Published on March 5, 2014
DIGITAL FRIDAYS: VIRAL EFFECTIVE
FAVORABLE OPINION PURCHASE INTENT exposed to viral / unexposed exposed to viral / unexposed 61% 42% 47% 42%
5% more purchase intents after being exposed to viral
ABX advertising benchmark index
ABX communicate a message create awareness call-to-action brand reputation
? Viewers who laughed at the ribald humor often didn't recall what was being advertised.
| EFFE CTIVE |
Subway Training ABX = 139,5
Subway Training http://www.youtube.com/watch?v=It9QyRijZUE
Philadelphia Cheesecake ABX = 135,7
Philadelphia Cheesecake http://www.youtube.com/watch?v=s3M63-igrj8
Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX
Ziploc Space Bags http://www.youtube.com/watch?v=icpxJYqTtlk
Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX
Dawn Saves Wildlife http://www.youtube.com/watch?v=bssOKIcwOU8
Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX
Pillsbury – Make Dinner Pop http://www.youtube.com/watch?v=CHf_fzsf3W8
| VIRA L|
Dermablend – Go Beyond The Cover 14 782 355 views
Dermablend – Go Beyond The Cover http://www.youtube.com/watch?v=9mIBKifOOQQ
Blendtec - Will it blend? 16 696 926 views
Blendtec - Will it blend? The iPad. http://www.youtube.com/watch?v=lAl28d6tbko
GoPro – Fireman saves kitten 20 286 631 views
GoPro – Fireman saves kitten http://www.youtube.com/watch?v=CjB_oVeq8Lo
Kmart – Ship My Pants 20 642 146 views
Kmart – Ship My Pants http://www.youtube.com/watch?v=I03UmJbK0lA
Pepsi Max – Test Drive 40 859 862 views
Pepsi Max – Test Drive http://www.youtube.com/watch?v=Q5mHPo2yDG8
Old Spice – Smell Like a Man 47 881 532 views
Old Spice – Smell Like a Man http://www.youtube.com/watch?v=kHCDajKs17E
Carrie - Telekinetic Coffee Shop 54 437 340 views
Carrie - Telekinetic Coffee Shop http://www.youtube.com/watch?v=VlOxlSOr3_M
Evian – Baby & Me 72 221 189 views
Evian – Baby & Me http://www.youtube.com/watch?v=pfxB5ut-KTs
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