Digital Ecosystem

50 %
50 %
Information about Digital Ecosystem
Marketing

Published on March 21, 2014

Author: TomSweetlove

Source: slideshare.net

Description

Make sure you always think about integrating a digital ecosystem in your strategy because if you don't have any, you won't make it.

How is your digital ecosystem today ?

No matter whether you are an artist,

a product designer,

or maybe you have your own business,

or a bright idea just came up to your mind.

Just make sure you always think about integrating a digital ecosystem in your strategy because if you don’t have any … you won’t make it

How can I determine the digital ecosystem for my business strategy ?

Step 1 > a responsive website consider your website as a headquarter for your digital ecosystem make sure that mobile users easily can access and read your information by creating a responsive website

Step 2 > (big) data marketing start catching customer data and build out a data base allowing you to fine-tune your audience when - sending out newsletters and tailor made offers - displaying customized content

Step 3 > social media set up a social media plan depending on: - your type of business or brand - your business targets

Step 4 > crosschannel marketing create traffic between all your offline en online business activities

Step 5 > content is king related articles, music, images, movies, infographics, reports, … Content is the 02 for your digital ecosystem

Step 6 > content is king … when shared ! Like hapiness is only real when shared

Previous steps are the main pilars for your digital ecosystem now, let’s have a look how it works

Your potential customers are out here

Push and pull them by deploying your digital ecosystem

As you can see, these customers will become part of your digital ecosystem like for example Robert

who’s just discovered the offer you have been promoting on your facebook company page. He’ll certainly contact you or buy it from your webshop.

Make all your Roberts (or Rita’s) stay, keep them happy. They’ll become the best ambassadors for your business or brand. So, a digital ecosystem ? Yes for sure.

Please  do  not  hesitate  using,  sharing  or   commen3ng  this  document.    Feel  free  to   contact  or  follow  me  on  social  media.    #life  is  good,     Tom  Sweetlove             For  Tom  Sweetlove  bvba,     Digital  Marke5ng  Agency             “Connec'ng  your  business”  

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Digital ecosystem - Wikipedia, the free encyclopedia

Digital Business Ecosystem. The metaphor of Digital Business Ecosystem was proposed to describe a self-organizing business community that relied on ...
Read more

Technologies for Digital Ecosystems - Innovation ...

Digital Ecosystem for eBusiness and Local development - Reference Pages
Read more

Infonova - Digital Ecosystem Management

Digital Ecosystem Management. Simon Torrance, Senior Advisor Digital Innovation, BearingPoint, discusses Digital Ecosystem Management as the new way for ...
Read more

Digital Ecosystem - Digital Jersey

DIGITAL ECOSYSTEM. The purpose of Digital Jersey is to act as the accelerator for Jersey’s digital economy and a digitally enabled society. DIGITAL ECONOMY
Read more

R6 – DIE DIGITAL ECOSYSTEM MANAGEMENT PLATTFORM - Infonova

R6 – DIE DIGITAL ECOSYSTEM MANAGEMENT PLATTFORM. R6 ermöglicht Ihr optimiertes und kundenorientiertes Business
Read more

Digital Ecosystem | VitosBee Topic Server: Auskunfts ...

Let us go for large digital knowledge gardens, each digital ecosystem for specified topics, for collaborative volunteer research, monitoring and sharing.
Read more

Digital Ecosystem

Digital Ecosystem for eBusiness and Local development - Reference Pages ... - Technologies for Digital Ecosystems - Supporting Regional Growth and Innovation
Read more

Digital ecosystems: A framework for online business ...

The digital ecosystem for a business is a mix of touchpoints, people, and supporting elements.
Read more

About - hy! - The Digital Ecosystem

The Digital Ecosystem. At the core of the hy! is the belief that strategically connecting selected startups, corporations, and investors allows for ...
Read more

The Rise Of Digital Ecosystems In The "We Economy" - Forbes

CIO Network. Insights and ideas for technology leaders. full bio → Opinions expressed by Forbes Contributors are their own.
Read more