Digital Marketing and Treditional Marketing

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Information about Digital Marketing and Treditional Marketing
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Published on November 21, 2018

Author: mohiniyad

Source: authorstream.com

DIGITAL MARKETING: DIGITAL MARKETING Traditional Marketing and Digital Marketing: Traditional Marketing and Digital Marketing What is Marketing? : What is Marketing? Marketing is the management process or technique of promoting, selling and distributing a product or service Opportunity and Identification Customer Attraction New Product Development Customer Retention and Loyalty Building Order fulfillment A company that handles all of these processes well will normally enjoy success. But when a company fails at any one of these processes, it will not survive. What is Traditional Marketing?: What is Traditional Marketing? Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate Methods of traditional marketing includes Newsletters Billboards Flyers Newspaper print ads Television spots or commercials Radio Traditional Marketing refers to marketing method, that emphasize mainly on the 'Four Ps' principles. What is Digital Marketing?: What is Digital Marketing? Digital Marketing is a marketing technique which helps you to promote your business online and offline using digital equipment like desktop, laptop, tablets and smartphone Types of Digital Marketing In bound Digital marketing Out bound Digital marketing Promote your business Online with Unpaid ( Organic) Or Paid campaign Ex. Facebook, YouTube, Google SERP Promote your Business offline or marketing your business without internet Ex. Bulk messages, TV Ads. Why use Digital Marketing?: Why use Digital Marketing? Increase website traffic Increase brand recognition Improve search engine rankings Generate Leads Increase Online Sales Improve Conversion Better Communications Improve ROI (Return Of Investment) Difference Between Digital and Traditional Marketing: Difference Between Digital and Traditional Marketing Traditional Marketing Digital Marketing Audience is not measurable Audience is measurable One way message Multiway message Audience is limited Worldwide audience Only for local business Local business convert into international business ROI is Less ROI is more

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