Published on March 5, 2014
digital fridays: social travelling
social travelling Digital infrastructure and social media have changed the way how millions of people travel. Portals, websites and mobile applications make you discover world in a cheaper, faster and better way.
agenda • who is the traveler 2.0? • new ways of travelling • marketing communication overview
keep exploring Canadian Tourism Commission asked Canadians to capture the essence of their country in short movies. The material was used in production of 2-minute spot inviting tourists from all around the worl.
1 traveler 2.0
technology people programs 2.0 culture
connected traveler lifecycle
2 new ways of travelling
new ways of travelling
plane travel In case of airlines the most important thing is to engage the consumer during the flight. People don’t have to be just „passengers” – they can form an onboard community.
know it all game http://www.youtube.com/watch? v=LS5XXAq8HNI
meet & seat http://www.youtube.com/watch? v=eL2lWn7oup4
http://www.youtube.com/watch?v=Gh8029mlQU glass bottom jet
blue legends http://www.youtube.com/watch? v=eL2lWn7oup4
car travel Possession of a car is quite expensive these days. But for most of the time we drive alone or we leave the vehicle intact. Can it be changed?
carpooling Also: carpool, car-sharing, ride-sharing, lift-sharing or covoiturage. Form of travel in which you share the car with other.
carpooling Drivers and passengers who carpool share the cost of the ride, which consist of fuel costs, parking fees, highway fees or car rental. Carpooling is also considered to be environmental friendly.
carpooling in Poland
what’s next with hitchhiking?
carsharing System of a mutual use of personal cars. Cars are rented by companies (corporate model) or by private intermediaries (peer-to-peer model).
zipcar http://www.youtube.com/watch? v=BNhQYXChFBM
accommodation Social media allowed the creation of a completely new kind of accommodation, where you not only spend the night, but also meet new people and get to know more about the place you visit.
couchsurfing Couchsurfing.org website was created in 2002. One can there offer free accommodation or find other users offering it in their homes or apartaments in any part of the world. Every user decides whether he accepts the request.
couchsurfing philosphy http://www.youtube.com/watch?v=TKaXw7Njv4
couchsurfing around the world New York Amsterdam
travel from home No time for a travel abroad? Not a problem. Contemporary services enable you to see the world while sitting in front of your computer or tablet.
google street view In May 2007 Google Maps introduced Street View – a panoramic, a 360 views for San Francisco, Las Vegas, Denver, Miami and New York, filmed with a camera mounted on a car.
#helloworld http://www.youtube.com/watch? v=SuiEmxDklKw
artic project http://www.youtube.com/watch? v=BdlUAJi-8Ic
3 marketing communication overview
a dollar per like http://www.youtube.com/watch?v=YVBKlSia6fY
http://www.youtube.com/watch?v=MqZ5DYEMhQ nature valley trail view
pole of inaccessibility http://vimeo.com/40602071
tweet fleet http://www.youtube.com/watch?v=eX-iYHZUg0
smile drive http://www.youtube.com/watch?v=ImFYlSkCSM
swebus train switch http://www.youtube.com/watch? v=L5d2waCJy9g
heineken passport http://www.youtube.com/watch? v=1jponFXRHNM
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