Digital Marketing Study

50 %
50 %
Information about Digital Marketing Study

Published on March 15, 2016

Author: tusharact


1. 1 Digital Marketing Trends 2015 Tools and techniques to grow your business Dr Dave Chaffey. Presented at the Smart Insights Digital Impact Conference, September 2014

2. 2 What does the future hold for digital marketers?

3. 3

4. 4

5. 5 Results from 600+ votes in our 2015 trends poll – thanks if you took part! See post 2015 Digital Marketing trends for discussion of 30 digital marketing tools

6. 6 Source: Ogilvy, TNS and Google Path to Purpose July 2014 Content Marketing Content Marketing Content Marketing

7. 7 Digital Natives − Gen C are now mainstream Source: Infomentum: Generation C. June 2014 Generation C’s members are ‘digital natives’ who are always connected, communicating, computerised, community-orientated and always clicking. In general, they are realists and materialists as well as being culturally liberal, politically progressive and upwardly mobile. They own a plethora of devices including smartphones, tablets, laptops and smartTVs which are regularly updated and replaced. Our research found that two thirds purchase a new gadget every year, with nearly 80% admitting to buying the latest model even when the old one still works.

8. 8 How will technology support marketing in 2015? Source: Smart Insights Gartner Hype Cycle review

9. 9 ~950 companies

10. 10 Marketing Backbone Platforms

11. 11 Marketing Backbone Platforms

12. 12 #1 Content curation Global content marketing at Unilever: $10m in savings with Percolate pilot Source: Percolate Unilever case study Example services:  Percolate  Curata  Kapost

13. 13 #2: Content recommendation personalisation, retargeting and effectiveness review Example services:  Idio  Monetate  Demandbase

14. 14 #3: Content distribution Example services:  Hootsuite  Sendible  Oktopost  GaggleAmp

15. 15 #4: Integrated SEO, Content and Social media management? Example services:  Moz  RavenTools  AnalyticsSEO Source: Analytics SEO

16. 16 #5: API service integration and Hubs Example services:  Marketo  Act-on  Salesforce/Exact Target

17. 17 Understanding consumer preferences and behaviours in 2015 The continued rise of the YouTuber Source: Channel Page video Broker

18. 18 Source: Ogilvy, TNS and Google Path to Purpose July 2014

19. 19 Location: Published / Surveyed: Sample: Source: Original source: Global Q1 2014 Global users from Site catalyst tagged sites Adobe Social referral % from social networks by sector Adobe Social Intelligence report From Smart Insights Marketing Statistics compilation Q2 2014 New A social media backlash in 2015?

20. 20 #6: User Engagement and value optimisation Example services:  Kissmetrics  Mixpanel  Ecommera Engagement analysis: Individual user: Kissmetrics Cohort analysis: Groups of users: Kissmetrics

21. 21 n Searches % Brand Reach Awareness and visits Unique visitors Bounce rate Revenue per visit Page views/ visit Act Interaction and leads nLeads % Conversion to lead Goal value per visit Average order value Convert Sales and profit nSales % Conversion to sale Sales value n Brand mentions Engage Loyalty and advocacy % active customers % Customer conversion % existing sales value Building intelligence into analytics E.G. RACE dashboard KPIs Volume Quality Value

22. 22 Coming soon – the Smart Insights RACE Digital Marketing Dashboard #7: Actionable Analytics and intelligence Example services:  GA Intelligence  Quill Engage  Smart Insights Source:

23. 23 #8: From Conversion Optimization to Experience Optimization Example CRO testing services:  Unbounce  Optimizely  Visual Website Optimizer Example Experience Management services:  Adobe Experience Manager  EPiServer  Sitecore Source: Boston Consulting Group

24. 24 #9: Digital Channel Sales Optimisation Source: Clavis Insight / MIT Ecommerce Value Framework for Brands – July 2014

25. 25 Example services:  Google Glass  Apple Watch  Facebook Rift #10: Wearables, Augmented and Virtual reality

26. 26 81% of large organizations have the equivalent of a chief marketing technologist Source: Gartner - HBR July-August 2014

27. 27 81% of large organizations have the equivalent of a chief marketing technologist

28. 28

29. 29 Thank you All the best for your journey in 2015! Source: 7 Steps to Digital Transformation Infographic

Add a comment

Related pages

Digital Marketing Study - Digital Marketing | SEO Training ...

Digital Marketing, SEO Training and Online Marketing training programs, Optimize website, Website promotion, Search engine, Search Engine Placement, Search ...
Read more

Digital Marketing Institute | Marketing Courses & Training

Welcome to the Digital Marketing Institute offers professional training programmes in online marketing. Classroom based and online courses available.
Read more

Masters in Digital Marketing | Top Universities

Thinking of studying a Masters in Digital Marketing? Read about specializations, key skills and digital marketing careers.
Read more

Digital Marketing » Master Programmes » Study Programmes ...

Digital Marketing Strategies. The worldwide phenomena of the digitalisation of our society changes the way of interaction and therefore also the ...
Read more

Masters in Digital Marketing Degree | MSc Digital Marketing

The MSc Digital Marketing is the first practice-based Masters degree in Scotland. We teach the digital skills and knowledge employers need. Apply now!
Read more

Masters in Digital Marketing | Study Online

Welcome to the The Masters in Digital Marketing is a customized award at Masters level, awarded by the Digital Marketing Institute.
Read more

Digital marketing industry case study library

Inspirational case studies independently judged and collated. Learn the best practice in social media, mobile marketing, digital marketing and publishing ...
Read more

Master in Digital Marketing Degree - London, UK | LSBF

Apply for Masters in Digital Marketing and Social Media degree at LSBF. Fin out more about MA in Strategic Marketing specialisations.
Read more

4 Digital Marketing Strategies: An Airbnb Case Study ...

Airbnb's survival story showing the use of inspired digital marketing strategies to rise to the top. Analysis performed on specifically.
Read more

Marketingorganisation der Zukunft - Deutscher Marketing ...

Vor welchen großen Herausforderungen dabei auch das Marketing steht, hat jetzt die Studie „Marketingorganisation der Zukunft“ des Deutschen Marketing ...
Read more