Published on September 24, 2013
[DMTI- Digital Marketing Training Mumbai] [Softpro]
SEO • Learn SEO – Try to use words that will help direct the growth of your company, but be as concise as possible.
SMO • Learn SMO
Google Adwords • Summarize your market in the past, present, and future. – Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.
Opportunities • Identify problems and opportunities. – State consumer problems, and define the nature of product/service opportunities that are created by those problems.
Business Concept • Summarize the key technology, concept, or strategy on which your business is based.
Competition • Summarize the competition. • Outline your company’s competitive advantage.
Goals and Objectives • List five-year goals. • State specific, measurable objectives for achieving your five- year goals. – List market-share objectives. – List revenue/profitability objectives.
Financial Plan • Outline a high-level financial plan that defines your financial model and pricing assumptions. – This plan should include expected annual sales and profits for the next three years. – Use several slides to cover this material appropriately.
Resource Requirements • List requirements for the following resources: – Personnel – Technology – Finances – Distribution – Promotion – Products – Services
Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.
Key Issues • Near term – Identify key decisions and issues that need immediate or near-term resolution. – State consequences of decision postponement. • Long term – Identify issues needing long-term resolution. – State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.
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