Digital Fridays - Digital Coupons

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Information about Digital Fridays - Digital Coupons

Published on March 5, 2014

Author: DDBsocials



1. Meat Pack –

2. Run for Rashers –

3. Safe Driving Miles – [CANNES LIONS]

4. Toyota Adventure App –

5. Lufthansa Anywake App –

6. Yili Milk Group Alarm – [CANNES LIONS]

7. XL Ron Your Ads Are My Ads – [CANNES LIONS]

8. Dunkin Donuts Morning Start-Up – [CANNES LIONS]

10. E-mart Sunny Sale –

11. SAS Couple Up to Buckle Up –

12. Bacardi Wetherspoon Connect –

13. iButterfly –

14. E-mart Flying Store –

15. KFC Snack in the face –

16. McDonald's Coin Hunters –

17. Big Bold Grolsch –

digital fridays: digital coupons

discount coupon In XX-th century the Holy Grail of marketing and the favorite hobby of housewives. But the real boom for coupons is yet to come. Digital, mobile and group discounts are getting more and more popular

price discrimination Coupons are an example of price discrimination, that is offering the same product with different. If our target group is sensitive to price changes, then thanks to even small discounts we can significantly increase sales and profit.

1887: the birth of coupons and first free of charge CocaCola 11901: first printed coupon for Grape-Nuts worth 1 cent 1930: coupon boom in times of Great Depression 1965: half of household goods’ brands use coupons 1965: 65% of Americans have redeemed coupons 1980: coupons in magazines and daily press 1990: first downloaded coupons through Internet

digital coupons distribution & discovery social shopping mobile 1990 2008 2009

geotargeting alarm clock augmented reality wi-fi sound recognition mobile games QR codes sms


hi-jack app

run for rashers

safe driving miles

adventure app

alarm clock

anywake app

yili-milk group alarm

sound recognition

your ads are my ads

morning start-up

QR codes

sunny sale

couple up to buckle up

augmented reality

wetherspoon connect



e-mart flying store

mobile games

snack! in the face

coin hunters

sms (old school)

big bold grolsch

the end

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