Digital Identities -- Tufts University EXP-50-CS Spring 2014, Social Media -- Lecture 2

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Social Media

Published on March 3, 2014

Author: jlittlew

Source: slideshare.net

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Lecture 2 from Tufts University EXP-50-CS "Social Media: Participatory Culture and Content Creation in Society." View more at www.exp50.com or contact @j_littlewood on Twitter.

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EXP-50-CS CLASS #2, 1/29/14 D I G I TA L I D E N T I T I E S TUFTS UNIVERSITY JESSE LITTLEWOOD A B O U T. M E / J E S S E . L I T T L E W O O D @J_LITTLEWOOD

AGENDA • Twitter • How To & Tips • Links and Discussion • Social Network Sites: Definition, History and Scholarship ! • Digital Identity • Making Sense of New Media • Class Administration • Lightning Talks • Next Week

#EXP50 • Get Twitter Account • Fill out Google Form • Tweet out using #exp50 • Couple of helpful tools • https://blog.twitter.com/2010/tweet-button-bookmarklet-share-links-any- page • https://bufferapp.com • What did you find interesting?

SOCIAL NETWORK SITES: DEFINITION, HISTORY, AND SCHOLARSHIP • Consistent technology features, different cultures • Draw some boundaries around “social media” and “social networking sites” • (1) Public or semi-public profile • (2) List other users & connect • (3) Traverse the list of connections

• “Network” not “Networking” • Friend networks • Some smaller/niche SNSs are designed to build connections • Rise and fall • Friendster • MySpace • What did they do right? • What did they do wrong? • What has Facebook done differently? Source: http://www.danah.org/papers/JCMCIntro.pdf

THOUGHT EXPERIMENTS: SMALL GROUPS • You are a non-profit that wants to raise high-school graduation rates. Your target audience are small, medium and large organizations already working on education, but not working together. You have a successful yearly conference you want to build on. • Existing SNS (Facebook, Twitter, Pinterest) • New semi-private SNS site

MAKING SENSE OF NEW MEDIA • Places social media in the context of history of personal communication technology • Societal responses • Perspectives to consider throughout this class

B AY M , C O N T I N U N E D • Messages we use about technology are reflective • Four major approaches: • Determinism • Social Construction • Social Shaping • Domestication

https://www.youtube.com/watch?v=ioVMoeCbrig (Super Bowl 2007) –MCI AD, 1997

B AY M , C O N T I N U N E D • Messages we use about technology are reflective • Four major approaches: • Determinism • Social Construction • Social Shaping • Domestication

DISCUSSION • What is the approach have you seen the most of? • From your family, from media, from technology evangelists? • Which narratives about social media do you identify with?

D I G I TA L I D E N T I T Y • In the beginning, it was just “the internet”…

W H AT I S I D E N T I T Y • Individuality and/or group affiliations • Self -> World • Biological determination? • Technical term in IT/security? • Constructed • Who we think we are Source: http://facinghistoryandourselvesmhs.wikispaces.com/Unit+1+-+Identity

D I G I TA L IDENTITIES • Not the technical term • 10010101001010101 • Data collected from us and from others • Profile • Photos, text, video • Metadata • Location, date and time • Relationships • Constructed by an algorithm as much as by ourselves Is Facebook’s “Year in Review” an accurate portrait of my year?

DANAH BOYD • Always-on lifestyle • “Online is always just around the corner” • Ecosystem • Virtual reality is tired, augmented reality is wired Credit: James Duncan Davidson/O'Reilly Media, Inc. Source: http://www.flickr.com/photos/x180/49880384/in/set-1076331/

BREAK-OUT GROUPS • Do you consider yourself “always on?” ! • Is here such a thing as being “too connected?” ! • Where do you draw the line?

“What I'm seeing is a generation that says consistently, 'I would rather text than make a telephone call.' Why? It's less risky. I can just get the information out there. I don't have to get all involved; it's more efficient. I would rather text than see somebody face to face.” –SHERRY TURKLE http://www.ted.com/talks/sherry_turkle_alone_together.html

• Context • Increase in solitary living • Decrease in confidants • Bowling Alone • “Passive consumption” vs. “composed communication” • What do you do? • What would Baym say? • What would boyd say?

• The more digitally connected we become, the more distant and superficial our offline relationships are. True? • A lot of online conversation is “meaningless babble.” True? • What is your experience like?

CLASS ADMIN • Lightning talks • Next week’s class • Etc

L I G H T N I N G TA L K S • A brief, seven minute presentation on a specific example of social media that describes it, analyzes it, and critiques it. • Live demo, slides or still images (4-5 recommended) • Based on the topic we are discussing that week • Starts week after next! Details and lottery will be posted on Trunk.

NEXT WEEK: SOCIAL NETWORKS AND SOCIAL MEDIA COMMUNITIES ! • Technological affordances: design and technology shape behavior. • Community norms. • Islands, or a global village?

NEXT WEEK: SOCIAL NETWORKS AND SOCIAL MEDIA COMMUNITIES • Reading: • McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw Hill, 1964. pp. 3-11 • Norman, Donald. The Design of Everyday Things. Chapter 1, The Psychopathology of Everyday Things. Pp. 1-33. • Kendall, Lori. Community and the Internet. The Handbook of Internet Studies. Ed. Mia Consalvo and Charles Ess. Oxford: Wiley-Blackwell, 2011. pp. 309-325 • No assignment except for Twitter

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