Digital Marketing Course Syllabus @ PromozSEO Web Marketing Academy

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Information about Digital Marketing Course Syllabus @ PromozSEO Web Marketing Academy
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Published on May 26, 2018

Author: promozseo

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slide 1: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com Digital Marketing Course Content CHAPTER 1 ------------------- Advanced Search Engine Optimization SEO Module 1 Introduction to SEO  What is SEO.  How Do Search Engines work.  Content updating.  Content creation.  Onpage SEO and Offpage SEO.  Ethical SEO and Unethical SEO White-hat Black-hat.  Search Engine Results Page SERP.  SERP set elements. Module 2 Keyword Analysis  Types of SEO keywords.  Long-tail keywords local keywords global keywords informational keywords transactional keywords navigational keywords. slide 2: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Old Vs. modern keyword analysis.  Keyword analysis tools.  Google AdWords Keyword Planner.  LSI keyword analysis.  Keywords’ profitability metrics.  Keywords’ organic competition metrics.  Keyword Efficiency Index KEI.  Keyword data analysis and selection.  Decision making. Module 3 Onpage Optimization  Types of Links.  Understanding Onpage SEO factors.  Optimization of page title Meta description headers content and image. Module 4 Advanced Onpage SEO  Types of pages on a website.  URL optimization.  Inner link optimization.  Outbound link optimization.  Meta viewport geo tags optimization.  Keyword density.  Keyword density calculation technique. slide 3: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Onpage over optimization and way to recover.  Content quality authenticity and freshness.  Content formatting techniques. Module 5 Landing page optimization  Types of landing pages.  Landing page elements.  Landing page Call to Action.  Call to Action placement and optimization.  Visitors’ behaviors analysis.  Visitors’ psychology optimization. Module 6 Structured Data implementation  Introduction to Structured Data.  Types of Structured Data.  Use of Structured Data.  How Search Engines use Structured Data.  Structured Data codes.  Structured Data tools.  Structured Data testing. slide 4: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com Module 7 Competition Analysis  Types of competition.  Competition analysis tools.  Competition analysis techniques.  Competition data analysis.  Competition analysis decision. Module 8 Offpage Link Building  What is link building.  Types of back-links.  Ethical link building and unethical link building.  Modern link building techniques.  Nofollow dofollow links.  Page Rank.  Google operator search. Module 9 Advanced Inbound Link Building  Backlink metrics. slide 5: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Backlink quality analysis tools.  Blog link building techniques.  Web 2.0 link building techniques.  Local business listing link building techniques.  PowerPoint link building techniques.  Video link building techniques.  Document link building techniques.  PR link building techniques.  Social bookmark link building techniques.  Web directory link building techniques.  Classified link building techniques.  Backlink penalties. Module 10 Website Speed Optimization  Website speed optimization factors.  Site speed optimization techniques.  Site speed optimization tools.  GZip compression setting and code.  Browser caching plugin setting and code.  Website speed analysis.  Google Speed Test tool. Module 11 Technical Search Engine Optimization  Cannibalization error. slide 6: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Cannibalization error correction.  Domain canonicalization.  Canonical URL.  Alternate tag.  AMPHTML tag.  HREFLANG tag.  Meta robots tag. Module 12 Advanced Onsite Technical SEO  Sitemap file creation.  RSS file creation.  Robots.txt file creation and its use.  HtAccess file creation and its use.  Redirection types.  Redirection of links.  URL rewriting techniques.  Custom error page.  https://www.promozseo.com  Website cloaking effects and correction.  CPanel and FTP account handling. Module 13 Conversion Rate Optimization CRO  CRO and website layout design and usability.  CRO parameters. slide 7: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Conversion Rate Optimization factors and techniques. Module 14 Ecommerce Search Engine Optimization  Difference between landing page and category page optimization.  eCommerce site’s layout optimization.  eCommerce Call to Action optimization.  eCommerce conversion rate optimization. Module 15 Search Engine Algorithms  Google Panda algorithm update.  Google Penguin algorithm update.  Hummingbird algorithm update.  Pigeon algorithm update.  Doorway algorithm update.  EMD algorithm update. Module 16 Backlink Audit slide 8: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Backlink analysis.  Backlink quality parameters.  Backlink analysis data and tools.  Backlink analysis techniques.  Backlink disavow process. Module 17 Site Recovery  Website recovery from Google Panda.  Website recovery from Google Penguin.  Website recovery from Google Hummingbird algorithm.  https://www.promozseo.com  Website recovery from Doorway Page algorithm. CHAPTER 2 ------------------- Complete Search Engine Marketing SEM Module 18 Introduction to SEM PPC  What is Search Engine Marketing.  How SEM works. slide 9: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  SEM techniques.  SEM tools.  What is PPC. Module 19 SEM Keyword Analysis  Paid keyword research techniques.  Types of keywords.  Broad-Match keywords.  Broad-Match Modifier keywords.  Exact Match keywords.  Phrase Match keywords.  Negative keywords.  Keyword competition analysis.  Keyword profitability analysis.  Keyword CPC analysis.  Keyword selection. Module 20 AdWords Campaign Creation  What is AdWords campaign.  Types of campaigns.  Campaigns networks.  Location targeting techniques including near-by targeting.  Location excluding techniques.  Language targeting. slide 10: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Bidding strategy.  Manual CPC.  AdWords optimized CPC.  Standard delivery methods.  Accelerated delivery methods. Module 21 Ad Extensions  What is ad extensions.  Types of ad extensions.  https://www.promozseo.com  Location ad extension.  Sitelinks ad extension.  Call ad extension.  App ad extension.  Reviews ad extension.  Callouts ad extension.  Structured snippets ad extension. Module 22 Advanced Full Feature AdWords Campaign Settings  Ad extensions optimization.  Ad scheduling techniques.  Ad delivery and ad rotation techniques. slide 11: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Dynamic search ads.  Campaign URL options. Module 23 Types of ads  Text based ads.  Dynamic search ads.  Mobile app engagement.  Call only ad. Module 24 Ad Groups and Ad Copy  Ad copy writing best practises.  Campaign URL builder.  Final URL.  Mobile URL.  Headline 1 Headline 2 Headline 3 ad copy writing. Module 25 Keyword Selection slide 12: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Broad-Match keywords use.  Broad-Match Modifier keywords use.  Exact Match keywords use.  Phrase Match keywords use.  Negative keywords use.  Keyword overlapping. Module 26 Optimizing Maximum Cost Per Click  Max CPC optimization.  Default bid. Module 27 Advanced Settings  Ad Group URL.  Tracking Template Custom Parameters. Module 28 Google AdWords Display Network Marketing slide 13: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  What is AdWords display network.  Types of display networks.  Marketing objectives.  No marketing objectives.  Build awareness ads.  Influence consideration ads.  Drive action ads. Module 29 Ad Delivery  Optimize for clicks.  Conversion optimization.  https://www.promozseo.com  Even ad rotation.  Indefinite ad rotation. Module 30 Frequency Capping  Frequency capping techniques. Module 31 Additional Settings slide 14: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Dynamic ad settings.  Device targeting.  Location targeting. Module 32 Targeting Ads  Demographics based targeting.  Interest based targeting.  Optimization of targeting. Module 33 Image Types  Image dimensions.  Image quality optimization.  Copyright free image sources.  https://www.promozseo.com  Copyright free image search tools techniques. Module 34 AdWords Reporting and Data Analysis slide 15: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  AdWords reporting tool.  AdWords reporting filters.  AdWords reporting factors.  AdWords reporting table.  AdWords report formats.  AdWords data analysis. CHAPTER 3 ------------------- Modern Social Media Optimization SMO Module 35 Introduction to Social Media Optimization and Management  What is social signal.  How to grow social signal.  Social hash tags .  Social mentions.  Social links.  Social plugins and website extensions.  https://www.promozseo.com  Social button integration tools.  Social button integration. slide 16: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com Module 36 Facebook Optimization Account Management  Facebook company page.  Types of company pages.  Facebook business page creation.  Optimizing Facebook posts events.  Types of Facebook groups.  Using Facebook groups.  Facebook post best practises. Module 37 Google Plus Optimization and Account Management  Google Plus profile settings.  Google Plus company page creation.  Google Plus posts and events.  Google Plus Community.  Google Plus post best practises. Module 38 slide 17: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com Twitter Optimization and Account Management  Twitter account settings.  Twitter list.  Twitter and tweet best practises. Module 39 Linkedin Optimization and Account Management  Linkedin profile creation and optimization.  Linkedin company page creation and optimization.  Linkedin groups.  Linkedin best practises. Module 40 Pinterest Optimization and Account Management  Pinterest account settings.  Pinterest company page.  Validating Pinterest company page. slide 18: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Pinterest image policies.  Pinterest best practises. CHAPTER 4 ------------------- Social Media Marketing SMM Module 41 Introduction to Social Media Marketing  What is SMM.  How does SMM work.  What is interest based marketing. Module 42 Facebook Ad Campaign  Campaign objective.  Types of campaign objective.  Awareness campaign.  Consideration campaign.  https://www.promozseo.com  Conversion campaign.  Brand awareness campaign.  Traffic campaign. slide 19: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Lead generation campaign.  Conversions campaign. Module 43 Facebook Ad Set Audience Targeting  Location targeting.  Location excluding technique and importance.  Age group targeting.  Gender targeting.  Language targeting.  Connections. Module 44 Facebook Detailed Targeting  Demographics based targeting.  Interests based targeting.  Behaviors based targeting. Module 45 Ad Placements slide 20: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Automatic ad placements.  Custom ad placements.  Facebook feed ads.  Instant articles ads.  In-stream video ads.  Right column ads.  Instagram ads. Module 46 Device targeting and Category Exclusion  Phone operating system Android iOS targeting.  Interest or target overlapping.  Excluding category. Module 47 Device targeting and Category Exclusion  Budget types.  Daily budget.  Lifetime budget. slide 21: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Scheduling ads.  Ad delivery optimization.  Bid amount optimization. Module 48 Ad Formats  Carousel ads.  Single image ads.  Single video ads.  Slideshow ads.  Canvas ads. Module 49 Facebook Ad Image  Facebook ad image policy and guidelines.  Facebook ad image dimensions.  https://www.promozseo.com  Facebook ad image optimization. Module 50 Facebook Ad Copy slide 22: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Ad copy headline optimization.  Ad copy description optimization.  Ad copy destination URL optimization.  Call to action button optimization. Module 51 Facebook Ad Tracking and Reporting  Facebook ad pixel.  Ad pixel integration and tracking.  Data analysis and ad optimization.  Facebook insights. CHAPTER 5 ------------------- Local Optimization Module 52 Google My Business Tool  Business registration on Google My Business tool.  Completing the profile and meeting 100 point.  Building local NAP Name Address Phone number citation. slide 23: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com CHAPTER 6 ------------------- Web Analytics Module 53 Google Webmaster tool or Google Search Console  Google Search Console integration.  Website crawl error analysis.  Site indexing report analysis.  Website search engine traffic keywords impression clicks CTR and position analysis.  https://www.promozseo.com  Website backlink data analysis.  Site improvement data analysis. Module 54 Google Analytics  Google Analytics integration.  Understanding session data user data page view data pages per session data average session duration data bounce rate data and percentage of new session data. https://www.promozseo.com  Country based traffic analysis.  City based traffic analysis.  Channel based traffic analysis. slide 24: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Analytics goal creation.  Analytics event creation.  Internet marketing report creation. CHAPTER 7 ------------------- Content Marketing Module 55 Content Marketing  Web content types.  Content marketing channels.  Content planning and raw data collection.  Content data analysis tools.  Content marketing tools and platforms.  Content marketing techniques.  Content marketing data analysis. CHAPTER 8 ------------------- Personal and Business Blogging Module 56 Digital Marketing and Blogging slide 25: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Blogging platforms.  WordPress blog content optimization.  Blogging calendar.  Blog promotion tools.  Blog aggregating sites. CHAPTER 9 ------------------- Influencer Marketing Module 57 Influencer Marketing  Marketing outreach.  Skyscraper Technique.  Measuring reach of an influencer.  Influencer marketing tools.  https://www.promozseo.com  Influencer marketing rules and best practises. CHAPTER 10 ------------------- Email Marketing Module 58 slide 26: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com Email Marketing  Email marketing tools.  Mailchimp email campaign builder.  Open rate and click optimization.  Email marketing best practises. CHAPTER 11 ------------------- Affiliate Marketing Module 59 Affiliate Marketing  Affiliate marketing tools.  Affiliate marketing platforms.  Cost per Action CPA optimization.  Affiliate networks.  Selecting right product.  Types of affiliate marketing. CHAPTER 12 ------------------- slide 27: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com Online Reputation Management ORM Module 60 Online Reputation Management and Digital Marketing  What is online reputation management.  Online reviews.  Influence customers to review.  Negative review management techniques.  ORM best practises. CHAPTER 13 ------------------- Machine Learning Artificial Intelligence and Marketing Automation Module 61 Machine Learning AI and Marketing Automation slide 28: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com  Marketing automation tools.  Social media automation tools.  How AI Machine Learning is impacting SEO.  https://www.promozseo.com  Automation best use and practises. CHAPTER 14 ------------------- Digital Marketing Tools Module 62 Digital Marketing Tools  Google AdWords Keyword Planner tool.  Google Search Console tool.  Google Analytics tool.  Yoast WordPress optimization tool.  Google Website Speed Test tool.  Google My Business tool.  Moz Open Site Explorer tool.  SEO Profiler.  WooRank tool.  Raven tool.  Mailchimp.  Hootsuite tool.  AddThis tool. slide 29: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com CHAPTER 15 ------------------- Digital Marketing Audits Module 63 Marketing and Website Audit  Types of audits.  Marketing audit tools.  Marketing audit template and reports. CHAPTER 16 ------------------- Digital Marketing ROI Module 64 Digital Marketing Return on Investment ROI  Digital Marketing KPIs.  Digital marketing ROI analysis and calculation.  Digital marketing ROI report generation. slide 30: +91-727-858-1909 +91-980-445-7170 www.promozseo.com - infopromozseo.com CHAPTER 17 ------------------- Digital Marketing Reports Module 65 Digital Marketing Reporting  Types of digital marketing reports.  Types of filters.  Report customization.  Different report templates.  Report generation tools.

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