Digital Influence on New Car Purchasers - IAB Study

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Information about Digital Influence on New Car Purchasers - IAB Study
Automotive

Published on March 3, 2014

Author: JodyLeon

Source: slideshare.net

Description

The IAB's study on the digital influence of those considering purchasing a new car...

Sample Sizes • Prosper Insights & Analytics Annual Media Behaviors & Influence™ (MBI) Study • 19,774 Adults 18+ representative of the general US population • Prosper Insights & Analytics Monthly Consumer Survey as conducted online in Nov. 2013 and included Auto Intenders • 6201 Adults 18+ representative of the general US 18+ population

Young Male Parents Married Professional African American Hispanic Asian Southerner

14% of US Adults Over 18 (or 34 Million Americans) Are Planning to Buy an Auto in the Next 6 Months Half Plan to Buy New One-Third will Buy Used 16% are Unsure Nearly Two-Thirds Will Buy a Car 1 in 4 an SUV, 2 in 5 a Truck and 1 in 10 a Minivan or Cross-Over (cross between SUV and Car)

12% of US Adults Over 18 Bought a Vehicle in the Past 6 Months 57% Bought New One-Third Bought Used Half Bought a Car 1 in 4 an SUV and 1 in 10 Bought a Truck

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