Published on March 18, 2014
Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services Digital Communications: Virtual Reality or Virtual Insanity? Presenter Jamie A.Triplin, Sr. Social Media Specialist District of Columbia Bar
3 IMPORTANT VIRTUAL REALITIES 1. Digital communications does play an important role in most of our lives, but is not a panacea for everything. 2. Digital communications can never replace the relationship-building that comes from one-on-one communications. 3. It is not going away!
VIRTUAL INSANITY SHIFT IN COMMUNICATIONS Organization Stakeholders Two-Way Communications Organization Stakeholders One-Way Communications
Bar Members Law Students General Public Other Bar Leaders Law Firms Media Bar Association VIRTUAL INSANITY SHIFT IN COMMUNICATIONS Multi-Directional Communications
5 REASONS WHY YOU SHOULD BE USING DIGITAL COMMUNICATIONS 1. Establish your position of leadership with your bar association. 2. Become a thought leader within your practice area. 3. Stay up-to-date on industry news and trending/hot topics. 4. Allows you to spark conversations and build meaningful relationships with other leaders. 5. Bar members and other stakeholders are looking for you!
BEFORE ENTERING YOUR VIRTUAL REALITY… • Coordinate efforts with your Bar’s communication department or chief communications coordinator. • Determine your target audience. • Get to know various social media channels. • If you are already on social media, think about what type of user you are.
4 TYPES OF SOCIAL MEDIA USERS • Observer—Has a social media account, but is not active. Incomplete social media profile(s). Simply there to observe the social media landscape. • Participator—A member who has social media accounts and occasionally Likes, RTs, or Shares content. • Engager—Has a very active social media account. Likes, RTs, and/or shares information. Participates in online discussions and interacts with other social media users/group members. • Creator—Extremely active on social media. Likes, RTs and/or shares content. Seeks industry-related news & information and generates thought provoking content to encourage discussion. Networks with other social media users and can be found on multiple social media channels.
5 WAYS TO CREATE EFFECTIVE DIGITAL COMMUNICATIONS ACTIVITIES 1. Create a personalized content strategy & build a web presence. 2. Stick to your expertise, reinforce Bar-wide messaging, support Bar initiatives/programs, participate in group discussions/ListServs 3. Engage your audience with valuable posts, Tweets, and updates. 4. Play by the rules. 5. HUMANIZE your social media activity.
CONTACT INFORMATION Jamie A.Triplin Email: firstname.lastname@example.org Phone: 202-737-4700 Ext. 3188 Personal Twitter: @JamieTriplin Bar Association Twitter: @DC_Bar Bar Association Facebook: Facebook.com/dcbarhq
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