Published on March 21, 2014
How is your digital ecosystem today ?
No matter whether you are an artist,
a product designer,
or maybe you have your own business,
or a bright idea just came up to your mind.
Just make sure you always think about integrating a digital ecosystem in your strategy because if you don’t have any … you won’t make it
How can I determine the digital ecosystem for my business strategy ?
Step 1 > a responsive website consider your website as a headquarter for your digital ecosystem make sure that mobile users easily can access and read your information by creating a responsive website
Step 2 > (big) data marketing start catching customer data and build out a data base allowing you to fine-tune your audience when - sending out newsletters and tailor made offers - displaying customized content
Step 3 > social media set up a social media plan depending on: - your type of business or brand - your business targets
Step 4 > crosschannel marketing create traffic between all your offline en online business activities
Step 5 > content is king related articles, music, images, movies, infographics, reports, … Content is the 02 for your digital ecosystem
Step 6 > content is king … when shared ! Like hapiness is only real when shared
Previous steps are the main pilars for your digital ecosystem now, let’s have a look how it works
Your potential customers are out here
Push and pull them by deploying your digital ecosystem
As you can see, these customers will become part of your digital ecosystem like for example Robert
who’s just discovered the offer you have been promoting on your facebook company page. He’ll certainly contact you or buy it from your webshop.
Make all your Roberts (or Rita’s) stay, keep them happy. They’ll become the best ambassadors for your business or brand. So, a digital ecosystem ? Yes for sure.
Please do not hesitate using, sharing or commen3ng this document. Feel free to contact or follow me on social media. #life is good, Tom Sweetlove For Tom Sweetlove bvba, Digital Marke5ng Agency “Connec'ng your business”
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