advertisement

Digital Jam - Golden Gekko Sep08

38 %
63 %
advertisement
Information about Digital Jam - Golden Gekko Sep08
Business & Mgmt

Published on November 11, 2008

Author: LaurenceParkes

Source: slideshare.net

advertisement

Document prepared for ENGINE Golden Gekko logo are trademarks, or registered trademarks of Golden Gekko Ltd. Other brands and names are the property of their respective owners . Golden Gekko Ltd Christine Linder & Michael Eriksson September 2008

Objective To provide an overview of what Golden Gekko does as well as provide ideas for mobile campaigns for potential partners and clients Contents General about Golden Gekko What is mobile marketing Case studies Ideas for ENGINE brands Authors The concepts in this presentation were created by Jimmy Nordbeck, Christine Linder, Michael Eriksson, Henrik Svartz and Magnus Jern at Golden Gekko. Introduction to the presentation

Objective

To provide an overview of what Golden Gekko does as well as provide ideas for mobile campaigns for potential partners and clients

Contents

General about Golden Gekko

What is mobile marketing

Case studies

Ideas for ENGINE brands

Authors

The concepts in this presentation were created by Jimmy Nordbeck, Christine Linder, Michael Eriksson, Henrik Svartz and Magnus Jern at Golden Gekko.

About Golden Gekko Examples of current clients Based in the UK with offices in Cambodia (development), Sweden, Spain and the U.S. Founded and run by a management team each with more than 8 years experience

Based in the UK with offices in Cambodia (development), Sweden, Spain and the U.S.

Founded and run by a management team each with more than 8 years experience

Mobile Marketing is everywhere! Mobile is rapidly being integrated into multi-channel marketing strategies Outdoor Radio Point of Sale Online Newspaper Print/On-pack Events TV

Mobile Marketing Value Chain Consumer Distribution channels Mobile Service Provider Brand + Marketing Strategy Brand website & Mobile Internet site sign-up Mobile ads (e.g. Admob, Nokia, Yahoo, Google, etc) Mobile search optimisation Mobile operator partnerships PoS / event bluetooth distrb. Social and software communities (PC & Mobile) ATL, BTL & package promotions using SMS short codes Handset manufacturers Core competencies Interactive mobile applications Mobile Internet Sites Mobile distribution strategies Measuring and reporting SMS/MMS Shortcodes Mobile Coupons Supportive Concept development Design for mobile Mobile community seeding Usability testing Content creation & adaptation (e.g. Videos, wallpapers, ringtones, etc) Mobile Search Backend solutions Viral, e.g. send to a friend and WoM WCRS

Consumer Distribution channels Mobile Service Provider Brand + Marketing Strategy

Core competencies

Interactive mobile applications

Mobile Internet Sites

Mobile distribution strategies

Measuring and reporting

SMS/MMS Shortcodes

Mobile Coupons

Supportive

Concept development

Design for mobile

Mobile community seeding

Usability testing

Content creation & adaptation (e.g. Videos, wallpapers, ringtones, etc)

Mobile Search

Backend solutions

Absolut Vodka Mobile cocktail guide for Absolut Vodka launched as a free service across all mobile networks in the U.S. in May 07 to promote the Absolut Vodka products

Absolut Mobile - Today Key benefits: Considered a service and not marketing Works on 75% of mobile devices in US and 95% in Europe Viral effect Downloaded to the phone and used 3-4 times more than a mobile Internet site Key features 1000 drink recipes Home bar search Random search Top lists Bartender mixer videos Ringtones Wallpapers Bookmarking Forward to a friend

Key benefits:

Considered a service and not marketing

Works on 75% of mobile devices in US and 95% in Europe

Viral effect

Downloaded to the phone and used 3-4 times more than a mobile Internet site

Key features

1000 drink recipes

Home bar search

Random search

Top lists

Bartender mixer videos

Ringtones

Wallpapers

Bookmarking

Forward to a friend

Case Study – Mobile Cookbook

Case Study - Cippi the farting chipmunk Vigorsol/Perfetti Awards Agency: BBH Client: Perfetti van Melle Best use of mobile – BIMA awards 2007 Immature application of the year award - 2007 Mobile agency of the years – Mobile Marketing Awards Result : The number of downloads from e.cippi.net and viral networks by far exceeded all expectations. The application was launched on the 21 st of June 2007 in Italy and has counted over quarter of a million downloads so far with about 80% being through viral recommendations and communities. In addition to this over 100.000 ringtones, video tones and animations have been downloaded through the links in the application.

Awards

Agency: BBH

Client: Perfetti van Melle

Best use of mobile – BIMA awards 2007

Immature application of the year award - 2007

Mobile agency of the years – Mobile Marketing Awards

Result :

The number of downloads from e.cippi.net and viral networks by far exceeded all expectations. The application was launched on the 21 st of June 2007 in Italy and has counted over quarter of a million downloads so far with about 80% being through viral recommendations and communities. In addition to this over 100.000 ringtones, video tones and animations have been downloaded through the links in the application.

Case Study – Lynx / Unilever Awards Lynx “ Get in there” campaign Agency: BBH Mobile Marketing Team Client: Unilever Best use of content in mobile marketing - Mobile Marketing awards 2008 Best brand building in mobile marketing - Mobile Marketing awards 2008 Yellow pencil for Mobile Marketing - D & AD Awards 2008 Nominated for another 5 awards including the Mobile Entertainment Forum Awards (Meffy)

More screenshots from projects Paramount - Disturbia Vodafone Champions League Farting Chipmunk Nicotext Microbooks Idol Manager 2007 Cadbury - Stimorol Playahead (2nd largest online community in Scandinavia) Mobile Coupons, Swe

Ideas for WCRS brands Some ideas to inspire! Why no create a fun downloadable Kinder widget where each month you get a new surprise to your phone, just like with the Kinder eggs. Why not let the monthly surprise be a fun viral game or a quiz with a competition ! This could be promoted via mobile banner ads. Promote launches of models via: Mobile sites where you can book your test drive A fun application which demonstrates the car in a virtual showroom Promoted via mobile banner ads or in print where you could place a short code. .

Some ideas to inspire!

Why no create a fun downloadable Kinder widget where each month you get a new surprise to your phone, just like with the Kinder eggs. Why not let the monthly surprise be a fun viral game or a quiz with a competition ! This could be promoted via mobile banner ads.

Promote launches of models via:

Mobile sites where you can book your test drive

A fun application which demonstrates the car in a virtual showroom

Promoted via mobile banner ads or in print where you could place a short code.

Adidas Mobile Application Concept Screenshots: The user starts up the application from the handset menu under applications by clicking on ”Adidas Coach”. The login allows synchronisation with the web Training service Example the Training menu (First time this would actually be a startup wizard) Example of pace calculator – will then include some graphical . Setting the Schedule. 1 2 3 4

Screenshots:

The user starts up the application from the handset menu under applications by clicking on ”Adidas Coach”. The login allows synchronisation with the web Training service

Example the Training menu (First time this would actually be a startup wizard)

Example of pace calculator – will then include some graphical .

Setting the Schedule.

Adidas Mobile Application Concept 5 6 Screenshots: Setting the schedule – choosing All set to go...

Screenshots:

Setting the schedule – choosing

All set to go...

Thank you for taking time to explore a new and revolutionary way of delivery mobile services. For more information, please contact: Christine Linder E-mail: cl@goldengekko.com Mobile: +34663306379

Thank you for taking time to explore a new and revolutionary way of delivery mobile services.

For more information, please contact:

Christine Linder E-mail: cl@goldengekko.com Mobile: +34663306379

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Digital Jam 1 - Golden Gecko pt3/3.mov - YouTube

Golden Gekko (the mobile marketing agency) takes us through some of their recent mobile appliations (including ones for Lynx/ Axe, Cadbury's ...
Read more

Digital Jam 1 - Golden Gecko pt1/3.mov - YouTube

Golden Gekko (the mobile marketing agency) takes us through some of their recent mobile appliations (including one for Absolute Vodka). This is ...
Read more

Digital Jam 1 - Golden Gecko pt1/3.mov - Video Dailymotion

Digital Jam 1 - Golden Gecko pt1/3.mov. Sign Up / Sign In * Upload. Create an account or sign in for a tailor-made video experience. Sign Up ...
Read more

David Cristian Gheorghita | LinkedIn

... helping professionals like David Cristian Gheorghita discover ... Golden Gekko is one of ... I had the opportunity to attend an Innovation Jam ...
Read more

Press Archive - DMI - DMI - The First Integrated, End-to ...

Golden Gekko, a Digital Management, Inc. (DMI) Company, ... Digital Management, Inc. (DMI) has completed the acquisition of Golden Gekko, ...
Read more

Gecko - Wikipedia, the free encyclopedia

The New Latin gekko and ... but this is a misnomer and is properly called digital hyperextension. Gecko toes can ... the gold dust day gecko, ...
Read more

Wall Street (1987) - Quotes - IMDb

Wall Street (1987) Quotes on ... Gordon Gekko: The richest one ... Money never sleeps, pal. Just made 800,000 in Hong Kong gold. It's been wired to you ...
Read more

PBS / Wired Science - PBS: Public Broadcasting Service

Moved Permanently. The document has moved here.
Read more

Gordon Gekko - Wikipedia, the free encyclopedia

Gordon Gekko is a fictional character in the 1987 film Wall Street and its 2010 sequel Wall Street: Money Never Sleeps, both directed by Oliver Stone ...
Read more