Published on March 14, 2014
Version: [3.3] Classification: In Confidence Owner: [Graham Moore] March 2014 Digital Book Printing – challenge or opportunity ? Roger Christiansen Market Development Manager Ricoh Europe Roger.firstname.lastname@example.org
The challenge Introducing digital print Agenda How to adapt to market challenges Summary New opportunities 2
Change in the market … 3 Average Print runs 79% of all print runs for books are under 5,000 copies (Pira) eBook share is growing. c. 25% in North America, less in Europe Digital Platforms No of Titles published 530,000 new titles in print in 2011 – growth of 8% since 2007 (Euro Book Publishing Statistics)
Implications for Book printers Short runs are here to stay Publishers are looking for more flexible production models to minimise inventory – print on demand Challenge creates opportunities 4 Local production ? Crossmedia ? Customisation?
What do Publishers want ? • Partnership – “book publishers and printers need to exchange an enormous amount of information if a print agreement is to be successful” • Publishers want to reduce inventory/cost and expand sales by keeping titles in print. • Publishers need to work closely with Printers on forecasting print volumes etc. • Printers want to enhance their service platforms and add new profitable sales by keeping alive more “long tail” titles. • Using the publisher’s data, printers decide which equipment to acquire • Printers provide a plan and price based on a cost model that utilizes equipment options, depreciation, labor, maintenance, consumables, overhead, productivity and margin. 5 Advice from Penguin Books (USA) Published by Ricoh
How to adapt to these challenges 6
Implications of short runs Short Runs • The new world order! • Lots of small orders • Automated workflow is key • Wastage is very costly Long Runs • Traditional book print model • Small quantities of large orders • Workflow – manual intervention is common • Wastage can be acceptable Important Essential
How to introduce digital Business as usual: Offset and digital Digital optimised 100% digital Print on demand Print on demand Print on demand Outsource Digital Decreasing print runs
Scenario – Offset and Digital YOUR GOALS: • Same product produced cost-effectively on both digital and Offset • “Offset substitutable” • Smooth transition Print on demand Offset Digital Workflow MIS 500+ (typical) 500 or less (typical) Paper types Finishing Colour Management
Scenario – Digital optimised Copyright Ricoh Europe PLC 2013 YOUR GOALS: • Make most of digital technologies and future innovations • Maximum efficiency – automated production • 1 to 1,500 books (or more!) Print on demand Copyright Ricoh Europe PLC 2013 Conveyor Belt Cut & Stack Plow Folder Pulling Unit Buffer Mono or colour inkjet engines Unwinder Book blocks coming off the end of the production line Order via Web2Print
Ricoh’s solutions Hardware portfolio Software & Services Total Green Production Printing Carbon Balanced Printing Recycling Green consultancy Recycled media High volume Continuous feed presses IP5000 colour presses IP4100 mono press Wide format CAD & graphics printers Pro™ L4130 & 4160 large format MP CW2200SP wide format Professional Services consultancy Precision Marketing TotalFlow implementation services Business Driver Programme services Mid volume Cut sheet presses Pro™ C901 Graphic Arts + Pro™ 8100 mono press MonoColour Low volume Cut sheet printers Pro™ C651/751 series Pro™ C5110 Series Strategic solutions Intelligent Marketing Critical Communications Managing Enterprise Output Workflow software TotalFlow Prep, Production Mgr v3.0 & Path Marketing asset management/W2P Ricoh ProcessDirector including Express MIS
New opportunities Marketing Services Added Value Link the printed page to digital content Customisation
New opportunities: Link Print to Digital • Linking printed page to digital for an enhanced customer experience • Ricoh Clickable Paper allows you to link printed images to digital content via smartphones and tablets A UK book printer uses Ricoh CP to provide value-added Videos for readers A Dutch Magazine uses Ricoh CP to track responses to printed adverts
New opportunities: Marketing Services • Opportunity for PSPs to provide additional services – Multi-platform options: print, digital, eReader etc – Digital marketing: social media to engage readers – Cross media to enhance the customer experience and created a “walled garden” Walled garden – consistent experience
New opportunities: Custom Publishing Digital print opens up opportunities to customise, version and personalise “We’re not asking for a lot of customization right now, but we may in the future”, Mike Gallagher, Penguin VP In North America there is already a huge market for Custom textbooks – c. 14% of the market (Interquest) This market has not taken off yet in Europe, but all major Academic Publishers in US have Custom textbooks offerings
Next actionsSummary Challenge or opportunity ? 16
You can make short run book print profitable Copyright Ricoh Europe PLC 2013 PROFIT Evaluate your short run publishing output Remove as many human touch points as possible Look into colour management & optimisation Know your current workflow costs Invest in software that saves money immediately Go beyond on demand book printing
Summary 18 You can make short run printing a profitable business • Embrace digital print to deliver what Publishers need • Introduce new innovations to add value to Book printing and generate new service opportunities for you
Thank you Questions?
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