Digital Leadership Strategies by Donna Gillliland, Social Media Speaker

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Information about Digital Leadership Strategies by Donna Gillliland, Social Media Speaker
Marketing

Published on March 21, 2014

Author: DonnaGilliland

Source: slideshare.net

Description

As a digital leader, what are you doing to leave your legacy? How are people going to remember you in this digital age? What type of legacy are you leaving behind?

In this connected world you need a digital strategy to take more control of the formation of your own digital footprints to establish your thought leadership and control as much as you can about your own legacy.

The slides are only of key points. The full strategies came in the my live delivery. Perhaps these slide tips will help those of you who were not in attendance.

This presentation was first presented at The Third Annual Trussville Leadership conference in March of 2014.

Train@MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining Twitter ID: @DonnaGilliland * Event hashtag - #taccleadership

My Digital Stamp: Erik Qualman at TEDxNashville YouTube Link: http://youtu.be/cH4HOLwm0X0

Digital Leadership Goals Establish authority in your field. Build a following. Lead those who follow.

Today’s Agenda: 4 Digital Strategies 2 3 4 1

• Intelligence leader in your industry. • A legacy act. • Digital footprint. • Grow your Tribe. • Engage with your Tribe. • Visibility (SEO). BONUS TIP: join #Blogchat on Twitter Why Blog?

• Blog with a goal. • Quality content. • Use good visuals. • Be a good storyteller. • Frequency. • Engage with readers via comments. • Reach out and comment on other blogs. • Engage in blogging groups. • Join blog Twitter chats BONUS TIP: Join #Blogchat on Twitter Blogging Tips

Blogging Tools: 15 Tools to Become a More Productive and Effective Blogger http://www.razorsocial.com/blogging-tools/

Beginner’s Guide for WordPress http://www.wpbeginner.com/

Follow These Blogs and Learn http://www.socialmediaexaminer.com/top-10-social-media-blogs-2014-winners/ Content quality Post frequency Reader involvement

Follow These Blogs and Learn http://www.socialmediaexaminer.com/top-10-social-media-blogs-2014-winners/ Content quality Post frequency Reader involvement

Your LinkedIn Profile is your online authoritative resource about you.

First Steps: gather you data Job History Certifications Specialized skills Memberships Videos Presentations

Professional Headline 120 characters Who are you? What do you offer? Headliner TIP: your headline travels with you when you comment and post.

3 Web sites Call to Action headings Custom URL Adding website links to your profile

SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.

More Profile Options

Skills & Expertise

Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Goal Examples • Gain visibility • Subject matter expert • Share information • Attract new clients

Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. You can message people in your Groups.

Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search

Recommendations – reach out and recommend Be genuine and ethical. • Recommend people who you truly know their work. • Don’t ask anyone to recommend your work if they don’t know your work.

LinkedIn Company Page Benefits • Visibility • Home Page Banner • 3 Service Page Banners • Link to external pages • 25 Services/Products • Video • Target marketing • Special offers • Recommendations

Follow LinkedIn Company Pages • Stay on top of what your competitors are doing. • Great source of information for a possible interview. • See your degrees of separation. • Follow your customer’s pages. • Follow your vendor’s pages.

LinkedIn Publisher

Google+ Overview Google+ is a social sets of tools Page Options: Profile and Business Pages

Google+ Hangouts versus Hangouts On Air

5 HOT Ways to Benefit from Google+ Google+ Profile Google+ Business Page Circles of People Hangouts Communities Events

Learn How To Get Started: http://www.google.com/+/learnmore/

Google+ Hangouts • FREE video service • Up to 10 people • Collaborate on Google documents. • Multiple mobile platforms. • Initiate a Hangout: • G+ Profile • G+ Community page, • G+ Business page or • Gmail Inbox. • Mobile device

Google Hangouts Business Examples • Consulting service • Staff meetings • Customer engagement • Panel discussions

Google Hangouts On Air • FREE live-streaming video. • 10 Panelists • Limitless viewing audience. • Records instantly to your G+ page & YouTube channel. • No special software to record.

Ways To Leverage Google Hangouts On Air • Showcase a new product launch • Customer opinion chats • Open House for Realtors • Training • Your personal online show • Live-stream your events • Meet the Author (book launch)

Start Hangouts On Air from your Google+ Profile page or Business Page

Twitter Strategies • Bio (160 characters) • Professional photo • Follow and network with influencers • Monitor your feed and respond • Tweet Chats • Breaking news • Content • #Hashtags

Twitter Management Tools Tweet Management Hashtag and Reporting www.TweetBinder.com www.Twubs.com

Train@MOSTraining.com Let’s stay connected. Just Google me – I am everywhere!

#blogchat presentations

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