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Digital Book Opportunities

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Information about Digital Book Opportunities
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Published on October 30, 2008

Author: aSGuest2136

Source: authorstream.com

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Digital Book Opportunities:Making The World’s Books Accessible Anywhere, Anytime : Digital Book Opportunities:Making The World’s Books Accessible Anywhere, Anytime Presented by: Jeff Steele Director, Worldwide Content Acquisition Digital Media Search Inside! Program : Search Inside! Program An interactive and free way for publishers to merchandise titles on Amazon.com by allowing customers to digitally sample book pages at the point of sale Customers can browse sample pages and conduct targeted searches leading to more informed purchasing decisions Our interests are aligned - Amazon works closely with publishers to obtain the right to put titles into Search Inside! Books in the program experience incremental sales lift Launched in the US in October 2003, 1 out of every 2 books sold on Amazon.com is in the Search Inside! Program In 2005 expanded to the UK, Germany, France, Japan and Canada Search Inside! is a program proven to help publishers and authors sell more books Amazon Upgrade : Amazon Upgrade Amazon Upgrade is based on Amazon’s Search Inside! technology Amazon Upgrade introduces a new way to generate incremental revenues for publishers and authors Allows purchasers to bookmark, tag and highlight sections of text online, through their Amazon account Amazon will work closely with publishers to obtain the right to put their books into the Amazon Upgrade program Maintain strict copy/paste and print limits as set by the publisher Amazon.com will pay publishers a % of the list price for titles included in the program Publishers are paid 5% or 10% of the list price of the least-expensive print edition No cost to participate – utilizes Search Inside! content Slide 4: Amazon Upgrade – Introduces the new Amazon Reader Other digital initiatives : Other digital initiatives eBooks Amazon acquired MobiPocket in April 2005 Technology based on the open eBook format (OEBF) Continued development of DRM applications that span the range of operating systems and mobile devices to allow great accessibility for eBooks Compatible with 20+ mobile device platforms including all version of Palm, Windows Mobile, Symbian, and Blackberry MobiPocket has been embraced by all eBook stakeholders 1M+ consumers have downloaded the MobiPocket Reader 200+ publishers currently produce MobiPocket eBooks 20+ retailers and distributors currently sell MobiPocket eBooks Amazon is working with the publishing community to increase the number of titles available in Mobi e-Book format Additional Information on Amazon’s Digital Initiatives : Additional Information on Amazon’s Digital Initiatives digitalbooks@amazon.com or visit www.amazon.com/digitalbooks

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