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Digital Fridays - Viral vs Effective

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Information about Digital Fridays - Viral vs Effective
Marketing

Published on March 5, 2014

Author: DDBsocials

Source: slideshare.net

Description

1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE

2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8

3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk

4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8

5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8

6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ

7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko

8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo

9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA

10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8

11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E

12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M

13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs
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DIGITAL FRIDAYS: VIRAL EFFECTIVE

FAVORABLE OPINION PURCHASE INTENT exposed to viral / unexposed exposed to viral / unexposed 61% 42% 47% 42%

5% more purchase intents after being exposed to viral

ABX advertising benchmark index

ABX communicate a message create awareness call-to-action brand reputation

? Viewers who laughed at the ribald humor often didn't recall what was being advertised.

| EFFE CTIVE |

Subway Training ABX = 139,5

Subway Training http://www.youtube.com/watch?v=It9QyRijZUE

Philadelphia Cheesecake ABX = 135,7

Philadelphia Cheesecake http://www.youtube.com/watch?v=s3M63-igrj8

Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX

Ziploc Space Bags http://www.youtube.com/watch?v=icpxJYqTtlk

Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX

Dawn Saves Wildlife http://www.youtube.com/watch?v=bssOKIcwOU8

Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX

Pillsbury – Make Dinner Pop http://www.youtube.com/watch?v=CHf_fzsf3W8

| VIRA L|

Dermablend – Go Beyond The Cover 14 782 355 views

Dermablend – Go Beyond The Cover http://www.youtube.com/watch?v=9mIBKifOOQQ

Blendtec - Will it blend? 16 696 926 views

Blendtec - Will it blend? The iPad. http://www.youtube.com/watch?v=lAl28d6tbko

GoPro – Fireman saves kitten 20 286 631 views

GoPro – Fireman saves kitten http://www.youtube.com/watch?v=CjB_oVeq8Lo

Kmart – Ship My Pants 20 642 146 views

Kmart – Ship My Pants http://www.youtube.com/watch?v=I03UmJbK0lA

Pepsi Max – Test Drive 40 859 862 views

Pepsi Max – Test Drive http://www.youtube.com/watch?v=Q5mHPo2yDG8

Old Spice – Smell Like a Man 47 881 532 views

Old Spice – Smell Like a Man http://www.youtube.com/watch?v=kHCDajKs17E

Carrie - Telekinetic Coffee Shop 54 437 340 views

Carrie - Telekinetic Coffee Shop http://www.youtube.com/watch?v=VlOxlSOr3_M

Evian – Baby & Me 72 221 189 views

Evian – Baby & Me http://www.youtube.com/watch?v=pfxB5ut-KTs

Thank you 4 your attention

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