advertisement

Digital Business in Japan_Feb 2014: Japan-Israel Business Summit, Tel Aviv

67 %
33 %
advertisement
Information about Digital Business in Japan_Feb 2014: Japan-Israel Business Summit, Tel Aviv

Published on February 15, 2014

Author: levshapiro

Source: slideshare.net

advertisement

February 9, 2014 Japan Digital: Business Culture, Mobile, Games

The Hollywood Perspective Long Duk Dong, “Sixteen Candles”

The Israeli Perspective

The Real Basis for Japanese Culture 4

Rice Farming Has Moved to the Office 5

Japan viewed by Hofstede’s 5 Dimensions - Power distance - Individualism vs collectivism - Masculinity vs femininity - Uncertainty avoidance index - Long term orientation 6

Role of the Individual Japanese Artwork Western Artwork

Japanese is Very Generational 20-30 30-40 YUTORI Generation LOST Generation Bubble Sedai and upper • Digital natives • Fear becoming oyaji • • Fast moving • • Gentle but risk averse Responsibility shy in their private lives Suffering from pension crisis • Harder to adapt to changing workplace AGE GENERATION LIFESTYLE • Fewer getting married 40-55+ 8

Japanese young people: Real = Danger LIFE HISTORY OF A 22 YEAR OLD KOBE EARTHQUAKE (5 YRS OLD) POKEMON (7 YRS OLD) MOBILE VIRTUAL SNS (13YRS OLD) EARTHQUAKE, TSUNAMI, Government Failure (21 YRS OLD) SUBWAY TERROR (4 YRS OLD) iMODE MOBILE WEB (8 YEARS OLD) BUBBLE COLLAPSE SARS EPIDEMIC (12 YEARS OLD) Self-Expression Platforms (16 YRS OLD) STAGNATION & RECESSION

Gen Y: “SOUSHOKU DANSHI” DO YOU THINK YOU ARE A “SOSHOKU DANSHI”? “Soshoku Danshi” (lit. Herbivore Men): (noun) They are men with gentle hearts. They don’t worry about being “masculine”, or greedily pursue the opposite sex. They are men that dislike being hurt and hurting others. They are Socializers. Source: Masahiro Morioka “Heisei Danshi Zukan (Guide to Men in Heisei Era)” Source: Research on 20-year-olds 2010, Macromill 10

Not a herd, but a swarm 11

YASHIMA Operation 12

Japan Operator Market Share (Jan, 2014) ■ 128 million subscriptions Softbank (25.3%) KDDI (29%) Source: Bloomberg Reports, Q3 2013 59.62 million (45.7%)

Higher iOS Share than US and growing…

The Future of Mobile?

More Likely THIS is the Future of Mobile?

THIS is the Future of Mobile 17

THIS is the Future of Mobile 18

Maybe, THIS is the Future of Mobile 19

Look to JAPAN for the Future of Mobile

Japan 1st market to near saturation • • • • • Media / Video (most popular category) Photos Shopping Lifestyle Tools Mandatory tablets in all K-12 classrooms

Japan: Networks Change Behavior Japan LTE deployments clustered in Tokyo

Say こんにちは to Phablets

Growth / decline in ad-spend by category, 2010-2012 Total Ad spend Newspaper Magazine TV Radio Digital Ads

Balloon Fishing http://www.youtube.com/watch?v=j-6jn4Qo76E

Social Gaming Market Size : $5 billion USD in 2013 2010 2011 2012 2013 Annual Market Size (unit: 100 million Yen) ¥1,064 ¥2,385 ¥3,394 ¥4,135 Market size (monthly) 89 199 283 345 ARPU (monthly) 2365 3775 4635 5510 Paying users (unit: 10,000) 375 527 610 626 Paying Ratio 10% 13% 15.5% 17% Active Users (unit: 10,000) 750 810 875 920 Active User Ratio 30% 27% 25% 23% Unique Players (unit: 10,000) 2500 3000 3500 4000 Source: UFJ Morgan Stanley

Monetization: Japan has ¼ of US Google Play downloads but highest revenues in the world Source: AppAnnie Index, Nov,

iOS: World #2 revenue despite smaller user base • DoCoMo, Japan’s largest operator, just launched iPhone in October • Japanese consumers ready to spend for mobile content • Games account for >80% of revenue in Japan App Store • Catching up to US- faster growth in Japan Source : AppAnnie Index, Nov

Japan Social Mobile Gaming Market Drivers • Carrier billing- integration of virtual wallets into games • Game friendly society and mobile-centric users • Faster mobile networks • Integration between mobile and social gaming via SNS • High disposable income, especially women gamers • Card Battle represents 70% of Top 20 on Gree & DeNA

2 Closed platforms- DeNA and Gree Source: Serkantoto.com

Japan-Only Genres: Manga based social games Bandai Namco: Gundam

Japan-Only Genres: Social RPGs

Japan-Only Genres: Social Dating/ Love Simulation

Special Genres: Social Idol Raising Games

Special Genres: Social Card Battle Games

Building a Successful Mobile Game in Japan • Focus on popular genres- RPG (21%) & Romance (18%) popular on mobile

Localized marketing with celebrities and events

Prevent abandonment with easy game-play

Target female players with genre, art & game flow

Simple, colorful and streamlined UI

Add a comment

Related pages

DLD Tel Aviv Innovation Festival 2016

DLD Tel Aviv. About; Program; Speakers; Delegations; ... 2015 2014 2013. Our Partners (2015): ... Cities Summit Tel Aviv
Read more

Summits - Calendar - The Innovation Enterprise

... Digital, Finance, & Operations ... Business Analytics Innovation Summit May 19 & 20, 2016 Chicago, USA. eCommerce Innovation Summit
Read more

TEL AVIV STARTUP CITY

TEL AVIV STARTUP CITY. ... All this makes Tel Aviv not just a global business center, ... Tel Aviv is fostering an innovative, digital and accessible ...
Read more

Business In Japan | LinkedIn

Business In Japan. Articles, experts, ... Strategic Alliance and Business Development, Marketing Solution Company, Yahoo Japan Corporation at Yahoo!
Read more

Summits - Calendar - The Innovation Enterprise

... Strategy, Innovation, Digital, Finance, & Operations ... Business Intelligence Innovation Summit November 16 & 17, 2016 Chicago, USA.
Read more

Welcome to Israel | Official site for Tourism Israel

The Israel Ministry of ... Accessible Tourism Digital ... Eilat 27°c / 81°F Jerusalem 17°c / 63°F Tel Aviv 20°c / 68°F ...
Read more

Globes English - Israel business news - Home Page

Business news and analysis from Israeli financial daily Globes, covering the economy, ... but the Tel Aviv 25 Index ended higher to make it a 1.6% rise for ...
Read more

Cybertech - Security Conference Israel 2016 | Cybertech ...

Cybertech 2014; Cybertech 2015; START UP PAVILION . CYBOX Contest; Start up Application Form; Start Up Companies; ... CYBERTECH ISRAEL 2015 HIGHLIGHTS ...
Read more