Published on March 1, 2014
Digital citizen activism a viewpoint by Veera Juvonen, Digital Marketing Manager at Greenpeace Nordic twitter.com/veerajuvonen
Glossary • Activism is the intent to make or change history. • Digital activism is the process of using Internet-based socializing and communication techniques to create, operate and manage activism of any type. • Digital activism relies on technological competence and mobile devices.
definition Cant’ really do a presentation about anything digital without a picture of these guys, can I.
Hactivism • Computer hacking for political or social change • The nonviolent use of legal and/or illegal digital tools in pursuit of political ends
Slactivism • We live in an era where it’s easy to support a cause without doing much to help. • You don’t wanna be THAT guy, do you?
CITIZEN HACTIVISM JOURNALISM • http://www.slideshare.net/katherinefernandezblance/social-media-and-slactivism-8043652?v=qf1&b=&from_search=1
Choose your weapons • Make a power analysis • Choose your target Who is the person or the company whose opinion you must affect to create change? • Choose your channel In which social media channels are they active in? • Choose your approach How is their opinion affected?
Targeting politicians: channel • “10 phone calls from citizens is the equivalent of 10 000 mass emails” • Shy Finns, try SMS • Personalize mass emails
Targeting companies: channel • Big companies have different teams responsible of their various channels such as customer service and SoMe. • Attack from all sides is more likely to get the message through, increasing the odds of feedback being reported to the management.
Targeting anyone: channel • Engage in a public conversation (on SoMe) instead of a private one (by email or via feedback form) to get more exposure on the issue. • A quicker and a better reply guaranteed, since they are not replying only to You, but to their whole audience.
• Of approach: Which one do you think is more effective, boycott or customer feedback?
Approaching companies • If you leave something undone, no one but you will notice it - unless you tell them. TELL the company and everyone else, if you are not buying! • Companies value feedback of their existing customers, since it could affect their profit • “I love my Apple - may I please have it in green? “
Approaching politicians • Use basic human behavioral psychology, also known as common sense. • Are you more likely to do something because you are being a) told to firmly b) suggested politely? • You are talking to a person you might know, but (s)he doesn’t know you. Introduce yourself to make your opinion count. “I’m a voter... ” • Encourage the person to change his/her opinion: “I’d vote for you if...” Reward success. “Thank you for...”
Now, go out and make Slactivism a difference.
Global Voices is an international community of bloggers who report on blogs and citizen media from around the world.
Digital and Online Activism ... digital activism is where digital tools ... Essentially a form of citizen journalism for the masses, ...
Posts about activism written by Digital Citizen ... About six months ago, I wrote a post on why Twitter would not last beyond the end of 2010.
Internet activism (also known as online activism, digital ... claiming that the Internet has devalued certain currencies of activism. Citizens may ...
The Digital Citizen- A New Type Of Grassroots Activism This is first in a series of articles investigating digital citizenship and its relevance in society ...
The atmosphere of growing indignation lived in Portugal in face of austerity measures, imposed by government at the command of the troika, has served as ...
Digital Citizen. menu. Home; ... is standing trial for his social media posts and online activism. ... The Economist writes that digital technology is ...
Digital Technology ... To understand the growing anger of middle class citizens in developing countries you ... are often driven by citizen activism ...
Search the digital library by keywords, subjects and country names. ... Lessons from citizen activism in Uganda: Saving Mabira Forest. By: Bashir Twesigye.