Digital Fridays - Social Traveling

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Information about Digital Fridays - Social Traveling

Published on March 5, 2014

Author: DDBsocials



1. Keep exploring:

2. AA Know it all game:

3. KLM Meet & Seat:

4. Delta Glass bottom jet:

5. Lufthansa Blue Legends:

6. Zipcar

7. Couchsurfing the Amazing Game:

8. Google Street View #helloworld:

9. Google Street View Arctic Project:

10. AXA A dollar per like:

11. Nature Valley Trail View:

12. Corona Pole of inaccessibility:

13. Mercedes Tweet Fleet:

14. Volkswagen Smile Drive:

15. Swebus Train Switch:

16. Heineken Passport:

digital fridays: social travelling

social travelling Digital infrastructure and social media have changed the way how millions of people travel. Portals, websites and mobile applications make you discover world in a cheaper, faster and better way.

agenda •  who is the traveler 2.0? •  new ways of travelling •  marketing communication overview

keep exploring Canadian Tourism Commission asked Canadians to capture the essence of their country in short movies. The material was used in production of 2-minute spot inviting tourists from all around the worl.

1 traveler 2.0

technology people programs 2.0 culture

connected traveler lifecycle

2 new ways of travelling

new ways of travelling

plane travel In case of airlines the most important thing is to engage the consumer during the flight. People don’t have to be just „passengers” – they can form an onboard community.

know it all game v=LS5XXAq8HNI

meet & seat v=eL2lWn7oup4 glass bottom jet

blue legends v=eL2lWn7oup4

car travel Possession of a car is quite expensive these days. But for most of the time we drive alone or we leave the vehicle intact. Can it be changed?

carpooling Also: carpool, car-sharing, ride-sharing, lift-sharing or covoiturage. Form of travel in which you share the car with other.

carpooling Drivers and passengers who carpool share the cost of the ride, which consist of fuel costs, parking fees, highway fees or car rental. Carpooling is also considered to be environmental friendly.

carpooling in Poland

what’s next with hitchhiking?

carsharing System of a mutual use of personal cars. Cars are rented by companies (corporate model) or by private intermediaries (peer-to-peer model).

zipcar v=BNhQYXChFBM

accommodation Social media allowed the creation of a completely new kind of accommodation, where you not only spend the night, but also meet new people and get to know more about the place you visit.

couch surfing?

couchsurfing website was created in 2002. One can there offer free accommodation or find other users offering it in their homes or apartaments in any part of the world. Every user decides whether he accepts the request.

couchsurfing philosphy

couchsurfing around the world New York Amsterdam

travel from home No time for a travel abroad? Not a problem. Contemporary services enable you to see the world while sitting in front of your computer or tablet.

google street view In May 2007 Google Maps introduced Street View – a panoramic, a 360 views for San Francisco, Las Vegas, Denver, Miami and New York, filmed with a camera mounted on a car.

#helloworld v=SuiEmxDklKw

artic project v=BdlUAJi-8Ic

3 marketing communication overview

a dollar per like nature valley trail view

pole of inaccessibility

tweet fleet

smile drive

swebus train switch v=L5d2waCJy9g

heineken passport v=1jponFXRHNM

the end

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