Published on February 17, 2014
Digital inclusion in Cambridgeshire 15th January 2014 Rebecca Morgan and Liz Stevenson
Background Over a decade of experience working on digital inclusion initiatives Externally funded by UK and EU funding streams State of play in Cambridgeshire Three key principles: Access Skills Motivation
Participation 100 90 80 70 60 50 40 30 20 10 0 % not online Next generation user • Entering long tail of adoption, 4 million households without Internet access: – 59% said they 'did not need it‘ – 20% indicated lack of computer skills – 12% equipment & access costs. • Growing pattern of access ‘anywhere at anytime’. • New, growing digital divide between next generation users and those who are not Source: Office for National Statistics “Internet Access - Households and Individuals, 2013” (UK households from 1998 to 2004. Great Britain households from 2005 to 2013.)
Digital and social exclusion • Map exclusion ‘as is’ using ESD Toolkit heat map data • Repeat for SFBB roll-out to identify remaining hot spots • Digital inclusion activities targeted at excluded demographics – elderly, disability, low income. • Place-based approaches Source: ESD-Toolkit ‘Digital and Social Exclusion’ 2012
Evolution and innovation… Access ICT Learning Centres 20002002 CCN 2002-2011 CPSN 2011-2018 SFBB & SCCP 2013-2015 Skills Beacon Council for Social Inclusion through ICT in 2003/4 UKOnline Centres EU projects Motivation BVPI 157 E-Government Digital by default
Key principle: Access Community Access Points 45 locations CPSN infrastructure Wi-fi Mobile Devices Migrant communities Health visitors Bring your own device Re-cycling
Key principle: Skills • Embedding digital inclusion learning into a variety of activities • Empowering volunteers in the role of ‘digital champions’ • Individual skill development has built community capacity
Key principle: Motivation • Identifying the ‘hook’ that gets people involved • What’s in it for me? • Developing ownership of services within communities • Role of volunteers, advocates and community groups • Raising awareness of issues and helping develop new approaches • Getting ‘buy-in’ from other services • Building on existing communities of interest • What’s going on already?
Case Study 1: Community Access Points Broadband connected network established in 2001/2 Worked with District and Parish councils to identify location and need Developed role of volunteer – digital tutor/champion to aid sustainability Embedded activities and projects with a digital content/theme Gets communities together – limits isolation Provides building block for other activity Now a hub for many of the other digital projects we are involved in
Case Study 2: Cambridgeshire Community Archive Network www.ccan.co.uk • A network of 32 digital community history groups, originally funded by HLF in 2005/6 • Supporting skills to identify local history information and upload on website • Self sustaining – own volunteer steering group, technical team and PR • Self funding – each group pays £100 p.a. for web hosting and support • A hook for developing other activity and leverage for other funding opportunities • Now working as part of EU Interreg IVA project on the Great War • www.great-war.ccan.co.uk • Volunteers – community capacity building and links to schools - a hook to hang digital inclusion on
Case Study 3: Seniors Network Support (SeNS) Using technology to develop & support networks for older people tackling isolation encouraging active ageing Progression – Kindle/Tablet/social media Working with sheltered housing organisations Developing other interest groups – flower arranging, days out, local history Online book reviews and working with other Read IT groups
Case Study 4: Talk About Cambridgeshire Social media sites Working with communities to set up websites Developing skills and knowledge Providing a focus for community activities Generating activities Leading on to e-democracy Shape Your Place Interacting with service providers
A digital future • Consolidating activities to deliver the interconnected elements for a digital future. • Costs and benefits are over a broad range of both public and private organisations. • Digital exclusion elsewhere in county matters to Cambridge’s economic growth and social capital.
Interconnected elements Infrastructure, including data Supply Products & content Skills & capability Digital Economy Business Demand Households Public service • Increase the availability of fast connectivity • Encourage SMEs to optimise their use of digital technologies • Support those not (or rarely) online & increase digital literacy • Increase take-up of faster connections • Establish Cambridgeshire as a place to test and innovate
• What digital opportunities can enhance participation: social media, future Internet, mobile… ? • What cross-sector solutions – bridging the built environment, ICT, energy, transport & mobility and big data – can be created for sustainable, digital places?
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