Digital Communications: Virtual Reality or Virtual Insanity

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Information about Digital Communications: Virtual Reality or Virtual Insanity
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Published on March 18, 2014

Author: jtriphines



Why should any leader adopt digital communications? This presentation gave a brief overview to leaders of legal bar associations. Presented at the American Bar Association Bar Leadership Institute on March 14, 2014.

Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services Digital Communications: Virtual Reality or Virtual Insanity? Presenter Jamie A.Triplin, Sr. Social Media Specialist District of Columbia Bar

3 IMPORTANT VIRTUAL REALITIES 1. Digital communications does play an important role in most of our lives, but is not a panacea for everything. 2. Digital communications can never replace the relationship-building that comes from one-on-one communications. 3. It is not going away!

VIRTUAL INSANITY SHIFT IN COMMUNICATIONS Organization Stakeholders Two-Way Communications Organization Stakeholders One-Way Communications

Bar Members Law Students General Public Other Bar Leaders Law Firms Media Bar Association VIRTUAL INSANITY SHIFT IN COMMUNICATIONS Multi-Directional Communications

5 REASONS WHY YOU SHOULD BE USING DIGITAL COMMUNICATIONS 1. Establish your position of leadership with your bar association. 2. Become a thought leader within your practice area. 3. Stay up-to-date on industry news and trending/hot topics. 4. Allows you to spark conversations and build meaningful relationships with other leaders. 5. Bar members and other stakeholders are looking for you!

BEFORE ENTERING YOUR VIRTUAL REALITY… • Coordinate efforts with your Bar’s communication department or chief communications coordinator. • Determine your target audience. • Get to know various social media channels. • If you are already on social media, think about what type of user you are.

4 TYPES OF SOCIAL MEDIA USERS • Observer—Has a social media account, but is not active. Incomplete social media profile(s). Simply there to observe the social media landscape. • Participator—A member who has social media accounts and occasionally Likes, RTs, or Shares content. • Engager—Has a very active social media account. Likes, RTs, and/or shares information. Participates in online discussions and interacts with other social media users/group members. • Creator—Extremely active on social media. Likes, RTs and/or shares content. Seeks industry-related news & information and generates thought provoking content to encourage discussion. Networks with other social media users and can be found on multiple social media channels.

5 WAYS TO CREATE EFFECTIVE DIGITAL COMMUNICATIONS ACTIVITIES 1. Create a personalized content strategy & build a web presence. 2. Stick to your expertise, reinforce Bar-wide messaging, support Bar initiatives/programs, participate in group discussions/ListServs 3. Engage your audience with valuable posts, Tweets, and updates. 4. Play by the rules. 5. HUMANIZE your social media activity.

CONTACT INFORMATION Jamie A.Triplin Email: Phone: 202-737-4700 Ext. 3188 Personal Twitter: @JamieTriplin Bar Association Twitter: @DC_Bar Bar Association Facebook:

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