advertisement

Diet Coke: Be Sleek and Skinny Just Like Taylor Swift

29 %
71 %
advertisement
Information about Diet Coke: Be Sleek and Skinny Just Like Taylor Swift

Published on October 15, 2014

Author: uttermostfinanc53

Source: slideshare.net

Description

“If you’re lucky enough to be different, don’t ever change.” That’s the message Taylor Swi...
advertisement

1. Diet Coke: Be Sleek and Skinny Just Like Taylor Swift “If you’re lucky enough to be different, don’t ever change.” That’s the message Taylor Swift has written all over Diet Coke’s slender “Sleek Can,” in a hilarious instance of mixed messages. If this can was being honest – and I prefer an honest soda can – it would say, “If you’re trying to lose weight but really can’t give up soda, might as well try this blend of calorie-free fake sugars created in a lab.” Problem number one cropped up in my head immediately: Is Diet Coke aiming howard davidson arlington ma for the right market when they enlist Taylor Swift? I would think Taylor Swift would attract teenage girls, yet about half of all diet sodas are consumed by people over the age of 40. Perhaps they’re aiming for young, body-conscious women who want to be as skinny as this can? Trying to expand their market reach through the magic of Taylor Swift? I guess crazier things have howard davidson arlington ma happened. Swift isn’t the focus of the entire campaign, as Diet Coke is also rolling out new video spots. In one, a woman on an airplane cracks open a can, only for the boring flight to turn into a trendy party. This is just a blatant ripoff of the ad campaign Heineken has been running for the last year or so. I’ve seen people drinking Heineken at parties before, so that makes perfect sense. For Diet Coke to essentially run Heineken’s ad campaign, replacing beer with diet soda, is more than a little bit forced. Nobody drinks a Diet Coke at a party. The lack of creativity here is pretty shameful. Diet Coke’s sales have been floundering for awhile. This attempt to revive business just feels contrived. Modern consumers are smart enough to know that a Diet Coke isn’t going to suddenly make their lives exciting. Howard Davidson Arlington MA

Add a comment

Related pages

Diet Coke: Be Sleek and Skinny Just Like Taylor Swift ...

Diet Coke: Be Sleek and Skinny Just Like Taylor Swift. Tweet; SumoMe; Tweet; Diet Coke says: Be Sleek and Skinny Just Like Taylor Swift. They are touting ...
Read more

Diet Coke's Taylor Swift Can Is Sleek and Skinny ... - Adweek

Diet Coke's Taylor Swift Can Is Sleek and Skinny, ... issues and also like listening to Taylor Swift. Diet Coke is ... by Adweek's Tim Nudd ...
Read more

Diet Coke: Be Sleek and Skinny Just Like Taylor Swift ...

Diet Coke: Be Sleek and Skinny Just Like Taylor Swiftâ  If youâ  re ... Be Sleek and Skinny Just Like Taylor Swift. by ...
Read more

Diet Coke : Taylor Swift

Diet Coke - Taylor Swift Kittens. Diet Coke, You're On. Diet Coke - Music That Moves. Some extraordinary news... © 2016 Taylor Swift. All rights reserved ...
Read more

Taylor Swift Diet Coke Ad - YouTube

Here's the new Diet Coke Ad with Taylor Swift Song : 22 ... Like this video? ... Ellen & Taylor On Tour: ...
Read more

The skinny-shaming of Taylor Swift - The Washington Post

... about Taylor Swift's skinny ... of what his or her body looks like. You shouldn't do it. Just ... that she always has Diet Coke in her fridge ...
Read more

Taylor Swift New Song in Cat-Filled Diet Coke Commercial ...

... but the latest Diet coke commercial where T-Swift is ... Filled Diet Coke Commercial! YouTube; ... Taylor Swift Is Just Like Us ...
Read more

Taylor Swift's Diet Coke Can Is Skinnier Than a Regular ...

... Diet Coke has done a "sleek can" ... Taylor Swift's Diet Coke Can Is Skinnier Than a Regular Diet Coke Can.
Read more

Taylor Swift's Signature to Be Featured on Diet Coke Can

Taylor Swift partnered with Diet Coke earlier this ... Taylor Swift’s Signature to Be Featured on New Diet Coke ... edition “Sleek Can,” which is ...
Read more