Digital Fridays - Viral vs Effective

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Information about Digital Fridays - Viral vs Effective

Published on March 5, 2014

Author: DDBsocials



1. Subway Training -

2. Philadelphia Cheesecake -

3. Ziploc Space Bags -

4. Dawn Saves Wildlife -

5. Pillsbury Make Dinner Pop -

6. Dermablend Go Beyond The Cover -

7. Blendtec Will It Blend -

8. GoPro Fireman saves kitten -

9. Kmart Ship My Pants -

10. Pepsi Max Test Drive -

11. Old Spice Smell Like a Man -

12. Carrie Telekinetic Coffee Shop -

13. Evian Baby & Me -


FAVORABLE OPINION PURCHASE INTENT exposed to viral / unexposed exposed to viral / unexposed 61% 42% 47% 42%

5% more purchase intents after being exposed to viral

ABX advertising benchmark index

ABX communicate a message create awareness call-to-action brand reputation

? Viewers who laughed at the ribald humor often didn't recall what was being advertised.


Subway Training ABX = 139,5

Subway Training

Philadelphia Cheesecake ABX = 135,7

Philadelphia Cheesecake

Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX

Ziploc Space Bags

Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX

Dawn Saves Wildlife

Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX

Pillsbury – Make Dinner Pop


Dermablend – Go Beyond The Cover 14 782 355 views

Dermablend – Go Beyond The Cover

Blendtec - Will it blend? 16 696 926 views

Blendtec - Will it blend? The iPad.

GoPro – Fireman saves kitten 20 286 631 views

GoPro – Fireman saves kitten

Kmart – Ship My Pants 20 642 146 views

Kmart – Ship My Pants

Pepsi Max – Test Drive 40 859 862 views

Pepsi Max – Test Drive

Old Spice – Smell Like a Man 47 881 532 views

Old Spice – Smell Like a Man

Carrie - Telekinetic Coffee Shop 54 437 340 views

Carrie - Telekinetic Coffee Shop

Evian – Baby & Me 72 221 189 views

Evian – Baby & Me

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