Digital Fridays - Digital Coupons

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Information about Digital Fridays - Digital Coupons
Marketing

Published on March 5, 2014

Author: DDBsocials

Source: slideshare.net

Description

1. Meat Pack – http://vimeo.com/44351185

2. Run for Rashers – http://vimeo.com/64751900

3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS]

4. Toyota Adventure App – http://vimeo.com/35214559

5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE

6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS]

7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS]

8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS]

10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0

11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861

12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk

13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s

14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw

15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8

16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw

17. Big Bold Grolsch – http://vimeo.com/46765925

digital fridays: digital coupons

discount coupon In XX-th century the Holy Grail of marketing and the favorite hobby of housewives. But the real boom for coupons is yet to come. Digital, mobile and group discounts are getting more and more popular

price discrimination Coupons are an example of price discrimination, that is offering the same product with different. If our target group is sensitive to price changes, then thanks to even small discounts we can significantly increase sales and profit.

1887: the birth of coupons and first free of charge CocaCola 11901: first printed coupon for Grape-Nuts worth 1 cent 1930: coupon boom in times of Great Depression 1965: half of household goods’ brands use coupons 1965: 65% of Americans have redeemed coupons 1980: coupons in magazines and daily press 1990: first downloaded coupons through Internet

digital coupons distribution & discovery social shopping mobile 1990 2008 2009

geotargeting alarm clock augmented reality wi-fi sound recognition mobile games QR codes sms

geotargeting

hi-jack app

vimeo.com/44351185

run for rashers

vimeo.com/64751900

safe driving miles

beta.canneslionsarchive.com/entries/483997/safe-driving-miles

adventure app

vimeo.com/35214559

alarm clock

anywake app

youtube.com/watch?v=2gxp-MAwWLE

yili-milk group alarm

beta.canneslionsarchive.com/entries/491848/group-alarm

sound recognition

your ads are my ads

beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads

morning start-up

beta.canneslionsarchive.com/entries/477018/morning-startup

QR codes

sunny sale

youtube.com/watch?v=EvIJfUySmY0

couple up to buckle up

vimeo.com/34140861

augmented reality

wetherspoon connect

youtube.com/watch?v=6luD358fzJk

iButterfly

youtube.com/watch?v=HAQh-_nFH-s

wi-fi

e-mart flying store

youtube.com/watch?v=qHGejSWTmvw

mobile games

snack! in the face

youtube.com/watch?v=hPIEGKWQky8

coin hunters

youtube.com/watch?v=U8_DrG0RFaw

sms (old school)

big bold grolsch

vimeo.com/46765925

the end

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