Digital DNA - Concept & Definition

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Information about Digital DNA - Concept & Definition

Published on May 23, 2015

Author: fadore


1. São Paulo & London May 2015 Fabricio Dore Digital DNAConcept & Definiton

2. 10% of the world’s photos were taken in the last 45 days. Source: Future of the Latam Banking Experience, Brett King, 2014.

3. 79 million #selfie on Instagram. (Even the Pope). Source: (2014)

4. 76% of all mobile phones in Brazil are smartphones. Source: IDC (2014)

5. 58% of CEOs still think Digital is a major challenge. Fonte: (2015)

6. A short bio.

7. UFRJ, Umeå, IDEO, Itaú, Huge.

8. Foto no hospital

9. Foto no hospital

10. Foto da ford

11. Agenda. 1 Analog vs Digital Companies. 2 Digital DNA. 3 Transforming a Bank.

12. Analog vs Digital Companies.

13. Analog

14. IKEA Retail

15. HSBC Financial Services

16. Hertz Mobility

17. P&G Consumer Products

18. Fonte: $19.22 ($18.26) Amazon $19.22 ($18.26) Target $19.99 P&G eStore

19. Sainsburys Supermarket

20. “The grocery retailers are feeling the heat from British consumers switching from a weekly shop in a supermarket to smaller shopping trips across supermarkets, convenience stores and online.” Source:

21. Natura, Abril, Itaú, Folha de São Paulo, NYT, New Jersey Transit, BMW, Novartis, Bayer CropScience, Broadway, Walmart, Staples… Companies facing the challenge.

22. Retail, Financial Services, Mobility, Consumer Products, Supermarket, Hospitality, Pharma… Industries affected.

23. Digital

24. 44 Characteristics of a digital company. Technology as the foundation of UX and Business, Customer- centered, Real Time, Transparent, Desintermediation, Marketplace, Remove Friction, Rethink the Entire Experience, Mobile First.

25. Digital DNA.

26. It’s much more than having an app.

27. It’s much more than having a marketing campaign about Digital. 47

28. It’s about technology: Data, Back-end, Front-end. 48

29. It’s about the connection of strategy and execution. 49

30. Digital DNA is the combination of organizational, human and technological factors that make-up a Digital Company.

31. 51 5 Elements of the Digital DNA Organizational Design 1 People Management Leadership Technology Platform User Experience 5432

32. Organizational Design Distributed decision making and responsibilities in flexible org structures. 1 1

33. “Research shows that every time the size of a city doubles, innovation or productivity per resident increases by 15 percent. But when companies get bigger, innovation or productivity per employee generally goes down. So we're trying to figure out how to structure Zappos more like a city, and less like a bureaucratic corporation. In a city, people and businesses are self-organizing. We're trying to do the same thing by switching from a normal hierarchical structure to a system called Holacracy, which enables employees to act more like entrepreneurs and self-direct their work instead of reporting to a manager who tells them what to do.” – Tony Hsieh, CEO da Zappos Fonte: Holacracy

34. Lean Startup (as team building) “Within companies the power has shifted as well. Individuals and small teams can have a massive impact.” - Eric Schmidt, ex-CEO Google

35. People Management Recruiting, evaluation, development and retention of Smart Creatives*. 1 2

36. “They are intellectually versatile, typically combining technical depth with business savvy and creative flair.” How Google Works: Smart Creatives.

37. Leadership Distributed, based on inspiration, influence and mentorship. 1 3

38. Fonte: HBR: IDEO’s culture of helping.

39. Technology Platform Is the foundation to deliver and create value. Technology is strategy. 1 4

40. User Experience The power is on the customer’s hands. 1 5

41. Transparent: Audible

42. Control:

43. Friction-less: 99Taxis

44. Smart: Nest

45. Simple: Moven

46. Transforming a bank.

47. Biggest transformation in financial services in the last 4000 years.

48. 32% bank’s revenues will be at risk by 2020. Source: Accenture (2014)

49. Millennials are questioning the role of banks. 71% Prefer to go to the dentist instead of their banks. 33% Believe they don’t need a bank for anything. 73% Would prefer to bank with Google, Amazon, etc. Source: (2014)

50. Customers are already digital. Source: Itaú (2014) 74 70 62 58 57 47 42 26 30 38 42 43 53 58 2008 2009 2010 2011 2012 2013 2014 % of Volume of Transactions at Itaú Unibanco (2008-2014): Canais Tradicionais (TCX, ATM, Telefone) Canais Remotos (Internet e Mobile) Where were you this day?

51. Customers know what to use social media for. 120% Source: Itaú (2014) Increase in customer service via social media.

52. 2011-2015 Head of Digital Innovation 24-37 dedicated team. +15 projects in tandem encompassing from strategy to delivery.

53. 96k FTEs 6,5mil FTEs in IT +20bi Net Income (2015, BRL)

54. Digital Channels Digital Bank

55. Site Customer-centered.

56. Mobile first.

57. Multiple digital touchpoints.

58. Transforming from inside-out.

59. Each and every business is now Digital. Even if they don’t know or don’t want to accept it.

60. Q&A

61. Obrigado! @superfab fabriciodore

#selfie presentations

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