Published on February 4, 2014
DIGITAL AGILITY Corporate Agility in the Digital Age Michael Bromley National Head of Digital Strategy
1 Digital Agility For organisations that need to keep up with the velocity of change in their markets, customers, and technology, Digital Agility is an end-to-end concept to market mechanism that enables them to become more nimble, innovative, and responsive. Unlike traditional document heavy and siloed product development and delivery models our approach incorporates Idea Factories, Lean, Agile, Adaptive Leadership, design values and insight driven decisions that deliver business value earlier and with less risk.
WHAT’S THE PROBLEM? Digital Transformation Pace of Change Critical Not Critical 78% Too Slow Ok 63% 78% of respondents said achieving digital transformation will become critical to their organisations within the next two years. 63% said the pace of technology change in their organization is too slow. Source: Embracing Digital Technology, a New Strategic Imperative 2013 study by MIT Sloan Management Review and Capgemini Consulting Respondents: 1559 executives and managers in a wide range of industries 3
The Key Driver for Digital Agility 4
The Key Driver for Digital Agility 5
WHAT’S THE VALUE PROPOSITION? The digital landscape has left many businesses lagging their competition. They are looking for ways to keep up with the velocity of change in their markets, their customers and technology. We can help them in a way that both enables them to be more responsive and more pro-active while keeping risk to a minimum. Digital Agility is our solution. Digital Services Digital Transformation 6
DIGITAL AGILITY Digital Agility DIGITAL SERVICES DIGITAL TRANSFORMATION 7
SHIFTING THE ENTERPRISE The digital shift impacts every industry, every business and the entire organisation, not just IT! PRODUCT DEVELOPMENT TECHNICAL DELIVERY MARKETING ADVERTISING FINANCE HUMAN RESOUCES OPERATIONS 8
SHIFTING THE ENTERPRISE The digital shift impacts every industry, every business and the entire organisation, not just IT! PROCESS METHODOLOGY ORGANISATIONAL STRUCTURE COMMUNICATION & COLLABORATION CUSTOMER INSIGHTS CORPORATE CULTURE & MINDSET 9
10 CHANGES DIGITAL AGILITY CAN DELIVER 1. A simple, defined, quick process that takes an idea from concept to market 2. Improved communication and/or interaction between Product, Marketing, Sales, Technical Delivery 3. Improved leadership and a culture for innovation 4. Reduce the fear of risks or costs to innovate 5. A single, prioritised, view of company product pipeline 6. Clear understanding of success criteria and/or how well products or services are performing against them 7. Improved insight into customer requirements and buying behaviours 8. Delivering products and services that are meeting the demands, requirements, needs of customers based on time, scope, or cost 9. Ability to react and respond quickly to shifts in customer requirements, behaviours or market shifts 10. Ability to lead the market with new and innovative ideas, approaches, products, services without high risk or cost 10
2 Digital Services
THE CAPABILITIES Digital Strategy Cloud/Infrastructure Asset/Device Mgmt Analytics Business Models Organisational Models Digital Marketing UX/CX eCommerce Social Media Enterprise Collaboration Technology and Tools DIGITAL SERVICES 12
3 Digital Transformation
THE LEVERS RECURRING INNOVATION & IDEA GENERATION RAPID PROTOTYPING & CONCEPT DEFINITION UTILISING THE "LEAN CANVAS" This replaces the traditional business case, up front planning and design paradigm that slows innovation and kills any competitive advantage ITERATIVE DELIVERY Designed to showcase early realisation of business value and driving early go/no go/pivot decisions TEST AND LEARN CULTURE Measure, analyze, decide, repeat can drive a fundamental shift in competitive differentiation THE RESULT A more nimble organisation ready to respond to its’ customers and out maneuver its’ competitors. 14
THE APPROACH Idea Factories Concept Definition Delivery Test & Learn Measure & Iterate 15
SCALE Measure Idea Measure Concept Test & & Idea Delivery Measure Concept Test & & Definition Learn & Idea Delivery Factories Measure Concept Test & Definition Learn & Iterate Idea Delivery Factories Measure Concept Test & Definition Learn & Iterate Idea Delivery Factories Measure Concept Test & Definition Learn & Iterate Idea Delivery Factories Concept Test & Definition Learn Iterate Delivery Factories Definition Learn Iterate Factories Iterate 16
IDEA FACTORIES Regular recurring sessions with cross-functional, and rotating, representatives from ALL relevant parts of the business. Purpose ONE good idea/innovation to try immediately that delivers: Competitive advantage: should provide a unique competitive position in the marketplace. Business alignment: should be conceived around the key strategic focus of the enterprise and its goal/s. Customer insight: Knowing how your customers will benefit from your innovation is paramount. Execution: Identifying resources, processes, risks, partners, suppliers and the ecosystem in the market is equally important. Business value: Assessing the value (monetary, market size, etc.) of the innovation and how the idea will bring that value into the organization is a critical underlying factor in selecting which idea to pursue Idea Factories Concept Definition Delivery Test & Learn Measure & Iterate 17
CONCEPT DEFINITION ONE page description of the idea/innovation and it’s promise communicated with a Lean Canvas. Idea Factories Concept Definition Delivery Test & Learn Measure & Iterate 18
DELIVERY Initial business value showcased within 30 days with a go/no go/pivot decision point. MVP The initial delivery should be the minimum requirements needed to showcase the value proposition – This is not a polished, perfect execution. It is, instead, a quick but working solution that provides a basis for the decision point for further development. – It is likely, and acceptable, that this first iteration will end up changing over time. Minimum + Viable Good products to build and iterate Products nobody wants to use or buy Idea Factories Solutions hoping for a problem Concept Definition Delivery Test & Learn Measure & Iterate 19
TEST & LEARN MEASURE AND ITERATE Analyse Decide Iterate Measure Requires tools, methods and will! Idea Factories Concept Definition Delivery Test & Learn Measure & Iterate 20
THE CAPABILITIES Enterprise Innovation Lean Product Development Design Thinking Lean Startup Agile/Iterative Delivery Building High Performing Teams Change Management Big Analytics Customer Focused Service Design Adaptive Leadership DIGITAL TRANSFORMATION 21
ENTERPRISE INNOVATION We've devised a model, and a workshop, for creating enterprise innovation through the concept of little innovation and "Idea Factories." Incorporating aspects of Lean Product Development, Design Thinking and Adaptive Leadership, we help create idea factories without adding huge overhead and the risk sometimes associated with innovation. 22
LEAN PRODUCT DEVELOPMENT We've developed 3 Lean Product Development Principles: Work on what’s important – ruthless prioritisation Concentrate the work – focus your talent on the priorities Reuse knowledge – don’t reinvent the wheel Plugging these principles into Idea Factories improves the pace of development without compromising quality. Proposal — Client Name | Project Name | Date (dd mm yyyy) - V.1005 23
DESIGN THINKING We'll teach you to use the 5 step iterative process known as Design Thinking to take a new perspective. Using the process that designers use to approach & solve problems you will be better able to connect with and invigorate your ideation processes in order to take innovation to a higher level. Proposal — Client Name | Project Name | Date (dd mm yyyy) - V.1005 24
LEAN STARTUP We help shorten your product development cycles by adopting a combination of businesshypothesis-driven experimentation, iterative product releases, and "validated learning". We show you how to invest your time into iteratively building products or services to meet the needs of customers, reducing the market risks and sidestepping the need for large amounts of initial project funding and expensive product launches and failures. 25
AGILE/ITERATIVE DELIVERY We use Iterative Delivery and Rapid Prototyping… …that force efficiency and effectiveness. …to showcase early realisation of business value. This helps drive early go/no go/pivot decisions… 26
BUILDING HIGH PERFORMING TEAMS With the velocity of change increasing every day you’ll need to re-think how you structure your organisation, your teams, and your thinking. High performing teams can deal with the pace of change and even thrive in the environment of uncertainty that is now commonplace. We’ll show you how to build a high performing team that gives you the best chance of continuous success over many generations of technology, products, and people. Proposal — Client Name | Project Name | Date (dd mm yyyy) - V.1005 27
CHANGE MANAGEMENT The idea is to consolidate and grow your current capabilities, skills and experience in the definition and development of "Digital Agility". We will help you through this fundamental, but highly embraceable, shift toward a leaner more innovative business. Proposal — Client Name | Project Name | Date (dd mm yyyy) - V.1005 28
BIG ANALYTICS We'll show you how a Test & Learn culture (measure, analyse, decide, repeat) can drive a fundamental shift in competitive differentiation. 29
CUSTOMER FOCUSED SERVICE DESIGN It all starts with the user. Building applications with users in mind isn’t enough. We’ll help you build end to end value streams that map all the personas and touch-points and streamline all the interactions making your product or service more efficient. Proposal — Client Name | Project Name | Date (dd mm yyyy) - V.1005 30
ADAPTIVE LEADERSHIP Leadership in a high velocity world needs to come from a dynamic involving more than one rather than a chosen few. Specialised skills and experiences are needed at different times so it makes sense to cede leadership to the right people at the right time. True leaders are great followers too. 31
2 Why SMS? We harness the thought leadership of over 1,700 committed staff to deliver end-to-end solutions. Deep analysis and foresight drive us to build foundations, structures, and processes, from conception through implementation and delivery, to operation as a managed service. It’s all about SMS having the experience to deliver the Planning, Execution and Results to make things work better for business.
END-TO-END DIGITAL AGILITY How do we identify our goals? How do we optimise our goals? How do we deliver our goals? What tools can we use to help us get there? How do we optimise our core abilities? • Digital Transformation • Service Design • Lean/Agile Delivery • Organisational Change • Cloud Solutions • Enterprise Innovation • Design Thinking • Lean Product Delivery • Enterprise Communication • Infrastructure, Platform • eCommerce • Visual Design Services • Systems Integration • Digital Marketing • User/Customer Experience • Lean Program and Project • Social Media • Lean/Agile Concept • Business Readiness • Lean Portfolio Optimisation Definition and Inception • High Performance Organisation Design • Social Enterprise • Business Models • Adaptive Leadership • Big Analytics/Customer Insight • Lean Program Management • Customer Relationship Management • Lean Project Management Office & Collaboration & Application Management • Learning & Enablement • Managed Services • eLearning & Innovation • Co-location & • Change Adoption • Training • Lean Governance • High Performance Connectivity Services • Strategic Technology Procurement • Technology & Tools Recruitment Solutions • Mobility & Device Management Management • Lean Product Development 33
4 Digital Leadership
Digital agility Problem Statement •Companies are struggling with the velocity of change and need to learn how to innovate quickly High Level Concept •Digital Agility is an end-to-end concept to market mechanism that enables you to become more nimble, innovative and responsive Unique Value Proposition •Fills the void between Big consultants who lack progressive digital thinking and creative agencies who lack enterprise delivery experience Solution •Digital Agility delivers rapid idea generation and prioritisation, lean program management, iterative delivery and the velocity to keep ahead of the market Alternatives •Internal Delivery – if you have the skills and the approach •External Through Agencies – if you can find one with enterprise delivery experience •External through Big 4 Consultants – if you can find one that displays progressive thinking Unfair Advantage •We bring the necessary progressive approach actual enterprise delivery experience 36
5 Interactive Sessions
INTERACTIVE SESSIONS Hiring for Agility: Building Sustainable High Performing Teams: In this 1 hour presentation we'll discuss how to identify high performing agile talent, what to look for, what to avoid and what traits make a good team member. We'll explore how we build and structure teams to give them the best opportunity to succeed. We'll also look at how we create a sustainable culture of high performance. Culture is a driving force behind performance, and people = culture. We will show how building a strong culture with strong people will contribute significantly to high performance. Innovation: Building a Culture of Sustainable Innovation This is a highly interactive 2 hour workshop. We will identify the difference between invention and innovation and why innovation is better. We explore how to create a culture where innovation can flourish in an enterprise setting. We will also review the 5 key principles that go beyond innovation for innovation sake and lead to tangible business value. We will then discover the people best placed to drive innovation in your organisation and how they can learn to lead by following. Proposal — Client Name | Project Name | Date (dd mm yyyy) - V.1005 38
Michael Bromley Current: National Head of Digital Strategy - SMS Management and Technology Past: Founder & CEO Digility Consulting NBN Co - Head of Customer Experience, Portals and Online Services Telstra - Head of Online BlackBerry - Group Director Emerging Markets AOL – Executive Director AOL Devices
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