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Digital Content Marketing Congres 2014

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Information about Digital Content Marketing Congres 2014
Technology

Published on March 14, 2014

Author: Brechtje77

Source: slideshare.net

Description

Presentation on context and user driven development for the screens of today (mobile) and the screens of the future (Glass and smartwatch).
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Digital Content Marketing Content op wearable devices Brechtje de Leij Head of Productdevelopment News

NU.nl 14 March 2014 Presentation name2

NU.nl weetjes NU.nl redactie is 24/7 live Vaste redactie in politiek Den Haag. >70% van de 1 miljard PV/maand is mobiel. Breaking nieuws gaat naar >4,2 miljoen devices. Per dag bereiken we 2.7 miljoen mensen. NU.nl heeft op Twitter meer dan 581.000 volgers.

Strategie NU.nl (mobiele) LEZER #1 media merk Snel Overzichtelijk #1 mobile (Als eerste) op elk scherm #1 nieuwssite Claimen domein algemene nieuws Relevantie

Relevantie – content & context

Relevantie – personaliseren

Relevantie – innoveren

Smartwatch 8 Open2Phone

Google Glass

Google Glass is.. 14-3-2014 NU.nl presentatie 201210 Bron: Raimo van der Klein. Glasseffect

Google Glass is.. 14 March 2014 Presentation name11 Bron: Raimo van der Klein. Glasseffect

14 March 2014 Presentation name12

14 March 2014 Presentation name13

Impact op media 14 March 2014 Presentation name14 Bron: Raimo van der Klein. Glasseffect

Media op Google Glass 14 March 2014 Presentation name15 Bron: Raimo van der Klein. Glasseffect

Context is king 14 March 2014 Presentation name16 Bron: Raimo van der Klein. Glasseffect

Impact op business modellen 14 March 2014 Presentation name17 Pay per gaze?

Content genereren 14 March 2014 Presentation name

14 March 2014 Presentation name19

NUfoto Glass applicatie 14 March 2014 Presentation name20

14 March 2014 Presentation name21

14 March 2014 Presentation name22

14 March 2014 Presentation name23

Future of content Content as a service 25

VRAGEN? @brechtjedeleij #nieuwnu brechtje@nu.nl

#nieuwnu presentations

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