr, Accounts, SAP and Digital Marketing Training

2. Digital Marketing Course Syllabus

3. Introduction of Digital Marketing Introduction To Website Development Search Engine Optimization Social Media Optimization Google Tools Google Adwards Email Marketing Syllabus

4. • What is Marketing? • What is Digital Marketing? • Why organizations do digital marketing? • What is Internet and how it works? • Diff between Digital Marketing Vs Traditional Marketing • Digital Marketing Process • How Search Engine works? • Ranking Factors of Google • Search Engine Updates (Panda & Penguin Update) Introduction of Digital Marketing

5. Search Engine Optimization • What is Search Engine? • Type of Search Engines • What is Search Engine Optimization? • Search Engine Optimization Types • SEO life cycle? • Difference between Organic and Inorganic • Keyword Research • Google Trends • On-Page Optimization • Off-Page Optimization

6. Social Media Optimization • What is Social Media? • Understanding its importance • Social Media Marketing • Branding • Paid Advertising • Blogging • Facebook • Twitter • LinkedIn • SlideShare • Social Media Management Tool (SMMT)

7. Google Tools • Keyword Planner Tool • Google Webmaster Tool • Google Analytics • Reporting And Analysis Tool

8. Google Adwards • Navigating through Google AdWords • Understanding Google AdWords Structure • Working with Keywords • Writing Ads in Google AdWords • Understanding Google’s Text Ad Structure • Reporting • Advance AdWords Marketing • Google Adsense

9. Email Marketing • How Email works? • Challenges while sending bulk emails • Solution over challenges • Types of email marketing • Email marketing Tools • Designing of Email template • Email marketing scheduler • Email marketing success tracking • Lead Generation For Business

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