Digital Ecosystem

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Information about Digital Ecosystem

Published on March 21, 2014

Author: TomSweetlove



Make sure you always think about integrating a digital ecosystem in your strategy because if you don't have any, you won't make it.

How is your digital ecosystem today ?

No matter whether you are an artist,

a product designer,

or maybe you have your own business,

or a bright idea just came up to your mind.

Just make sure you always think about integrating a digital ecosystem in your strategy because if you don’t have any … you won’t make it

How can I determine the digital ecosystem for my business strategy ?

Step 1 > a responsive website consider your website as a headquarter for your digital ecosystem make sure that mobile users easily can access and read your information by creating a responsive website

Step 2 > (big) data marketing start catching customer data and build out a data base allowing you to fine-tune your audience when - sending out newsletters and tailor made offers - displaying customized content

Step 3 > social media set up a social media plan depending on: - your type of business or brand - your business targets

Step 4 > crosschannel marketing create traffic between all your offline en online business activities

Step 5 > content is king related articles, music, images, movies, infographics, reports, … Content is the 02 for your digital ecosystem

Step 6 > content is king … when shared ! Like hapiness is only real when shared

Previous steps are the main pilars for your digital ecosystem now, let’s have a look how it works

Your potential customers are out here

Push and pull them by deploying your digital ecosystem

As you can see, these customers will become part of your digital ecosystem like for example Robert

who’s just discovered the offer you have been promoting on your facebook company page. He’ll certainly contact you or buy it from your webshop.

Make all your Roberts (or Rita’s) stay, keep them happy. They’ll become the best ambassadors for your business or brand. So, a digital ecosystem ? Yes for sure.

Please  do  not  hesitate  using,  sharing  or   commen3ng  this  document.    Feel  free  to   contact  or  follow  me  on  social  media.    #life  is  good,     Tom  Sweetlove             For  Tom  Sweetlove  bvba,     Digital  Marke5ng  Agency             “Connec'ng  your  business”  

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