Digital Marketing Strategy for Education Courses India

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Information about Digital Marketing Strategy for Education Courses India
Marketing

Published on March 10, 2014

Author: ceo_phonethics

Source: slideshare.net

Description

Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on saurabh@phonethics.in

Phonethics Digital Marketing Case study - Education

 Introduction  Our Clients (Education)  Case Study INDEX  Education Online (How Education is being pitched online)  User Journey  How to Market your courses online?  Connect with Us! Phonethics

Introduction Manage 1 Million online interactions for our clients daily Phonethics

Only Indian Digital Agency to be shortlisted AWARDS & Recognition Phonethics Best Use of Social Media - Nissan Best Mobile Application India’s First Movie to Release on Mobile Phones

Strategy Creative Technology  Digital Infrastructure & planning – comprehensive financial goals led planning  Social Architecture – selection of social platforms, engagement strategy for each network and goals led community planning. CORE SERVICES  Mobile Asset creation & Mobility solutions  Creative planning & Execution – designing overarching campaign, special properties and material to accompany the execution. Bringing disruptive, game changing ideas to the client that amplify the impact of bought media.  Media planning, Buying & Management – scientific media planning based on cutting edge traffic estimators and analytical tools & cost optimization of campaigns. Phonethics

Our key Clients Education Sector Phonethics

Jetking SEM Phonethics Phonethics Mobile Media (P) Ltd

 Objective:  Lead Generation  Branding  Solution  Hyper geo targeting, the cities and areas with Jetking Presence.  Focus on the quality of Training provided by Jetking.  Testimonial Route for the creatives showcasing the alumini of Jetking and their achievements.  Local Ad placements having their regional language and the geography. Phonethics

Competition Too Much Information Confuses the Prospect & He can’t reason himself filling up the form Phonethics Too Many fields to fill – Discourages a prospect to fill the form

 Purchase Funnel - User Experience - Alumini - Reinstate 'Kuch ban kar niklo' Key components of the Idea :  Highlight testimonials from Jetking Alumini who have made a mark in the society & Target People who are preferably at the Preference stage or Purchase stage for High ROI.  Use a Fun Animated Video depicting the dilemma of a student life which can be easily identifiable by students. Phonethics

Future Assurance Success Stories  Quick loading Landing page highlighting successful alumni and course info in a de-cluttered format Crisp Course Information  Quick course overview  Content laid out to aid User Experience Minimalistic Form Fields  Viral content added at the bottom Viral Video Branding Phonethics

Rahul Says it Best When he says Nothing at all To know more click here Phonethics Silent Animated Video Created by Phonethics for Jetking SEM & Branding

CONVERSION OUTCOME 7.1%  Conversion rate of 7.1% from clicks to Unique leads along the duration of the campaign. i.e over 7.1% people who clicked on the ads also filled up the form expressing a desire to join Jetking. Phonethics

Problem identification and solution design Phonethics

 Insights from 2011 pointed to student behavior as well as opportunity for streamlining the lead processing pipeline. Jetking Case study  We discovered that Independent web presence from franchisees creates trust issues. Additionally the Corporate headquarters wished to bring a certain uniformity to the entire web development and brand presence.  We designed and developed a ‘Jetking Partner Integrated Website System’ to provide local web presence to all franchisees while retaining control over the mother brand as well as resolving any trust issues. Easy to use back end system allows partners to update content in minutes Phonethics

Jetking Case study Phonethics Beyond regular website development into strategic consulting – identifying the business problem and providing a scalable solution.

CONVERSION OUTCOME Phonethics 11%

Education Online How Education is currently being pitched Online Phonethics

Khan Academy Phonethics

Phonethics

Khan Academy on Mobile Phonethics

Khan Academy on Mobile Phonethics

Phonethics

Phonethics

Udemy on Mobile Phonethics

Udemy on Mobile Phonethics

Coursera Phonethics

Phonethics

Is your Content & Information Architecture at par? Design & Develop content as per industry benchmarks & not as per your convenience. Students & parents today have access to actionable information. It is imperative that we stay ahead of the digital behaviour curve. Phonethics

Marketing Flow Phonethics Phonethics

The User Journey Digital Journey of an education Prospect (Student & Parent) Phonethics

Discovery Interaction Enquiry Enrolment User Journey Social Media Facebook ads SEM SEO Display Networks Content Tie-ups with platforms Phonethics Social Media Campaign Landing Page Testimonials Course Information Video/Digital Asset A Minimilistic enquiry form Counsellors to take over

How to Market your courses online? Phonethics

Identify Key courses that needs to marketed online. Identify Key Products to market online Attention Span of the audience is not more than 30-45 Secs Avoid Information Overload Choose not more than 1 or 2 key courses Phonethics

Search trends & Volume Phonethics

 IS There Enough Demand? Using trustworthy tools to identify Search Volume & Trends Phonethics  Do you know what is Volume of searches happening pertaining to your key courses?  What is the Search trend for these keywords.  Identify Peaks in Search trends & allocate budgets accordingly.

 Use Appropriate Search Engine Marketing Strategy to market your Courses across Search engines.  Key ingredients are: SEM Phonethics  Devices  Location  Duration  Keywords  Adgroups  Text Ad copies  Optimised Landing page

 SEO gets organic traffic. For your Landing page, have a well defined Long team SEO strategy.  Key components are: SEO On page & Off Page Phonethics  Article Submission  Building Backlinks  Topical & Relevant Blogging  Forum Commenting,  Blog commenting on the sites related to EducationPagalguy, Coolavenues.  Optimizing the Landing page URLs

 You Cant Avoid Mobile Marketing. Your TG spends Maximum time with their personal screen. Mobile Marketing  Key components to device a Mobile Marketing Startegy  Dedicated mobile site for campaigns.  Search Ads on mobile  Wap Display banners  In app display advertsing Phonethics

 Social Channels are Very Low on ROI for Education Sector. Identify the Role each platform will play in your over arching strategy.  According plan a Year long presence on key social media Channels Social  Few social media platforms to consider:  Youtube Videos  Facebook  Google+  Twitter Phonethics

Few Tools of the Trade Phonethics

Tools Phonethics

Connect with us today! to device your own ROI driven Digital presence & Marketing Strategy for your Courses. Call now! Tel: +91 93 23 93 94 94 Phonethics Saurabh@Phonethics.in pramod@phonethics.in

Phonethics Connect with us today at: Saurabh@Phonethics.in Pramod@phonethics.in

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