Published on March 14, 2014
• Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks etc . This could be a classy birthday greeting sent to the customer's smart phone, a personally relevant coupon sent by SMS to the customer or a weekly newsletter than includes updates and specials.
• There are many factors that have brought us to this point, but the main reasons why people are more attracted to the digital world is because it has become more empowering, friendly, social—and it happens in real time. • Here are some of the reasons for Digital Marketing
• Empowering • Friendly • Social • Real time • Brand’s New Best Friend
• Reach: • Cost and ROI: • Customer Acquisition: • Instant access: • Cost Effective • Open 24 X 7 • Increase customer retention and loyalty • Community building and reputation • Research • Its Measurable
Reference • http://www.smartinsights.com/digital- marketing-strategy/digital-strategy- development/10-reasons-for-digital- marketing-strategy/ • http://www.peppergang.com/top-benefits-of- digital-marketing-you-cant-ignore/
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