Published on March 12, 2014
Doug Floyd firstname.lastname@example.org www.linkedin.com/in/dougvfloyd @DougVFloyd 312.502.3113 (cell)
Star Model: B2B & B2C Leadership: CIO vs CMO vs CDO Digital Transformation Development Framework Best Practices: Big Data & Hadoop Best Practices: E-Commerce Best Practices: Cloud Best Practices: Mobile Best Practices: Social Digital Vision: Putting It All Together Contact Information
Digital Star Model Convergence of 5 new technologies that enable enhanced B2B & B2C processes Big Data (Hadoop) E-Commerce Cloud Mobile Social
The CIO handles the routine internal IT functions within the organization (i.e. application development, infrastructure, standard business processes). The CMO handles the external marketing efforts for the organization (i.e. content, channels, value chains). The CDO transforms the organization by integrating new digital technologies with internal applications and external marketing efforts. CIO CMO CDO
Digital technology implementations require a new framework for development that substantially improves upon SDLC or Waterfall methodologies. Agile Short time to market Sprints High velocity & reduced cycle time Embedded business staff (immediate feedback) Active collaboration with IT Lean Focus on quality Minimal defects Enhanced visibility Reduced overhead Minimized inputs Established metrics
Big Data: Integrate unstructured external data, structured internal data, & sensor data to unlock hidden opportunities using Hadoop in order to scale to very large data volumes. Hadoop Data Management Ensure that requisite business and analytical expertise is in place Adopt big data ideas from other industries Decide which data to include & exclude Build business rules and understand underlying complexity Translate business rules into analytics via collaboration
Hadoop Architecture & Data Governance Focus on a working prototype/pilot first on a public cloud Create a Sandbox environment Enable high speed data platform access to all potential data sources ETL, ELT, & dynamic integration Ensure load optimization in Hadoop cluster Organize HIVE mappers, reducers, and combiners Implement PIG grid patterns & anti-patterns Use data visualization & data replication during rapid prototyping Factor in data quality expectations Potentially dirty unstructured data Apply filtering & cleaning as early as possible
E-Commerce: Optimize SEO & Site details to truly optimize the user experience & drive sales. SEO Establish an SEO strategy SOSTAC marketing framework Perform periodic SEO analysis & testing Invest in SEO tools Moz, Search Metrics, Raven, Deep Crawl Site Enable seamless navigation Focus on product details Segment & target customer base by product history Merchandize categories of products and services Share best product content via social media marketing Ensure simplicity and security of checkout process
Cloud: Establish a shared services model (SAAS) on a public cloud to speed development time, minimize cost, and ensure scalability. Cloud Architecture Define specific tier structures Load balancing, application, caching, database Design for failure and redundancy Enable a coherent backup and restore plan Decouple or loosely couple components as part of a SOA design strategy Take advantage of clusters by utilizing multi-threading and parallel processing Reduce latency by keeping dynamic data closer to computing engines Static data should be closer to the user Implement security in each layer of the architecture
Cloud: Use social media to engage new users and to create a buzz around product offerings for existing users. Channel Strategy Establish brands, sub-brands, and a presence that consumers will follow Gauge interest in an editorial program to comprehensively address needs of mobile consumer Construct a listening framework Develop a brand style guide Design engagement and performance metrics Implement a guideline for employee rights and conduct
Digital Vision: Develop a singular, unified vision that leverages all digital technologies, processes, and channels to truly transform the business.. Riding the Digital Wave True Digital Pioneer Cloud E-Commerce Mobile Social Big Data
Doug Floyd Business technologist specializing in program execution and driving transformative growth through digital technology strategies. SlideShare Presentations: www.slideshare.net/dougvfloyd Digital Leadership Digital Money & Payment Internet of Things Next Gen Agile 3.0 Next Gen Lean 3.0 Next Gen PMO 3.0 Doug Floyd email@example.com www.linkedin.com/in/dougvfloyd @DougVFloyd 312.502.3113 (cell)
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