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Digital Fridays - Social Party

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Information about Digital Fridays - Social Party
Marketing

Published on March 5, 2014

Author: DDBsocials

Source: slideshare.net

Description

1. Heineken – The Invite
http://vimeo.com/23215772

2. Budweiser – The Buddy Cup
http://www.youtube.com/watch?v=eHkWpi33iJE

3. Harry's - Bottle Message
http://www.youtube.com/watch?v=Dj_OC00qgUQ

4. Heineken – The Ignite
http://www.youtube.com/watch?v=Bv0SiX_yzws

5. Nokia – Mix Party
https://www.youtube.com/watch?v=g83HmoDc9Js

6. Perrier – Secret Place
http://www.youtube.com/watch?v=CBpHfLPXEcw

7. MTV – Gif Me More Party
http://vimeo.com/64910796

8. Coca Cola – Village [RFID]
http://www.youtube.com/watch?v=SSZ9v8oUaRY

9. Festiwal Bonnaroo [RFID]
http://www.youtube.com/watch?v=tY_jQ1yyK7g

10. Vodafone – Raise Your Game [RFID]
http://www.youtube.com/watch?v=GuwadDAB0L8
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DIGITAL FRIDAYS social party

PARTIES THEN

PARTIES NOW

TO FIGHT WITH IT...

... OR TO USE IT?

Case Study - make it social

heineken the invite vimeo: http://vimeo.com/23215772

heineken the invite

budweiser the buddy cup youtube: http://www.youtube.com/watch?v=eHkWpi33iJE

budweiser the buddy cup

harry’s bottle message youtube: http://www.youtube.com/watch?v=Dj_OC00qgUQ

harry’s bottle message

Case Study - enhance experience

heineken ignite youtube: http://www.youtube.com/watch?v=Bv0SiX_yzws

heineken ignite

nokia mix party youtube: https://www.youtube.com/watch?v=g83HmoDc9Js

nokia mix party

Case Study - online party

perrier secret place youtube: http://www.youtube.com/watch?v=CBpHfLPXEcw

perrier secret place

mtv mobile gif me more party vimeo: http://vimeo.com/64910796

mtv mobile gif me more party

RFID Radio FREQUENCY identification

EVENT SOCIAL MEDIA

? HOW DOES IT LOOK LIKE IN REALITY

BUZZ

EVENT THEN EVENT NOW

? HOW DO WE CREATE THE MESSAGE LIKE CHECK-IN WHAT CHANNELS DO WE USE? PHOTO

Case Study - rfid

coca cola village youtube: http://www.youtube.com/watch?v=SSZ9v8oUaRY

coca cola village

bonnaroo FESTIVAL youtube: http://www.youtube.com/watch?v=tY_jQ1yyK7g

bonnaroo FESTIVAL

vodafone raise your game youtube: http://www.youtube.com/watch?v=GuwadDAB0L8

vodafone raise your game

maximus snow storm loCATION: FranCE/sWITZERLAND SYSTEM ELEMENTS: Like, Photo, check-in NUMBER OF GUESTS: 4500 DURATION: 5 mONTHS NUMBER OF REGISTRATIONS: 2249 NUMBER OF INTERACTIONS: 5560 POTENTIAL REACH: 1 026 815

maximus snow storm

The wildest night party 2013 LOCATION: warsaw SYSTEM ELEMENTS: LiVE STREAM, Photo, check-in, LIVE CAMERA NUMBER OF GUESTS: 4200 DURATION: ONE NIGHT NUMBER OF REGISTRATIONS: 3938 NUMBER OF INTERACTIONS: 6385 POTENTIAL REACH: 1 490 146

The wildest night party 2013

The END

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